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Search Engine Optimization

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Presentation on theme: "Search Engine Optimization"— Presentation transcript:

1 Search Engine Optimization

2 Good site... Good search Title: The first blue line of any search result is the title of the webpage. Click the title to go to the site. URL: In green, you'll see the web address of the site. Snippet: Below the URL is a description of the webpage, which may include actual words from the page. The words you searched for will show in bold to make it easier for you to decide if the page has what you're looking for. Ads : ads appear on the top of the results page or on the right side. You’ll know it’s an ad and not a search result because of the yellow Ad or Ads icon next to the URL. instant&ion=1&espv=2&ie=UTF-8#safe=active&q=liverpool%20one LIVERPOOL ONE

3 Google Ads People search for Entertainment Enlightenment Information Moments of relevance Bid for ad position Ads ranked by algorithm

4 What is SEO? Definition: Search Engine Optimization is a process of increasing the page rank in the crawler based listings of Search Engine for a site. How do crawlers work? Web crawler is a computer program that browses the World Wide Web in a methodical, automated manner. Crawler follows the link to pages and stores a copy of the page in SE’s index based on its Page Ranking. The crawler indexes only those sites that have maximum page rank and it searches only for text and nothing else

5 Why we use SEO? SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine SEO companies provide assistance to sites for increasing their page ranking

6 Page Ranking & Its factors Definition : Page Ranking is a link analysis algorithm named after “Larry Page” and used by the Google Search Engine, that assigns a numerical weighing to each element (site) of a hyperlinked set of documents(web)

7 Factors of Page Ranking Factors of Page Ranking Inbound Links Outbound Links Contents in the site Quality links on the site Bad links on the site How old the domain/page is

8 Factors of Page Ranking Inbound Links : Inbound Links/Back links are the incoming links to a website or webpage which means that the link refers to the current site from other sites Outbound Links : Links from the current site/page to another websites. Outbound links do not take away PR from the page they are in. However, outbound links could end up reducing the PR of your site.

9 Factors of Page Ranking Site’s Content : The search engine examines whether the content of the page or site is relevant to the users query. Content is king

10 Factors of Page Ranking Quality links: Quality links are those links which gives more chances of hits for a site.

11 Factors of Page Ranking Bad links on the site: Bad links are broken out bound links that are present in the site. A number of bad links present in the site would have a drastic effect on the site Age of the domain/page : Domains that have been around for five years or more are considered to have more trust & therefore the better the page rank Google reevaluates Page Rank of a site/page three times a year.

12 SEO Strategies: 1. Use high quality content 2. Guest posting 3. Link exchange 4. Keep updating 5. Commenting on other blogs with your site alias 6. Social bookmarking 7. Website accessibility 8. Using commonly searched keywords 9. Website advertising 10. Create multiple pages

13 Use high quality content In order to increase Page Rank you must have unique quality content your readers want to share Use effective terminology so that readers can easily understand it and advise others to read Guest posting & Link Exchange Most Blogs have options of guest posting through which you can post at their blog and get two or three back links in return to your blog and there occurs “link exchanging”. This really helps if you are posting on good Page Rank Blog with the same niche as yours Sites:, yahoo answers

14 Keep Updating Google really likes Sites that keep their content fresh and unique. The more you post, the more Google will crawl your site and the more chances for you to increase page rank. So keep on updating the site frequently

15 Commenting on other blogs with your site alias Commenting is a crucial process in generating a good Page Rank. In the blogging community you must be very socially active. You generate back links to your site by just commenting on their posts

16 Social Bookmarking Social networking sites have higher page ranks If you share your site link on the those sites, it can become a quality link and increase your page rank Sites: Facebook, twitter, Google Plus, Hub pages

17 Facebook post sharing a site link

18 Website Accessibility Website must be continuously working. If your site is down due to some reasons for long periods of time, Google reduces its page ranking and indexes in Google database It’s better to use retail domains than home domains and free domains as their validity is limited Using commonly searched keywords While searching the internet people search using the key words but not a whole sentence Place those kind of keywords relevant to your sites Also use frequently searched queries in your posts

19 Website advertising: Advertising your site on other sites also increases the page ranking as it also works as a back link Think which sites are likely to be connecting with the audience you are trying to reach Can be costly – constantly test and monitor traffic from those investments

20 Create Multiple Pages If you have multiple pages on the site then it will strengthen its internal linkings and increases page ranking Each link act as a link to the page itself Internal linkings increases the page views and page views in turn increases page rank

21 Conclusion The aim of search engine optimization is to increase ranking of client sites in an evolving manner. Even though you have best content, high ranking in results is crucial in SEO business. Many companies are offering SEO outsourcing to various sites

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