Presentation on theme: "Marketing with David Scott, Vice President LI Profile: for LI Connection:"— Presentation transcript:
Marketing with David Scott, Vice President LI Profile: www.PureDriven.com/davidscottwww.PureDriven.com/davidscott Email for LI Connection: David.Scott@PureDriven.com David.Scott@PureDriven.com Twitter handle: puredrivenvp Facebook: www.facebook.com/dave.c.scottwww.facebook.com/dave.c.scott
Marketing with Why LinkedIn is important to HR Who does what Can this really help make my life easier How it works Q & A and Wrap Up
HR professionals are people-people HR’s primary role should always be staffing Who manages LI & Social Media? Sales? HR? Marketing? IT? Oversight: how to use? Monitoring? Top down with LI? Time?
Marketing with C-level exec team must have buy-in Must have strategy HR team on LinkedIn & profiles uniform Multiple account types, which most relevant? LinkedIn advertising with Pay-Per-Click InMail excellent message tool to communicate
Stats for C-level exec team 175 million users in 200 different nations 63% annual user growth 58% are male ages 25-54 42% are female ages 25-44 Industries of concentration are Technology, Finance, Manufacturing, Prof. Services 69% make income avg of $60k annually 39% make income avg of $100k annually 35 years of age is average
Marketing with Don’t Sacrifice Strategery! Don’t know how to strategize? Have someone to help your organization/business Tip: Good ones will be hourly