Presentation on theme: "Marketing with David Scott, Vice President LI Profile: for LI Connection:"— Presentation transcript:
Marketing with David Scott, Vice President LI Profile: for LI Connection: Twitter handle: puredrivenvp Facebook:
Marketing with Why LinkedIn is important to HR Who does what Can this really help make my life easier How it works Q & A and Wrap Up
HR professionals are people-people HR’s primary role should always be staffing Who manages LI & Social Media? Sales? HR? Marketing? IT? Oversight: how to use? Monitoring? Top down with LI? Time?
Marketing with How?
Marketing with C-level exec team must have buy-in Must have strategy HR team on LinkedIn & profiles uniform Multiple account types, which most relevant? LinkedIn advertising with Pay-Per-Click InMail excellent message tool to communicate
Stats for C-level exec team 175 million users in 200 different nations 63% annual user growth 58% are male ages 42% are female ages Industries of concentration are Technology, Finance, Manufacturing, Prof. Services 69% make income avg of $60k annually 39% make income avg of $100k annually 35 years of age is average
Marketing with Don’t Sacrifice Strategery! Don’t know how to strategize? Have someone to help your organization/business Tip: Good ones will be hourly
Business - general business users Job Seeker - job seekers Sales Navigator - sales professionals Talent Finder - individual recruiters and employers Recruiter - enterprise HR professionals
Marketing with PPC what?
Marketing with InMail huh?
Marketing with Mobile: IPhone, Droid & Blackberry Analytics: Internal analytics; see who’s seeing you and your company Groups: Great way to engage Business pages are a must
Marketing with Mobile: IPhone, Droid & Blackberry 86% Job Seekers use mobile for job search
Marketing with Analytics: LI analytics, see who’s seeing you and your company
Marketing with Groups: Great way to engage Linked HR HR & Talent Management Executive Minnesota Recruiters Human Resource Professionals of Minnesota Minnesota Job & Career Network
Marketing with Business pages are a must!
Summary Top Down: LinkedIn & Social Media message Strategy Differentiation Measurement Wild Wild West Celebrate success’s