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Marketing with  David Scott, Vice President  LI Profile:  for LI Connection:

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Presentation on theme: "Marketing with  David Scott, Vice President  LI Profile:  for LI Connection:"— Presentation transcript:

1 Marketing with  David Scott, Vice President  LI Profile:  for LI Connection:  Twitter handle: puredrivenvp  Facebook:

2 Marketing with  Why LinkedIn is important to HR  Who does what  Can this really help make my life easier  How it works  Q & A and Wrap Up

3 Marketing with

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10  HR professionals are people-people  HR’s primary role should always be staffing  Who manages LI & Social Media? Sales? HR? Marketing? IT?  Oversight: how to use? Monitoring? Top down with LI? Time?

11 Marketing with How?

12 Marketing with  C-level exec team must have buy-in  Must have strategy  HR team on LinkedIn & profiles uniform  Multiple account types, which most relevant?  LinkedIn advertising with Pay-Per-Click  InMail excellent message tool to communicate

13 Marketing with

14  Stats for C-level exec team  175 million users in 200 different nations  63% annual user growth  58% are male ages  42% are female ages  Industries of concentration are Technology, Finance, Manufacturing, Prof. Services  69% make income avg of $60k annually  39% make income avg of $100k annually  35 years of age is average

15 Marketing with Don’t Sacrifice Strategery! Don’t know how to strategize? Have someone to help your organization/business Tip: Good ones will be hourly

16 Marketing with

17  Business - general business users  Job Seeker - job seekers  Sales Navigator - sales professionals  Talent Finder - individual recruiters and employers  Recruiter - enterprise HR professionals

18 Marketing with PPC what?

19 Marketing with InMail huh?

20 Marketing with  Mobile: IPhone, Droid & Blackberry  Analytics: Internal analytics; see who’s seeing you and your company  Groups: Great way to engage  Business pages are a must

21 Marketing with Mobile: IPhone, Droid & Blackberry 86% Job Seekers use mobile for job search

22 Marketing with Analytics: LI analytics, see who’s seeing you and your company

23 Marketing with Groups: Great way to engage  Linked HR  HR & Talent Management Executive  Minnesota Recruiters  Human Resource Professionals of Minnesota  Minnesota Job & Career Network

24 Marketing with Business pages are a must!

25 Summary  Top Down: LinkedIn & Social Media message  Strategy  Differentiation  Measurement  Wild Wild West  Celebrate success’s

26 Q and A


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