1. Presented by Mr. Hor Chan RothaChapter3: Verbal Message1 The Verbal Message Presented by Mr. Hor Chan Rotha CMU’s Undergraduate Program, December 2008 Chapter 3 Verbal Message is any type of communication that use one or more words.

2. Presented by Mr. Hor Chan RothaChapter3: Verbal Message2 Course Objectives 1.What is Verbal Message? 2.Word and Meaning 3.Message Encoding 4.Language and Thought 5.Words in Action Verbal Message is any type of communication that use one or more words.

3. Presented by Mr. Hor Chan RothaChapter3: Verbal Message3 1- What is the Verbal Message? It is any type of communication that use one or more words. Verbal Message is any type of communication that use one or more words.

4. Presented by Mr. Hor Chan RothaChapter3: Verbal Message4 Intentional Verbal Message Unintentional are the things we say without meaning to. are the things we say with meaning to. Verbal Message is any type of communication that use one or more words.

5. Presented by Mr. Hor Chan RothaChapter3: Verbal Message5 2- Word and Meaning The verbal message through word. Language is a system of verbal symbols. We use words to express ourselves and to give meaning to our lives and activities. Verbal Message is any type of communication that use one or more words.

6. Presented by Mr. Hor Chan RothaChapter3: Verbal Message6 2- Word and Meaning 2.1 Symbols and Referents 2.2 Denotation & Connotation 2.3 Private and Shared Meaning Verbal Message is any type of communication that use one or more words.

7. Presented by Mr. Hor Chan RothaChapter3: Verbal Message7 2.1 Symbol and Referents Symbol: as something use for or regarded as representing something else. Referents: the object for which it stands.  Human being who assign the meaning to words Verbal Message is any type of communication that use one or more words.

8. Presented by Mr. Hor Chan RothaChapter3: Verbal Message8 2.2 Denotation & Connotation Denotation: an agreed-upon meaning or dictionary meaning for a term. Connotation: an individualized meaning that may emotionally laden. Verbal Message is any type of communication that use one or more words.

9. Presented by Mr. Hor Chan RothaChapter3: Verbal Message9 Connotation Negative-positive connotation The semantic differential Culture and connotation Verbal Message is any type of communication that use one or more words.

10. Presented by Mr. Hor Chan RothaChapter3: Verbal Message10 Negative-positive connotation Word is powerful emotion reaction and often negative and positive connotation for people. Ex. Good words: beauty, love, kiss, friend, young, senior citizen... Bad words: hate, liar, cancer, death, elderly, Lazy, stupid... Verbal Message is any type of communication that use one or more words.

11. Presented by Mr. Hor Chan RothaChapter3: Verbal Message11 The Semantic Differential: measurement of meaning EvaluationPotencyActivities good/bad and cruel or kind powerful or weak and hot or cold Fast or slow and active or passive Ex. Challenge, commitment, ugly, stupid... Verbal Message is any type of communication that use one or more words.

12. Presented by Mr. Hor Chan RothaChapter3: Verbal Message12 Culture and Connotation Culture and Connotation: affect to evaluation, potency, and activities. EX. The day of the week like Monday, Friday, Saturday, Sunday,... Marriage, Masculine, Feminine, love... Verbal Message is any type of communication that use one or more words.

13. Presented by Mr. Hor Chan RothaChapter3: Verbal Message13 2.3 Private and Shared Meaning Private: assign the meaning without agreement. Ex. 1 2 3 ? Shared: let someone know it reference. Overlapping codes and code switching: overlap code and shift in code. –L–Let’s go home and watch TV, –G–Go for a walk or go to cinema –Y–You are not stupid... Verbal Message is any type of communication that use one or more words.

14. Presented by Mr. Hor Chan RothaChapter3: Verbal Message14 3- Message Encoding Encoding is the process of putting thought into message. Decoding is the process in which a receiver attaches meaning to a message MessageEncodeDecode SenderReceiver Verbal Message is any type of communication that use one or more words.

15. Presented by Mr. Hor Chan RothaChapter3: Verbal Message15 3- Message Encoding 1.Egocentric speech: speech does not adapt information to the receiver. 2.Socialized speech: adapt information to the receiver 3.Socio-centric speech: centered on social interaction from birth. Verbal Message is any type of communication that use one or more words.

16. Presented by Mr. Hor Chan RothaChapter3: Verbal Message16 4- Language and Thought Our thought is shaped by the language we speak. LL anguage serve as an aid to memory and enable to abstract indefinitely from our experience LL anguage is a valuable instrument of thought but it is always interfered by Abstract, inference… Verbal Message is any type of communication that use one or more words.

17. Presented by Mr. Hor Chan RothaChapter3: Verbal Message17 5- Words in Action Sexist Language: Man is positive Woman is negative: Bachelor & old maid. Man is first: he/she, his/her, manhood, fireman, chairman,... Verbal Message is any type of communication that use one or more words.

18. Presented by Mr. Hor Chan RothaChapter3: Verbal Message18 5- Words in Action Metacommunication: is communication about communication. It describes a message that refer to other messages. EX. The next point is really important. I really know what you mean. I don’t understand what you just tell me. Can you say it another way? I didn't really mean what i said. Verbal Message is any type of communication that use one or more words.

19. Presented by Mr. Hor Chan RothaChapter3: Verbal Message19 Summary of Verbal Message It is any type of communication that use one or more words. Intentional Unintentional 2- Word and Meaning Symbols and Referents, Private and Shared Meaning, Denotation & Connotation Verbal Message is any type of communication that use one or more words.

20. Presented by Mr. Hor Chan RothaChapter3: Verbal Message20 MessageEncodeDecode SenderReceiver Egocentric Socialized Socio-centric Denotation Connotation Private or share Verbal Message is any type of communication that use one or more words.