2Denotation The dictionary definition of a word. The word’s literal, intended definition.Example:Home: a place where someone livesResidence: a place where someone livesDwelling: a building in which a person livesHouse: a building in which a person lives
3Denotation Gay: an adjective synonymous with happy “b” word: a female dogIgnorant: being uneducated or lacking knowledge about a subjectFemale: a person who as two XX chromosomes and has a vagina and uterus.
4Connotation The feelings or emotions associated with a word. Often has a greater influence on meaning than the denotationDevelops over time through cultural changesDifficult for language learners to recognize and can cause problems
5Connotation Example: Positive connotation: Home: a loving place where a family comes together and livesNeutral connotation:Residence: a place where someone livesDwelling: a building in which a person livesHouse: a building in which a person lives
6Negative Connotation Gay: stupid, effeminate “b” word: an unpleasant woman or a man lacking masculine characteristics.Ignorant: stupidFemale: In some situations, (“Those feee-males bothering me.”) it actually carries the same negative connotations as the “b” word.
7Positive or Negative?difficult challenging stingy economical headstrong determined nitpicking meticulous childish Childlike Dinky Tiny Small Fun-size
8Bottom LineBe aware that words can be offensive to people even when they are not intended to be.When choosing words in writing, you need to be aware of connotations so you do not send an unintended message.