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C3.5(2) Shaping Public Opinion – The total of opinions held by many people on certain issues – Influences on public opinion Family Friends Teachers Information.

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Presentation on theme: "C3.5(2) Shaping Public Opinion – The total of opinions held by many people on certain issues – Influences on public opinion Family Friends Teachers Information."— Presentation transcript:

1 C3.5(2) Shaping Public Opinion – The total of opinions held by many people on certain issues – Influences on public opinion Family Friends Teachers Information from Mass Media – T.V., radio, movies, books, magazines, Internet

2 C3.5(2) Uses for propaganda – Make us act in a certain way – Make us believe in a certain way – Urge us to buy something

3 C3.5(2) Kinds of Propaganda – Concealed propaganda Presented as being factual Sources for the information are kept secret Attempts to fool people 2 types – Harmless: Hollywood agent makes up stories about an actor or actress – Harmful: intentionally lying to try and demean or hurt someone

4 C3.5(2) Concealed (harmful)

5 C3.5(2) Propaganda Techniques – Testimonials Using a famous spokesperson to sell an idea or product

6 C3.5(2) Bandwagon – Appeals to people’s desire to do what their friends and neighbors are doing – “Everybody’s doing it! Jump on the bandwagon” – Uses peer pressure

7 C3.5(2) Name-Calling – Used to demean a person, group, or product

8 C3.5(2) Glittering Generalities – Words sound good, but have little meaning “New and Improved!” “Miracle Ingredient” “Ultra …”

9 C3.5(2) Plain-Folks Appeal – “I’m just like you” – Used extensively in politics

10 C3.5(2) Card-Stacking – Purposely promoting a view that favors one candidate Newspaper hides a negative story about a candidate in back pages

11 11:1 What kind of propaganda technique is this?

12 11:1 What kind of propaganda technique is this?

13 11:1 What kind of propaganda technique is this?

14 11:1 What kind of propaganda is this?

15 11:1 What kind of propaganda technique is this?

16 11:1 What kind of propaganda technique is this?

17 C3.5(2) SUMMARY QUESTIONS


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