Presentation on theme: "Want to know how to get people to spend their money on YOUR product?"— Presentation transcript:
1 Want to know how to get people to spend their money on YOUR product? Advertising 101Want to knowhow to get peopleto spend their money on YOUR product?
2 Propaganda is… any ideas or beliefs that are intentionally spread. set of messages aimed at influencing the opinions or behavior of large numbers of peopleDeliberate attempt to get someone to agree with you or to coerce them into doing something.Telling only the side you want people to know.Appealing to someone’s emotions, not their intelligence.
3 types of propaganda Bandwagon Emotional appeal Transfer Repetition TestimonialGlittering GeneralitiesPanderingName-CallingPlain FolksScientific Approach
4 Bandwagonpersuading a consumer by telling them that others are doing the same thingin soft drink ads there will be many attractive young people having fun on a beacheveryone else is using this product, so you should, too." Bandwagon ads exploit our desire to be part of the crowd. examples
5 Emotional appealwords that make a consumer feel strongly about someone or something are usedRalph Lauren sells their perfume by showing a romantic love scene and just putting the word “romance” on the ad
6 Transfera product is sold by the name or picture of a famous person or thing, but no words from the person or thingpolitical advertisements might use the American flag to help sell the product
7 Repetitionthe product’s name is repeated at least four times in the ad.example: the Head-On commercial!
8 Testimoniala product is sold by using words from famous people or an authority figure“Nine out of ten dentists recommend this type of toothpaste”A celebrity endorses a product, idea, or person.
22 Which technique?a direct line to your fear, anger, pity, or sense of humor“Don’t be bullied into paying more taxes than you need to.”“If you know the feeling of a dead battery on a lonely road, then buy…”
26 Which technique?Since many people want to do what everyone else is doing, you are urged to hop aboard and join the crowd.“Be like all the others in your neighborhood and roller skate under the stars…”“Join the younger generation, vote for…”
30 Which technique?One blames problems on a particular group, person, or idea.“I don’t want those big-mouthed kids in the library.”“Our downfall began under the other party.”“Your money problems are caused by that party.”
38 Which technique?These refer to people who are either unnamed, unknown, or famous who have something to positive to say about the product, issue or candidate.Everyone is made to sound like an expert: “Most experienced mothers depend upon…”“These movie stars are voting for…”
42 Which technique?Tests, statistics, survey, and pseudo-scientific jargon (wording) are used to sound convincing.“Four out of five dentists use…”“Research shows that…”“The polls show our candidate ahead.”
46 Which technique?These give the impression that people of elegance, wealth, good taste, and intelligence will buy the product or vote for the issue or candidate.“When only the very best will do, buy…”“People of status will vote for…”