2 SHAPING PUBLIC OPINION A. What is Public Opinion1. Public Opinion - total of opinionsconcerning a certain issue.a. Is usually many opinionsB. What Shapes Opinion1. The same things that shape ourpolitical personality.a. Familyb. Schoolc. Friendsd. Mass Media (T.V., Radio, etc)
3 C. Propaganda and Public Opinion 1. Propaganda - ideas used to influencepeople.2. In today's age propaganda is becomingbigger and bigger.IN YOUR SMALL GROUPS DISCUSS AND COME UP WITH AS MANY PROPAGANDA ADS, BOOKS, ECT. THAT YOU CAN (3 MIN.)
4 D. Kinds of Propaganda1. It is important that YOU definebetween propaganda, truth, and lies.2. Concealed Propaganda - propagandapresented as being factual and itssources are kept secret.a. Often used to fool people.3. Revealed Propaganda - makes readersor listeners aware that someone istrying to influence them.a. Used mostly in advertising.
5 E. Propaganda Techniques (7 of them) 1. Testimonials - getting a well knownperson to support your ideas.2. Bandwagon - Everyone is following theidea so you should to.3. Name-calling - Giving something anunpleasant label. (dirty politics)4. Glittering Generalities - Using wordsthat sound good but don’t mean much.5. Plain-folks - You’re just like one of thepeople.
6 6. Card Stacking - Uses facts in a way that favors a particular product, idea, orcandidate.a. Media can put you on the front pageand your opponent on the secondpage.7. Transfer - Associating a person or ideawith something everyone thinks isgood. (Ex. Kissing a baby)
7 USING THE LIST OF PROPAGANDA YOU CREATED BEFORE, DECIDE IF EACH ITEM ON YOUR LIST IS CONCEALED OR REVEALED PROPAGANDA AND WHAT TECHNIQUE IT MAY FALL UNDER. (7 MIN)
8 F. Measuring Public Opinion 1. Pressure Groups (Indirect)2. Can be done through elections. (Direct)3. Polls - survey of how people feel oncertain issues.G. Choosing a Sample1. Most important part of a poll.2. Getting a good sample is hard to do.3. Samples are based on income, gender,age, race, etc.
9 H. Using Polls Carefully 1. Not only can polls measure publicopinion they can influence it. (Becareful when reading a poll!!!!)
10 INTEREST GROUPS A. What is an Interest Group 1. Groups of people who share a commoninterest. (Many kinds: NRA, NOW,NAACP, etc. )a. Single interests groups - groupswho are for or against a singleissue.b. Lobbyists - Person who is paid byan interest group to represent thatgroup’s interest. (Are often paidmore than Congressional members.)
11 2. Several pressure groups can make up a single PAC. (Political Action Committee)a. PAC’S - raise money from membersof their pressure group.b. In 2008 PAC’s contributedapproximately over $200 million tocandidates. (Roughly 4,200 PAC’s today)c. PAC’S try to influence government bydetermining how much money acandidate will get.d. They also try to influence public opinion.
12 3. In 1946 Congress passed a law to regulate Interest Groups and PAC's.a. Must register with House and Senate.b. Wear identification badges.c. Must report money received and spent.d. Must report bills interested in.
13 4. Coalition - Pressure groups that join forces. (Not necessarily a PAC)5. What are some pluses of pressure groupsa. Allows important issues to come to theattention of the President andCongress.b.c.d.6. In your small groups discuss someNegatives of pressure groups. (3 Min)
14 7. Other forms of pressure: a. Public opinion campaigns - writingmembers of the lobbying organizationasking them to send letters.b. Questionnaires - printed surveysmailed to voters.
15 IN YOUR SMALL GROUPS DISCUSS THE FOLLOWING: SHOULD ELECTED PEOPLE DO WHAT THE PEOPLE DESIRE
16 TAKING PART IN GOVERNMENT A. Voting: Democracy in Action1. U.S. has one of the lowest voterturnouts of any free nation in theworld.a only 51% of the voting-agepublic voted.2. Why don’t people vote:a. Timeb. Thinking their vote doesn’t count.c. Don’t like the candidates, etc.
17 B. Every Vote Counts1. Hitler became controller of the Naziparty by 1 vote.2. Enough has been said!! VOTE!!!C. Taking Part in Political Campaigns1. People of any age can volunteer towork for a political campaign.
18 D. Contacting Public Officials 1. Write letters, fax, , officials onissues that concern you.E. Community Action1. Don’t complain about your communityunless you’re doing something to fixit.
19 POSSIBLE ASSIGNMENTS 1. Write letter to congressional member 2. Skills Worksheet (pg. 11)3. Enrichment Worksheet (pg. 11)4. Chapter Test (pg )5. Reteaching Worksheet (pg. 21, 22)6. Section Review (pg. 211,216, 219)7. Building your Portfolio (pg. 221)8. American Gov. Wks. (Pg. 40)EXTRA CREDIT (5 PTS.)Voc. Workshop, Reviewing Main Ideas, Thinking Critically (pg. 221)