1. Henry Wurst, Inc.’s Summer Carnival

2. Successful Integrated Marketing Campaigns must have the following:  Goal setting and objectives defined  Time to successfully implement the plan  Updated data file  Seamless integration  Great design/Stopping Power  A reason to for people to attend 2 www.HenryWurst.com

3. Summer Carnival, the plan part 1  Send via email “Save the Date” announcement 3 www.HenryWurst.com

4. Summer Carnival, the plan part 2  Mailed invitation 4 www.HenryWurst.com

5. Summer Carnival, the plan part 3 a  The pURL (Personalized URL ) 5 www.HenryWurst.com

6. Summer Carnival, the plan part 3 b  The pURL questions/survey 6 www.HenryWurst.com

7. Summer Carnival, the plan part 3 c  The pURL questions/survey  Give your audience a business related reason to attend along with a fun non-business reason to attend.  Don’t forget! Make it fun or less people will attend. 7 www.HenryWurst.com

8. Summer Carnival, the plan part 4  Thank you page 8 www.HenryWurst.com

9. Summer Carnival, the plan part 5  Immediate follow-up after pURL via email Yes, Maybe or No responses all get an email 9 www.HenryWurst.com

10. Summer Carnival, the plan part 6  Additional follow-up via email Yes, Maybe or No responses all get an email 10 www.HenryWurst.com

11. Summer Carnival, the pURL stats 11 www.HenryWurst.com

12. Summer Carnival, the Results  Our goal was 150 clients & prospects 12 www.HenryWurst.com

13. Summer Carnival, the Results  Our goal was 150 clients & prospects  1852 clients/prospects invited 12 www.HenryWurst.com

14. Summer Carnival, the Results  Our goal was 150 clients & prospects  1852 clients/prospects invited  321 responded to the pURL, completed it and responded Yes, No or Maybe 12 www.HenryWurst.com

15. Summer Carnival, the Results  Our goal was 150 clients & prospects  1852 clients/prospects invited  321 responded to the pURL, completed it and responded Yes, No or Maybe  221 said “yes” to attending via pURL site (89%) 12 www.HenryWurst.com

16. Summer Carnival, the Results  Our goal was 150 clients & prospects  1852 clients/prospects invited  321 responded to the pURL, completed it and responded Yes, No or Maybe  221 said “yes” to attending via pURL site (89%)  257 attended a 13.9 % response 58% more attendees than our original goal 12 www.HenryWurst.com

17. Summer Carnival, the Results  Our goal was 150 clients & prospects  1852 clients/prospects invited  321 responded to the pURL, completed it and responded Yes, No or Maybe  221 said “yes” to attending via pURL site (89%)  257 attended a 13.9 % response 58% more attendees than our original goal  Henry Wurst, Inc. has seen a 50% increase in Digital Printing business and 21% increase in printing, mailing and fulfillment business. last www.HenryWurst.com

18. 303-487-3323 Jvanderwal@henrywurst.com Twitter: JonVanderWal Print Mail Fulfillment pURLS Landing Pages Online Storefronts Call Center