1. E-Newsletter Guide April, 2003

2. © 2003, Cisco Systems, Inc. All rights reserved. Web-based E-Newsletter Template Tool for WWE & Academy Theater staff to create web-based newsletters that can be distributed via email For Cisco use only to distribute internally or outbound to academies.

3. © 2003, Cisco Systems, Inc. All rights reserved. Overview Newsletter instructions and template located at: http://www.cisco.com/edu/newsletter http://www.cisco.com/edu/newsletter Tool for content owners to create their own HTML-based newsletter using MS Word Provides consistent look & feel for Academy Program E-Newsletters Interim solution only with limited functionality – not to be used for massive email campaigns that require sophisticated email list management & tracking

4. © 2003, Cisco Systems, Inc. All rights reserved. Requirements READ - Read the complete set of instructions on http://www.cisco.com/edu/newsletter before starting http://www.cisco.com/edu/newsletter WEB PERSON - You must have access to a web person so that your newsletter files can be posted live on a web server LEAD TIME – Factor in at least one week of lead time for your web person to convert your final content to HTML AUDIENCE – This is for Cisco use only to distribute internally or outbound to Academies. THEATER SUPPORT – Each theater will need to provide their own web resources for hosting and support, but initial questions to get up and running can be directed to the US Web team *REVIEW - Newsletters should be previewed by Julie Kaminkow (jkaminko@cisco.com) to ensure content and target audience is in accordance with Academy marketing and communication guidelinesjkaminko@cisco.com *Review is mandatory in US Theater, and as necessary in other theaters

5. © 2003, Cisco Systems, Inc. All rights reserved. Process 1.Content owner goes to http://www.cisco.com/edu/newsletter to access Newsletter Instructional Templatehttp://www.cisco.com/edu/newsletter 2.Saves page as HTML file on hard drive 3.Opens file in MS Word to create own newsletter 4.Saves file in MS Word format on hard drive once newsletter is complete 5.Sends newsletter file, along with image files, to Web person with 1 WEEK OF LEAD TIME. 6.Web person posts to a web server, using HTML code of http://www.cisco.com/edu/newsletter site as a guide http://www.cisco.com/edu/newsletter 7.Web team provides content owner with URL 8.After review and testing, content owner can go to URL of their newsletter and email the web page to recipients

6. © 2003, Cisco Systems, Inc. All rights reserved. Important Details Make sure that the “If you cannot view the newsletter below, please click here” URL link at the top of the template is changed to your specific newsletter’s URL The copyright clause in the last section of the template is mandatory and should remain intact The unsubscribe clause in the last section of the template is mandatory and should remain intact – please ensure you have the ability to delete addresses from your mail list for newsletter recipients who wish to unsubscribe

7. © 2003, Cisco Systems, Inc. All rights reserved. Contacts General Questions Lorraine Akemann lakemann@cisco.com US Theater Contact Shannon Gross shgross@cisco.com US Theater Web Contact Sumeet Purdhani spurdhan@cisco.com