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Person perception Lecture 2
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Differences between person perception and perception of physical objects Complexity of inferences –„going beyond the information given” (Jerome Bruner) –Indirect inferences (observable cues inferences about dispositions) Influence of affect and emotions The perceving and the perceived are of the same kind – both humans –Source of biases or accurate perceptions „I know that you know that I know” – the perceiving is being perceived and reacted to –Self-fulfilling prophecies –Labeling effects –Source of bias
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What is being perceived Appearance, skin color, gender Nonverbal behavior Verbal communications Behaviors (shyness, self-confidence, anxiety, etc.)
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Nonverbal messages Gestures Physical distance Eye contact Others (touch, intimacy of conversational content, tone of voice etc.) Behaviors (blushing, trembling, fidgeting etc.)
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Gestures
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Physical distance
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Spontaneous distance dependent on type of interaction
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Spontaneous distance dependent on age and type of relationship
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Spontaneous distance dependent on age and gender
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Eye contact
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Focusing on a face...
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Frequency of eye contact during a conversation
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Physical distance and amount of eye contact
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Impression formation
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Role of affect in impression formation
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Robert B. Zajonc
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Affect as basic form of cognition Affective appraisal –Approach-avoidance –Good-bad Cognition –True – false The majority of categorizations are underlain by affective bi-polar categorizations (liked – disliked, positive-negative, desirable-undesirable)
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Two types of perceptual cues Preferenda cues of how to feel Discriminanda cues of how to distinguish between objects
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Evaluation as the basic component of meaning Charles Osgood (1957): „The measurement of meaning” Connotation vs. denotation Semantic differential as instrument for measurement of meaning
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Semantic differential goodbad 1 2 3 4 5 6 7 hardsoft fast slow lightheavy rough smooth Father
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goodbad 1 2 3 4 5 6 7 hardsoft fast slow lightheavy rough smooth Future
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goodbad 1 2 3 4 5 6 7 hardsoft fast slow lightheavy rough smooth Love
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goodbad 1 2 3 4 5 6 7 hardsoft fast slow lightheavy rough smooth Poland
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Other dimensions and results of factor analysis
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Three dimensions of meaning Evaluation (good-bad) (50% variance) Potency (strong-weak) Activity (active-passive) Potency+Activity = Dynamism Evaluation + Dynamism = two basic dimensions of AFFECT
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Dimensions of semantic space
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James Russell & Albert Mehrabian – „circumplex” of affective reactions High arousal (dynamism) Excitement Pleasant Relaxation Low arousal (dynamism) Boredom Unpleasant Fear
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hectic exciting alive exhilirating interesting arousing stimulatingsensational pleasing pretty beautiful pleasantnice serene restful peaceful calm tranquil rushed intense frenzied panicky tense forceful uncomfortable dissatisfying displeasing repulsive unpleasant unstimulating dull dreary boring inactive idle monotoneous active lazyslow drowsy High arousal Low arousal unpleasant pleasant After: Russell, Lanius, 1984
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Affective and descriptive rules of trait inference
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Two meanings of a social information Affective meaning (evaluation): –Is it good or bad: –Do I like it or not? Descriptive meaning –What does it mean?, –What property does it describe?
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Two types of inferences According to affective similarity –Eg. economical generous; careful courageous According to descriptive similarity –Eg. generous extravagant; careful cowardly
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Affective representation (affectively balanced structure) + + + - +- - - + - +
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Descriptive representation (affectively imbalanced structure) + + + - -+ - + - + -
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Affective inferences used: When little information is available When we don’t understand the situation –Discriminanda cannot be applied When the cognitive set is to evaluate and not to diagnose/describe When quick decision is required –Need for approach or avoidance reaction When the situation is emotionally involving With lower level of cognitive development (e.g. children)
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Descriptive inferences used: When enough information When looking for explanation and not evaluation In a neutral situation that enables distancing Higher level of cognitive devlopment, cognitive complexity
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Trait inferences: principles and effects
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Going beyond the information given Effects in impression formation –halo effect, –leniency effect Implicit theories of personality Jerome Bruner
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Halo effect + + + + + + +
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Leniency effect -- + + + +
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Other effects in person perception Primacy / recency Information set effect Evaluation effects –Polarization effect: more extreme evaluations influence general impression more –Negativity effect: Negative evaluations influence general impression more than positive evaluations –Positivity effect Positive evaluations influence general impression more than negative evaluations
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Asch study – primary vs. recency effect List AList B IntelligentEnvious IndustriousStubborn ImpulsiveCritical Impulsive StubbornIndustrious EnviousIntelligent
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List AList B Generous Wise Happy Good natured Humorous Sociable Popular Reliable Important Humane Good-looking Persistent Serious Strong 24 18 32 18 52 56 35 84 85 36 74 82 97 94 10 17 5 0 21 27 14 91 90 21 35 87 100 73
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Explanations of primacy effect Solomon Asch: change of the information meaning dependent on the expectations created after the first information Norman Anderson: attention declines with successive information
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Information set effect Number of information pieces evaluation Logarithmic function between overall evaluation and number of univalent information
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Trait inferences Implicit theories of personality
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Solomon Asch (years 40s/50s) Central and peripheral traits –warm vs. cold
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Solomon Asch: central and peripheral traits List A –Intelligent –Skillful –Industrious –Warm –Determined –Practical –Careful List B –Intelligent –Skillful –Industrious –Cold –Determined –Practical –Careful
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Effects of differences on the „warm- cold” dimension generous wise happy kind humorous sociable popular humane altruistic Imaginative No differences for the dimension: Polite - blunt
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Seymour Rosenberg (1968) Multidimensional scaling of personality traits Semantic space of personality traits Two main dimensions of implicit personality theories: Social good-bad vs. Intellectual good-bad
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Positive intellectual traits Negative intellectual traits Negative social traits Positive social traits persistent scientific determined skilful Industrious intelligent imaginative serious important discriminating daring reserved cautious practical artistic cold unsociable humorless unpopular unhappy dominating vain honest modest tolerant helpful sincere happy popular sociable humorous good-natured warm naive submissive impulsive clumsy superficial unreliable foolish unintelligent After: Rosenberg, Nelson, Vivekanathan, 1968
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Rosenberg et als. (1968) – original results
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Self- and other-profitable traits Theory of Guido Peeters
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Guido Peeters Catholic University of Leuven, Belgia
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Self-profitable traits vs. other-profitable traits Self-profitable (S-P): Competence, abilities, skills – traits profitable/unprofitable for the owner of the trait Other-profitable (O-P): Moral and social traits – profitable or unprofitable for other people
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Guido Peeters: Self-profitable (SP) vs. other- profitable (OP) traits SP –Intelligent –Active –Passive –Enterprising –Clumsy –Slow –Thrifty –Self-confident –Flexible –Unpunctual –Talented –Diligent –Extravagant OP –Honest –Evil –Friendly –Dishonest –Selfish –Helpful –Responsible –Reliable –Mean –Generous –Cold –Ruthless –Modest
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OP (other-profitable) vs. SP (self- profitable) generous (OP+) mean (OP-) extravagant (SP-) economical (SP+) Spends money Does not spend money Other-profitable Self-profitable
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OP (other-profitable) vs. SP (self- profitable) conceited (OP-) modest (OP+) self-confident (SP+) shy (SP-) Self-confidence Lack of self-confidence other-profitable Self-profitable
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Whom do you prefer? A.Honest friend B.Dishonest friend A.Intelligent friend B.Stupid friend
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Whom do you prefer? A.Honest enemy B.Dishonest enemy A.Intelligent enemy B.Stupid enemy
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SP vs. OP Positive object & SP+ positive evaluation –Friend + intelligent positive evaluation Negative object & SP+ negative evaluation –Enemy + intelligent negative evaluation Positive object & OP+ positive evaluation –Friend + honest positive evaluation Negative object & OP+ positive evaluation –enemy + honest positive evaluation
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SP vs. OP and context dependence SP traits change their meaning dependent on the context (different in vitro than in vivo) OP traits are context-independent (the same in vitro and in vivo) OP traits are better manifestations of approach- avoidance than SP traits (we avoid/approach others not ourselves) OP is the real evaluative dimension
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Morality vs. competences (theory of Glenn Redder)
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Glenn D. Reeder University of Illinois Behavior trait inference schemata
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Morality vs. competences Morality: –honest, moral, truthful, responsible, sincere, loyal, faithful –dishonest, immoral, hypocritical, irresponsible, corrupt, traitor Competences: –Skilled, intelligent, resourceful, pragmatic, talented, diligent, enterprising –clumsy, loser, unintelligent, incompetent, lazy, helpless
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What is more probable? (A) That an intelligent person will behave stupidly ? (B) That a stupid person will behave intelligently?
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What is more probable? (A) That an honest person will behave dishonestly? (B) That a dishonest person will behave honestly?
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+ - + -- + - + Competences Morality Intelligence Lack of intelligence Inference schemata Intelligent behavior Stupid behavior Honesty Dishonesty Honest behavior Dishonest behavior
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+ - + -- + - + Intelligence Lack of intelligence Inference schemata Intelligent behavior Stupid behavior Honesty Dishonesty Honest behavior Dishonest behavior Diagnostic behaviors
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-- ++ + Positivity effect -- ++ Negativity effect
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Morality vs.competences and evaluation effects Intelligent behavior + stupid behavior trait ‘intelligence’ Loyal behavior + disloyal behavior trait ‘disloyalty’
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Inferring traits of self vs. others Studies by Bogdan Wojciszke
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Self vs. others Self – descriptions in terms of competences Description of others – in terms of morality
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After: Wojciszke, 1994
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MoralUnmoral Competent Virtuous successSinful success Uncompetent Virtuous failureSinful failure
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After: Wojciszke, 1994
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The biggest sins of Polish people Survey PBS – 10 February 2005
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The biggest sins Pole Drinking and gluttony 24,0% Dishonesty 19,8% Greed 11,7% Laziness11,3% Envy 11,0% Jealousy8,0% Stealing8,0% Boorishness5,5% Corruption5,5% Intolerance5,5% Conceit 5,6% Complaining4,4% Egoism3,5% Callousness2,9% Stupidity2,5% Myself Laziness16,0% Drinking and gluttony9,0% Smoking 4,6% Dishonesty4,0% Lack of self-confidence3,5% Lack of perseverance 3,2% Anger3,0% Naivete2,4% Talking too much2,4% Workaholism2,3% Unpunctuality 1,9% Envy 1,6% Dissolution1,5% Jealousy 1,5% Nervousness 1,5%
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The biggest sins Pole Don’t know7,8% Poles have no sins, drawbacks 2,8% Myself Don’t know10,0% I have no sins, drawbacks 23,1%
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Sins and age Sin Age Dishonesty Pole Self Laziness Pole Self Envy Pole Self 18-2411,9 11,517,1 34,64,4 5,2 25-3918,4 4,613,6 19,010,4 0,0 40-5919,7 1,410,8 11,513,7 1,8 60 and more27,3 2,25,2 6,911,9 0,8
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I have so sins/ drawbacks Age18-2412,0 25-3921,8 40-5921,6 over 6034,7 educationElementary19,0 Professional33,0 High22,4 University12,1 Residence placeOver 200,00016,9 50 – 200,00016,3 Below 50,00027,1 country27,5
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Moralization of the social world Accounting for people’s behavior in terms of their moral intentions Negative image of others (negativity effects) Suspicion and conspiracy theories (dispositional attributions) Evaluation and not explanation of people’s behaviors
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Warmth vs. competences Theory by Susan Fiske
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Stereotypes built on two dimensions Warmth Competence
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After: Joanna Konieczna (2003) Stereotypes of Poles and Ukrainians held by Ukranians (compensation mechanisms)
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Dimensions of person perception; summary S. Rosenberg: intellectual good-bad vs. social good-bad G. Peeters: self-profitable vs. other- profitable G. Reeder: ability vs. morality Susan Fiske: competence vs. warmth
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Integration of partial evaluations into overall impression
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Models of information integration: cognitive algebra Linear models (bottom up) –Additive models (Triandis & Fishbein) –Averaging –Weighted average (N. Anderson) Configurational model (S. Asch) (top down) –Impression: Holistic: the whole is more than sum of elements Meaning of individual parts dependent on the whole
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Asch vs. Anderson: which model is more accurate? Both may be true S. Fiske & Neuberg (1990): two modes of information integration: category-based integration versus piece-meal integration. –Category-based: evaluation of an object derived from global evaluation of the category (e.g. stereotype) –Piece-meal: global evaluation a product of partial evaluations of specific features of an object
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The continuum model of person perception
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Category-based vs. piece-meal Time pressure category-based Interdepedence piece-meal Position in hierarchy –Subordinates piece-meal –Superiors category-based
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Subordinate when in front of a superior should have a miserable and a dumb appearance in order not to embarass the superior with his comprehension ability
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