1. Twitter

2. Housekeeping This presentation is available online. This presentation is interactive, you will need your phone We will be available for questions afterwards

3. Win a Free Book We will watch Twitter for the first message from this group. If you’re already on Twitter and you win, we’ll also give a book to the first NEW user.

4. Win a Free Book Send a text message to 40404 which says “At #FBChamber Twitter talk from @lach & @coach4growth” –You will receive a reply from Twitter Reply with “Signup” –You will receive a reply from Twitter Reply with the username you want –You’re done!

5. Tribes? “Lasting and substantive change can be best effected by a tribe: a group of people connected to each other, to a leader and to an idea.” Everyone who played along gets a free copy of Seth’s newest e-book: “What matters now” Page 47, by Gary “Vay-ner-chuck” speaks about the importance of Social Media

6. Origins Founded in 2006 Asked “What are you doing?” Informal and short, it lives between blog posts (informal, long) and emails (formal, long) Can be updated by phone, email, rss, web, Facebook, your thoughts…

8. Timeline 20062009200720082010 40 Million!

9. Usage Twitter now has over 40 million users –Would be the most populous state in the US Less than half of Twitter users use Twitter.com If Twitter were a country, it would be the 32 nd largest… 10% more populous than Canada.

10. Age of Users

11. Demographics

12. Tweet-speak RT @reply #hashtag http://is.gd/12G56

13. @ Mentions Mentions are designated with the at sign A mention is directed toward a particular user, but still public You can mention multiple users in a single post Short twitter names help you get mentioned more

14. RT Re-Tweets Re-Tweets are market with a “RT” and a mention of the Twitter user Re-Tweets are like forwards, they mention a user, but are displayed for your followers Keep your updates short if you want to get re-tweeted.

15. # Hashtags Categories are called “Hashtags” The pound sign is prefixed to a single word to create a tag The pound sign is called the hash mark in English, hence Hashtag. Hashtags were invented during the San Diego wildfires

16. Tiny Urls Because of the character restriction, users had to get creative Services convert long urls to short urls http://www.washingtontimes.com/news/20 09/dec/15/three-taxing-temptations/ becomes http://bit.ly/70djLGhttp://www.washingtontimes.com/news/20 09/dec/15/three-taxing-temptations/ http://bit.ly/70djLG Use bit.ly which provides performance reports and analytics

17. Tweet Shrinking Because you are limited to 140 characters, sometimes it is useful to shorten your tweets. ‘cause u r limited 2 140 chars, it’s useful 2 shortn ur tweets. TweetShrink.com will shorten for you TweetDeck has shrinking built in Avoid shrinking, be succinct instead Character limits make shortening necessary.

18. Twitter Talk

19. Social Media Ethos Communication needs to be –Direct –Transparent –Fast No more press-release-speak A headline is not a tweet It is up to you to be transparent Reply directly to conversations

20. Social Media Ethos Speak in first person Identify yourself Reply to conversations Don’t spam Contribute and promote Retweet whenever you can

21. Rumor Control Engage directly Reply with facts Link to pertinent information Learn and use hashtags Keep your ear to the ground

22. Contest Tweet whether you are in a popular or niche demographic for Twitter, tag it with #demographics

23. Established Brands

24. Comcast

25. Starbucks

26. NASA

27. Ellen DeGeneres

28. Ashton Kutcher

29. FBC OEM

30. Emerging Brands

31. iJustine

32. Wait… what? Who the heck is “iJustine?”

33. iJustine 300 page phone bill YouTube Twitter NPR ATT New billing format

34. Local Brands

35. Sugar LandSpec’s Coffee Groundz Fort Bend Rotary Fort Bend ISD39 NewsMissouri CityOnly KatyHWY 59KTRKKHOUKPRC

36. Contest Follow Fort Bend county OEM (fbcoem) by tweeting “follow fbcoem” Mention FBCOEM in a tweet about this seminar

37. Application for You

38. Application for Small Business Glenn, your slides go here… I included one below on “lists.”

39. Lists Lists are groups of Twitter users Lists are created by users Lists can be followed, instead of following everyone in the list You can maintain a list of “customers,” people will want to be on the list You can maintain a list of SMEs in your industry which customers will follow You may get listed, allowing you to see how others are categorizing you You can follow SME lists to keep up on industry trends –@Scobleizer/venture-capitalists@Scobleizer/venture-capitalists

40. Searching and Monitoring TweetDeck custom columns NutShellMail http://search.twitter.com Tag yourself Search for misspellings Reply to mentions

41. More Resources

42. Resources Mashable Twitter Guide Book –http://mashable.com/2009/08/05/twitter-guide- book-download/http://mashable.com/2009/08/05/twitter-guide- book-download/ Mashable’s Twitter Page –http://mashable.com/tag/twitter/http://mashable.com/tag/twitter/ Twitter in Plain English –http://www.commoncraft.com/Twitterhttp://www.commoncraft.com/Twitter

43. Twitter Applications Computer –TweetDeck BlackBerry –Open Beak iPhone –Tweetie Android –TwitDroid

44. Questions

45. Contact Us Glenn Smith The Growth Coach Phone: +1 281 841-6680 Email: g.smith@thegrowthcoach.com Web: http://www.thegrowthcoachhouston.com/http://www.thegrowthcoachhouston.com/ Lach Mullen Fort Bend County OEM Phone: +1 832 361-9978 Email: lachlan.mullen@co.fort-bend.tx.us Web: http://www.fbcoem.org/http://www.fbcoem.org/

46. Bibliography http://www.techcrunch.com/2009/06/10/the-more-followers-you-have-the-more-you- tweet-or-is-it-the-other-way-around/http://www.techcrunch.com/2009/06/10/the-more-followers-you-have-the-more-you- tweet-or-is-it-the-other-way-around/ http://mashable.com/2009/11/04/twitter-lists-uses/ http://gizmodo.com/5135117/iphone-twitter-app-battlemodo-best-and-worst-twitter- apps-for-iphonehttp://gizmodo.com/5135117/iphone-twitter-app-battlemodo-best-and-worst-twitter- apps-for-iphone http://en.wikipedia.org/wiki/Justine_Ezarik http://en.wikipedia.org/wiki/List_of_U.S._states_and_territories_by_population http://www.istrategylabs.com/2009/02/twitter-2009-demographics-and-statistics/ http://www.sysomos.com/insidetwitter/