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Social Media and Perkins Graphic designed in www.wordle.net.

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Presentation on theme: "Social Media and Perkins Graphic designed in www.wordle.net."— Presentation transcript:

1 Social Media and Perkins Graphic designed in

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3 Emerging Top 100 Tools for Learning 2010 List

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5 wiki/Google_products

6 ki/List_of_Yahoo!- owned_sites_and_services

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10 What is Twitter?

11 Tweet-Agenda 1 What is Twitter? 2 How to Tweet? 3 Twitter Goal: Customer Relations 4 Twitter Goal: Product, Promotion & Sales 5 Twitter Goal: Crisis Management 6 Twitter Goal: Reputation Management 7 Twitter Do’s & Don’ts 8 Twitter tools

12 The simple answer: Twitter is a micro-blogging solution that gives you 140 characters to answer the question “What are you doing?” What is Twitter?

13 The more accurate answer is: Twitter is a micro-blogging tool that gives you 140 characters to: Create content Engage in conversation Connect with others What is Twitter?

14 How to Tweet?

15 RT # DM

16 Follow people by clicking “Follow” on their profile page “Message” shows they are following back Use key words in bio Create a clear description Name URL Profile picture

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18 What to Tweet?  Articles (URLs) from blogs / online magazines  RT’s from Tweeters you want to follow you  Answer people  Interesting things you want your followers to know

19 General Rules  12 to 1 (give more than you ask for)  Tweet before following  Better to have more followers than follow  Don’t spam  Use less than 140 characters  Always answer back

20 Twitter Goal: Customer Relations

21 Twitter Goal: Customer relations Engage with customers Humanize your brand Build loy alty Have key customer relation personalities that people can identify with your brand

22 Twitter Goal: Customer Relations Offer troubleshooting tips Online resources New product info

23 Product, Promotion & Sales Links to promos Discount codes for sales Blog post updates Tweet from events

24 Promotion Basics  Tweet at least 3x daily at spread out intervals.  Offer Twitter-only exclusives  Keep content relevant to your products & industry

25 Be good.. Offer Tweep or Twit: a Twitter user Tweet: using Twitter to send text message Follower: a tweep who tracks your tweets Shorten URL: use a URL trimming site Re-Tweet or RT: resending another twit’s tweet DM: direct message in private to a specific reply: sent to a specific tweep but visible to all #: hash mark designating topic as in #genealogy Avatar: your Twitter profile photo

26 Twitter Goal: Crisis Management

27 Direct line with customers to announce recalls or issues Increases transparency Builds trust

28 Twitter Goal: Reputation Management

29 Give customers a direct look at your corporate values Industry news Thought leadership

30 Twitter Do’s & Don’ts

31 DO  DO find out what people are saying about your company.  DO set up an RSS feed Twitter searches.  DO follow key contributors, customers & potential customers.  DO and DMs regularly & answer them!  DO be dedicated to Twitter

32 More DO’s  DO watch what your competition is doing  DO follow Twitterers with similar interests  DO use Twitter to start a conversation  DO add your Twitter ID to your signature  DON’T automatic DM

33 DON’T DON’T SPAM

34 Tools  - Management  - Management  - Analytics  - Ranking

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36 More Tools  – Shorten URLs  – Search  - Post pictures  - Ranking

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38 Apps to Tweet  - Multiple accounts  – My favorite  

39 A-S adventuritter: an adventurous twitterer beetweet: a buzzing tweet; a “hot” tweet co-twitterer: a partner that tweets on your Twitter account. dweet: tweet sent while intoxicated drive-by-tweet: a quick post inbetween tasks friendapalooza: a quick burst of friend- adding mistweet: a tweet in which one later regrets neweeter: a new tweeter occasionitter: an occasional tweeter politweeter: a political tweeter politweet: a political tweet qwitter: a tool used to catch twitter quitters- UseQuitter.com reportwitters: reporter style twitterers sweeple: sweet twitter people

40 twitter-basics

41 Thank you

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45 Let’s review your Page. Go ahead, pull it up. Your Facebook Page should contain all or most of these: Links to your blog posts Links to related articles (whether they’re yours or not) Videos Photos Discussions Facebook Pages

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47 Create awareness of our brand on Facebook Get 10,000 “Likes” by year-end Have at least 5 comments or shared items each week Make Facebook one of the top 3 referrers of traffic to our site Get 2,000 entries to our Facebook contest Write down five goals for your Facebook Page. They might be:

48 Create awareness of our mission on Facebook Get 50 “Likes” by year-end Have at least 1 comment or shared item each week Make Facebook a vehicle for college community awareness of Perkins and CTE activities ADHE Perkin’s Goals:

49 Arkansas Northeastern College

50 facebook/

51 YouTube 101  How to Upload How to Upload  YouTube has 67 videos similar to this one.  Thousands of individuals have made their own instructional videos just on the subject of YouTube.  Marketing :Southeast Tech Marketing :Southeast Tech  Instruction: How to Start an IV Instruction: How to Start an IV  Instruction: Symptoms of a Slipping Transmission Instruction: Symptoms of a Slipping Transmission

52 Slideshare  Why use it? Why use it?

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54 Merlot.org

55 Prezi.com


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