Strategies for Brainstorming Possible Solutions Focus on Quantity Withhold Criticism Welcome Unusual Ideas Combine and Improve Ideas Brainstorming Possible Solutions Processes That Derail Brainstorming Free Riding Evaluation Apprehension Blocking Social Matching Effect Illusion of Group Productivity
Concept Development Define Problem: Design Specification Generate Ideas: Brainstorm Research –Search published literature Journals, conference proceedings, trade magazines, government reports, etc. Thomas Register of American Manufacturers Develop Multiple Product Concepts
Product Concept General description of the product Explanation of the technology and working principles Justification – Concise description of how the product satisfies customer needs and the specifications Sketch or 3D model of product
Sketching Skills 3D Representations –Oblique –Isometric –Perspective A picture is worth a thousand words
Oblique INTERLOCKING PAVER DESIGN GAME SYSTEM GUITAR Product Concept Sketches
Product Concept Documentation Product Description Describe the purpose and appearance of the design concept. Operation Describe the intended operation, including inputs, outputs, and internal processes. Justification Explain how the design concept satisfies customer needs and meets the design specifications.
Image Resources Microsoft, Inc. (2008). Clip art. Retrieved from