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Converged Application Server Overview May 2011. 2 Consumer Features Business Features PBX Interconnect & Overlay Mobile Office & Convergence TDM / IP.

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Presentation on theme: "Converged Application Server Overview May 2011. 2 Consumer Features Business Features PBX Interconnect & Overlay Mobile Office & Convergence TDM / IP."— Presentation transcript:

1 Converged Application Server Overview May 2011

2 2 Consumer Features Business Features PBX Interconnect & Overlay Mobile Office & Convergence TDM / IP / IMS / VoLTE & Hybrid Unified Multimedia Communications

3 3 Class 5 & Multimedia Features ResidentialBusinessMultimedia Apps CLASS Star CodesUnified MessagingFederated IM Web Portal ref. Family Portal Attendant ConsoleDoc Share Regulatory LI/911 Hunt GroupsDirectory Colorful Ringback TonesUser DirectoryCall Log FindMe/ FollowMe Web Portal Personal Agent Friends List Unified MessagingMeet Me ConferencePresence Teen ServiceSIP-PBX TrunksClick to Call Parent ControlFMC ServiceMS Outlook Integration Federated IMUCDVoice/Video Client Standalone Converged MobilityCall PickupWeb Client Comprehensive Residential, Business and Multimedia features

4 4 Consumer Features  Residential Telephony Service over Broadband  No Matter What Type of Access: –Cable, DSL, FTTx, IMS  Bundled with: –End User Web Portal –PC Client –IP TV Call Manager  Compete with Over the Top Providers –Google Voice, Skype, Apple, others  Mobile Phone Integration/Handoff –Mobile Phone Apps –Mobile Phone calling using Home Line

5 5 SIP Clients Support Wide Range of Support  SIP RFC 3261 open support for wide range of devices  Interop with 90%+ of SIP device vendors  Potential to support new exciting converged devices  Plug and Play Device Interop  A2 automatically applies a Default Profile (lowest- common-denominator functionality) for “unknown” devices  A2 automatically defines a new device-specific Profile for “known” devices  Provide a consistent user experience Enhanced End-User Choice & Satisfaction

6 6 Business Features  Operator manages A2 servicing multiple enterprise customers simultaneously  Access your phone and apps from ANY where, ANY time  Advanced Capabilities: –Find Me Follow Me –Boss / Secretary –IP Attendant Console –Call Center –Conferencing / Collaboration –Presence/Instant Messaging –Mobile Phone Presence & Calling –Web-based and Computer-based End-user clients  Enterprise Administration for simple moves, adds, changes All the capabilities of an on-premise phone system without the hassles

7 7 PBX Interconnect & Overlay  Interconnect existing on premise phone systems –Converged Voice & Data from same provider –Cost Savings with extension dialing between locations –Integrate multiple offices / PBXs into single group  Connection Options: –SIP Integrated Access Device/Gateway –Directly via SIP enabled PBX  PBX Trunking Services –Emergency Calling –Incoming / Outgoing/Tandem Calls –Extension Dialing (3-7 digit) –Caller ID Name/Number –Call Hold/Resume –Call Forwarding (All, No Ans, Busy) –Call Transfer (Suprv, Blind) –Voice Path Short Circuiting (Anti-Tromboning of calls) Local Bank Regional Bank Home Office Logical Addition to Business VoIP

8 8 Mobile Office & Convergence  Enable any mobile phone, client, or desktop device with targeted business service set  Mobile originated calls include a simplified dialing plan  Great for small offices with mobile phones as their primary phone  Add incremental ARPU customers from underserved SMB segment  Key services make plan sticky: desktop extension, auto attendant, converged messaging with desktop integration & call handoff  Low acquisition cost with web based user self administration

9 9 Unified Communications Powered by

10 10 Conferencing  Full UC Suite –Fully Integrated with PC Client  Audio –Ad-Hoc, MeetMe and Reservation-less –Impromptu, scheduled, corporate-wide or analyst briefings –Operator assisted –G.711, G.729, G.722 (HiDef)  Video –Peer-to-Peer –Active Speaker  Collaboration –No download required – all via web browser –Push URL to participants via IM –Application, Desktop, Whiteboard Sharing –Integrated Call Recording & IM

11 11 Attendant Console  PC-based Desktop Application –Front Desk, Executive Assistants / Department Answering Positions –Intelligently Answer and Route Multiple Incoming Calls –Use as Primary Phone or Paired With IP Phone –Brand-able  Monitor Presence –Mobile, IP Phone & IM  Configurable Speed Dials  Park / Pickup  Drag & Drop Transfer  Conference  , IM & SMS

12 12 End User Web Portal  Gives End Users Access To: –Call Logs –Address Book –Incoming Call Handling –Click to Call –Feature Configuration  Use with Any Browser –PC, MAC or Mobile  Totally Customizable –Easy Colors / Logo –Theme Designer Kits –Can Extract Content via Portlets –SOAP API –GENBAND Professional Services Click to Call Address Book Call Logs Routes/ Call Handling More User Control = Less Support Calls More User Control = Less Support Calls

13 13 End User PC Client  IM With Co-Workers, Vendors & Clients  Presence –Available –Connected –Unavailable –Busy  Integrated with Conferencing Portal / Collaboration  Access to Web Portal (configure personal settings)  Voice & Video Calling –Integrates with Phone or embedded Softphone  File Transfer, Web Push, Co-browser, Clipboard  Can send IM as SMS  Fully Customizable

14 14 Microsoft Outlook / Lotus Notes Integration  Business Subscribers May Prefer a Single Productivity Application Such As: –Microsoft Outlook or Lotus Notes  Same Functionality as PC Client –Voice/Video Calling, Conference, Address Book, IM, , SMS, Calendar –Access to Web Portal & Web Conferencing/Collaboration Microsoft Outlook Integrated Client Lotus Notes Integrated Client

15 15 Mobile Subscribers  Residential Subscribers –Can use mobile phone as primary device or alternate between home/TV/mobile phone using same telephone number –Seamless call handoff between devices with or without MSC integration  Business Subscribers –Operate as a Corporate Mobile Extension to make/receive calls with office –Can use mobile phone as primary device or alternative between office/mobile phone using same extension –Seamless call handoff between office/mobile with or without MSC integration  Clients & Applications –Mobile MAX mobile phone application –Dialer application for VoIP, Cellular calls, integrated IM, presence & network-based address books –Other 3 rd Party SIP Clients (Bria, etc) –Mobile Web Portal access to key portal functions

16 16 Fixed Mobile Convergence Summary  Many ways to implement FMC: –For Mobile Operators on any mobile phone type (feature & smartphones) 1.Wireless Mobility Manager 2.Modify Legacy Mobile SCP to route calls to A2 3.IMSI-based Routing to route calls to A2 4.Via Mobile handset client –For Fixed Line Operators (smartphones only) 1.Via Mobile handset client  A2 supports both automatic handoff and user-initiated handoff –Automatic handoff requires smartphone feature support –User initiated handoff (A2 Call Grabber feature)  Mobile Extension extends SIP services to the mobile device  FMC Services available for: –A2 Standalone (SIP lines), A2/C20 (SIP lines, non SIP) and SIP PBXs (TR87)

17 17 Mobile VoIP Solution Description  Description –Delivers a consistent set of voice, messaging and multimedia services to all of the subscriber's devices, with seamless hand-off across WiFi, GSM 2G/3G, CDMA 2G/3G, HSPA, WiMAX and LTE networks –- Supports key features such as: Advanced features such as Single Identity, Presence, Web-based Call Screening, Visual Voic , and SMS to IM interworking Roaming on foreign cellular operators’ networks Optimized call routing into the cellular network via HLR lookup Billing correlation between legacy cellular and SIP networks  Value –Subscribers can seamlessly roam between cellular and SIP networks while retaining the same set of advanced services. 2G / 3G circuit switched cellular WiFi 4G (WiMAX, LTE) 3G packet switched cellular (e.g. HSDPA)

18 18 Mobile Extension Solution Description  Single identity –One number for incoming / outgoing calls e.g. fixed DN as primary number, with mobile DN hidden –Simultaneous ringing across desk, PC and mobile –SMS enablement of Fixed DN, to allow text messages to be exchanged with cellular users –Includes support for SIP and non-SIP lines  Single voic box –Calls to mobile and fixed forwarded to single voic box  Common dialling plan –Across fixed and mobile devices, including extension dialling  Single point of configuration –All features managed using common Web Portal  Consistent call handling –Same Centrex features across fixed and mobile (e.g. Calling Name, Call Park/Pickup)  Mobile Presence –Reflects “on the phone” status of fixed and mobile devices  Call Grabber –Transfer active calls between mobile and fixed phone with a single button  Dual personality –Personal calls can be billed separately from business calls

19 19 Mobile Extension for Over-The-Top Deployments  For wireline operators that do not have access to cellular infrastructure, GENBAND recommends the use of a client-based “Over-the-Top” solution –GENBAND has completed interoperability testing with MobileMax, a leading provider of multi-platform mobile clients  By leveraging the MobileMax client to anchor call originations at A2, the full suite of Mobile Extension capabilities (as previously described) can be seamlessly supported –Includes Single Identity, Private Dial Plan, Call Grabber, Presence, etc.  The MobileMax client also supports Mobile VoIP (over WiFi) –Uses native SIP signaling over IP access network –Suitable for WiFi, WiMAX and/or LTE –Key benefit is seamless support for mid call services such as Call Transfer, Call Hold and Conferencing

20 20 Subscriber FeaturesDeployment Mobile Max Client for iPhone  VoIP services for smart phones  Access to Network-Based Address Book  Access to Call Logs  Presence Query, Update  Instant Messaging  Quick access for Meet-Me/Call Grabber  Download service provider branded application from the AppStore  Activation codes sent to the end user via SMS and/or automatically configures the subscriber A2 parameters  Configuration and usage options customised to service provider requirements

21 21 MobileMax Downloadable App Via AppStore Brand- able Secure Login Simple Keypad Call via VoIP or Mobile Access Call Logs Select an Entry for Click to Call Friends Lists Instant Messaging Presence Native Phone Contacts

22 22 IMS Application Server  Multimedia Telephony Application Server (MMTEL) in IMS –Connects to CSCF for call control, HSS for profile management –Voice Call Continuity Function (VCC) built-in  Fully Integrated Wireless Mobility Manager –Integrates with Cellular Network’s MSC (IN, Camel, IS-41) –Provides Full Fixed Mobile Convergence (no call anchoring necessary)  Applications –Mobile VoIP over 4G (VoLTE) –Business VoIP –Consumer VoIP –TDM Overlay –Mobile Office –Unified Communications  IMS Deployments: Clearwire (4G/WiMax), Telefonica (IMS)

23 23 Applications Showcase View App Demo Videos Download demo Apps Customer Ratings

24 24 Example Apps Page See look and feel of apps Request more info or a demo Video demos available Navigation links for other apps Application overview value proposition Application overview value proposition

25 25 A2 – Comprehensive Open Programmability Suite Personal Agent Portlets Instantaneous Integration of Personal Agent modules into operator or 3rd party web portals SOPI Subscriber Open Programmability SOAP-Based Exposure of 110 Subscriber capabilities for extremely rapid application development Media Control APIs Availability of VXML and CCXML for Media-centric Application creation Parlay-X, REST APIs Standards-Based API Support allowing comprehensive in-call, presence and messaging applications Application Control Interface SIP-based API for service control and creation, enabling external triggering and control of all sessions At LaunchApril 2011Fall 2011

26 26  Expand number of 3 rd party applications powered by GENBAND A2 Converged Application Server  Expose APIs to developers  Sandbox testing apps  Collaborate via Discussion Forum  Open Eco-system Developer Community

27 27 Competitive Advantages Full GENBAND Product Portfolio One Stop Shop for Your Network / GENiUS Hybrid TDM/IP/IMS No Need to Strand Legacy Infrastructure Fully Integrated Multimedia Applications Voice, Video, Conferencing, IM, Presence, Collaboration Mobile Integration with Any Mobile Phone Integrated Wireless Mobility Manager / FMC / IMS VCC Open Development Interfaces & Customizable Professional Services, Developer Community, Tools/APIs

28 28 Leadership 100 service providers using A2 in-service Asia Europe North America Africa Middle East A2 SIP software AS for business and residential services Leading SIP deployment flexibility Shipped to over 189 operators (including trials/labs/in-service/channel partners) A2 SIP software AS for business and residential services Leading SIP deployment flexibility Shipped to over 189 operators (including trials/labs/in-service/channel partners)

29 29 Clearwire WiMAX & Cellular Voice Convergence  What is the offer?  Nation-wide voice service combined with 4G mobile broadband  Improved coverage and seamless call transfer from WiFi or WiMAX or cellular  GENBAND Solution behind the offer  A2 Release 8.0  A6 Wireless Mobility Gateway  Proof Points (of their success)  Mobile broadband service is available in 16 markets in US expanding to nationwide voice (25 US cities)  Solid industry partnership with cable MSOs (TWC, Comcast and BrightHouse), cellular operator (Sprint) and device supplier (Intel) Why GENBAND A2  Unique ability for WiMAX to CDMA hand-offs  Support for SIP consumer voice feature set Nation-wide 4G mobile broadband and voice service expanding market reach to 120 Million people by 2013

30 30 Telefonica España Fixed Mobile Communications (Business )  What is the offer?  Mobile PBX like functionality via a PC Client paired with the mobile service  Voice kept in the mobile at all times, PC used as a GUI to control calls and services (call waiting, conference, transfer, etc.)  Targets business subscribers (Enterprises initially, soon SMBs)  GENBAND Solution behind the offer  A2 Mobile Converged Desktop feature and PC client  Launched in 2007 for Mobile subscribers  Proof Points (of their success)  They have deployed 20,000 seats sold (as of May, 2010) with significant growth planned Why GENBAND A2  A2 IMS architecture into Ericsson core  Focused on the customer requirements, not only on the existing product features  Demonstrated flexibility and know-how. Heavy involvement of PLM, R&D and pre-sales team with several 2-day workshops in the US and Madrid  Continuous contact along the development process and deliveries close to original commitments. Created confidence for subsequent decisions on GENBAND

31 31 Cypress US Hosted service provider for US SMBs  What is the offer?  Hosted VoIP and hosted Unified Communications: Targeted to Legal firms, financial services, health care and other professional services  An array of productivity-enhancing features such as unified messaging, chat, presence, file sharing, audio and web conferencing/ collaboration,  Microsoft Outlook integration, mobility and personalization.  GENBAND Solution behind the offer  C20 with Traditional Class-5 and Enterprise-grade PBX features  A2 to provide multimedia user experience:  Real-time user presence information, Instant messaging, Point-to-point Video, Soft client, call control, Web collaboration, File sharing, Multimedia conferencing  Proof Points (of their success)  They have deployed 13,000 seats (as of April, 2010)  In any given company, about 70 percent of all lines are UC-enabled Why GENBAND A2  Proven experience, Carrier-grade softswitch

32 32 Videotron MSO Consumer Voice & Multimedia Example  What is the offer?  PC SoftPhone based voice service offering single number, video phone capabilities and conferencing capability for up to 4 participants.  The Softphone offers all the features of residential telephony including call display, voice mail and call forwarding, with no additional fees.  Personal Call Manager that lets users effectively manage calls and consult call details online. Features include Call Log, Multiple Ringing, Call Forwarding and Call Screening.  GENBAND Solution behind the offer  CS 2000 –A2 Personal Agent and the Multimedia PC Client  Proof Points (of their success)  The Softphone and its Personal Call Manager contributes significantly to the Vidéotron brand recognition as a technological leader in our market and industry” says Bertrand Hébert, Senior Marketing Director. “In addition, the GENBAND SIP architecture is great platform for evolution of our Digital Phone offering.” Why GENBAND A2  Reliability: C20 IP multimedia softswitch to deliver a robust Carrier-grade service  Flexibility: Tight integration of SIP and PSTN architecture.  Customization of PC softphone client

33 33 BT Spain Hosted Business and Unified Communications  What is the offer?  Carrier-grade hosted voice and multimedia services to businesses throughout Spain.  Centrex IP and SIP multimedia services and SIP PBX support to corporate customers and small to medium-sized businesses (SMBs)  GENBAND Solution behind the offer  C20-A2 - hosted SIP VoIP  C20 with SIP PBX Trunking  GENBAND SIP phones 1120E and 1140E.and SIP PC Clients  Proof Points (of their success)  BT’s Unified Comms solution integrates voice applications with messaging so that user productivity can be increased by as much as 15 percent. Why GENBAND A2  GENBAND’s proven ability to design, deploy and support some of the world's most reliable networks  Support for SIP voice and unified communications  GENBAND’s IOT program’s ability to integrate 3 rd party PBXes

34 34 Why Hosted ? Why ?

35 35 Enterprise Telephony Options Equipment on customer site Managed by customer Equipment on customer site Managed by service provider Equipment at service provider Managed by service provider on dedicated server Equipment at service provider Managed by service provider on shared server IP PBX Managed IP PBX Hosted IP PBX Hosted IP Telephony Non-hosted solutions Purchase or lease equipment Purchase, lease or rent service Rent service Hosted solutions

36 36 Enterprise Telephony Options Equipment on customer site Managed by customer Equipment on customer site Managed by service provider Equipment at service provider Managed by service provider on dedicated server Equipment at service provider Managed by service provider on shared server IP PBX Managed IP PBX Hosted IP PBX Hosted IP Telephony Non-hosted solutions Purchase or lease equipment Purchase, lease or rent service Rent service Hosted solutions Operator buys single Carrier Grade Apps Server. Shared across many customers All access supplied by operator as part of service User pays ongoing rental per line / port over fixed term Operator manages & maintains system centrally. Makes best use of existing Network resources and manpower Operator investment spread across many customers. Upgrades provide additional revenue opportunities. Long term contracts provide “Stickiness”. Lowest overall cost/user. Maximise Operator Margins and Revenue

37 37 Differentiating Go-to-Market Models 37 Trusted Business Partner Supplier Minimal engagement opportunities Equipment Sales Margins Discrete Unit Sales CPE Resale In-House Model Maximize Customer Engagement Increased Service Annuity Revenue Managed Services Outsourcing Model Maximize Customer Engagement Maximized Service Annuity Revenue Hosted Services Outsourcing Model

38 38 Why

39 39 Back-up Platform and Architecture Overview

40 40 Flexible Hardware Options GENBAND Platforms Hardware Freedom Enables customers to deploy A2 software on their own server model from a choice of over 800 certified redhat servers Expanded Scalability Flexibility to optimize solution cost from Hundreds to Millions of lines 800+ servers aTCA Langley HT and aTCA available as options for customers desiring a full turnkey solution Langley HT

41 41 Multiple Network Configurations All configurations supported in a single release ANIMATED CHART Non-SIP Devices CS20 SIP endpoints IMS Clients IMS Core Providing customers with great flexibility in network evolution NGN SIP Application ServerIMS Application ServerEmbedded C20 SIP Engine

42 42 Standalone Network Architecture VoBBCable IP Interconnect Mobile, WiFi, WiMax, LTE Hosted Enterprise Enterprise Access Interconnect Signalling & Control IMG GW

43 43 Network Architecture VoBBCable Class 5 IP Interconnect TDM Interconnect Mobile, WiFi, WiMax, LTE Hosted Enterprise Enterprise Access Interconnect Signalling & Control


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