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You are invited to feel the passion… The Sport of CURLING.

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Presentation on theme: "You are invited to feel the passion… The Sport of CURLING."— Presentation transcript:

1 You are invited to feel the passion… The Sport of CURLING

2 What Is Curling?

3 The Spirit of Curling "Curling is a game of skill and traditions. A shot well executed is a delight to see and so, too, it is a fine thing to observe the time-honored traditions of curling being applied in the true spirit of the game. Curlers play to win but never to humble their opponents. A true curler would prefer to lose rather than win unfairly. A good curler never attempts to distract an opponent or otherwise prevent him/her from playing his/her best. No curler ever deliberately breaks a rule of the game or any of its traditions. But, if he/she should do so inadvertently and be aware of it, he/she is the first to divulge the breach. While the main objective of the game is to determine the relative skills of the players, the spirit of the game demands good sportsmanship, kindly feeling and honorable conduct. This spirit should influence both the interpretation and application of the rules of the game and also the conduct of all participants on and off the ice.“ The previous text was taken verbatim from the World Curling Federation (WFC) curling handbook. The Spirit of Curling is familiar to all that curl. Curling is one of the few sports in the world that emphasizes etiquette. In most league play, there are no referees or judges. Rules are based on the honor system and good shots are admired by all. Missed shots are never cheered. The Olympic status has increased the competitive nature of the game, as well as overall interest in the sport. Despite the competitive aspect of the game, curling remains a highly social and gracious sport for all age groups.

4 The Birth of Curling In Arizona Article from Sports Illustrated Feb. 15 th, 1998 Curling rocks into global conscience It's not as sexy as beach volleyball or as in your face as snowboarding, but curling made a successful debut as an Olympic sport. (http://sportsillustrated.cnn.com/olympics/events/1998/nagano/sports/oly_curling.html ) Curling officially joins the Winter Olympics in Nagano, Japan in 1998.

5 The Birth of Curling In Arizona (continued) Then in 2002, leaps to “cult” status at the Salt Lake Winter Olympics. Dubbed, “The Darling” of the Winter Games. Article from ESPN Friday, December 14, 2001 Curling: Yes, it's an Olympic sport By Cynthia J. Faulkner ESPN.com NEW YORK -- "You do what? Is that the one with the broom?" It's a question curling's Team Lank frequently hears, although more people are familiar with the sport since it became an Olympic sport in Before then, few people this side of Canada had the slightest clue about the event that involves sliding rocks and sweeping brooms. (http://espn.go.com/oly/s/2001/1214/ html)

6 The Birth of Curling In Arizona continued Due to the overwhelming response curling received from the added exposure of the Salt Lake Winter Olympics in 2002, enquiries from Valley visitors and residents to local ice hockey and skating facilities begin to increase dramatically. So much, that initial talks with local ice rinks that yielded no introductory curling programs, result in the first organized Curling League in Arizona, the Coyotes Curling Club.

7 (http://www.usolympicteam.com/73_8622.htm) The Birth of Curling In Arizona continued

8 Coyotes Curling Club Quick Facts The Coyotes Curling Club was formed in the spring of 2003 Incorporated 501(c)(3) under IRS guidelines Current Board Members Darryl Horsman, President Carroll Huntress, Vice President Shawn Tait, Treasurer CarolAnn Naso, Secretary Beki Nowlan, Director Mike Shaw, Director Greg Gallagher, Director

9 Coyotes Curling Marketing Strategy Heavy traffic through the Alltel Ice Den –Alltel Ice Den demographics range from 5-55 years of age. Primarily through various skating programs; hockey and figure skating, both professional and amateur. Traffic numbers exceed 700,000 annually through the facility. Television –The uniqueness of the Coyotes Curling Club and the sport of curling is often a focus or interest of various television stations. These include KTVK Channel 3 and KPNX/NBC Channel 12. Newspaper/Radio –Since the creation of the Coyotes Curling Club, strong ties to local newspaper outlets have been formed. These relations include the Arizona Republic, East Valley Tribune, and USA Today. The Coyotes Curling Club has also been featured on KTAR and KNAU radio.

10 Internet/World Wide Web –Large portion of customer contact the Coyotes Curling Club receives is through the club’s website, Customer contact includes local and international requests. Average monthly Internet impressions are over 13,000.www.coyotescurling.com Coyotes Curling Marketing Strategy (continued)

11 Community Presence Public –The Coyotes Curling Club is active in its pursuit of its public appearances. The Club’s primary public event is a demonstration/information table during Phoenix Coyotes hockey games at JobingArena.com. Customer impression potential over 5,000 individuals per event. Charitable –Like all curling club’s, the Coyotes Curling Club is deeply rooted in the community. The Coyotes Curling Club has been apart of many charitable efforts including Jerry Lewis MD Telethon, John C. Lincoln Diversity Fair, and many Phoenix Sister Cities functions. Bonspiels/Championships –The Coyotes Curling Club hosts the Desert Ice Bonspiel annually to over 20 teams from across North America. In addition to hosting this event, the Coyotes Curling Club partakes in various Championship events across North America representing Arizona and increasing the exposure of competitive curling in Arizona. Coyotes Curling Marketing Strategy (continued)

12 What’s In It For Your Organization? Strong customer awareness –In 2004, Curling U.S. Nationals attracted over 4.5 million viewers –In 2006, USA Curling Website received over 100 million verifiable hits during Olympics. Press Credibility –Unprecedented growth in media attention due to the publics fascination with curling. Unique Sports Identity –No other sport like curling where mental focus, strategic thinking, and finesse are required to precisely slide a 42 pound granite stone 110 feet down a sheet of ice to score. History and Tradition –Curling has attracted a devoted core of viewers and participants for over 500 years. Devoted Base of active curlers –Curling Clubs in 135 Cities, 32 States, and 44 countries primarily in North America, Europe, and Pacific Rim.

13 What’s In It For Your Organization? (continued) Increased Positive Community Goodwill –Curling Clubs offer an individual and family sporting venue built around a core of strong moral values and sportsmanship. Early Year and Continued Brand Awareness –Your organizations involvement with the Coyotes Curling Club puts your products and services into reach of the youths and adults who learn and play the game of curling and associate your organization with a positive image.

14 Sponsorship Opportunities Desert Ice Title Sponsor $5000 –12 Month prominent 8’x6’ banner w/logo placed on South wall of the Coyotes Rink announcing title sponsor of the Desert Ice Bonspiel. –Title sponsor of the Desert Ice Bonspiel, company logo and advertising included in all radio and television marketing. –12 month Company logo and link on –Representation at all National Curling Events through company advertising on athletes clothing. –Public recognition during tournament and at banquet. –Complimentary Learn To Curl for your organization (32 people max)

15 Sponsorship Opportunities Gold Sponsor $2500 –4’x4’ Banner w/logo and web address on the side of the Coyotes Curling Club Rock cooler (corner of hockey rink). –12 month Company logo and link on – Complimentary Learn To Curl for your organization ( 16 person max) Teflon Sponsor $500 (12 month term) –Company logo and link on Rock Sponsor $250 (per stone) –Company logo, name or website address engraved on the handle of the stone for the life of the handle. Proceeds sponsorship will go towards the creation of a Junior Curling Program in Arizona. The lifeblood of any sports or business organization is in the early development of its talent. Your dollars will go towards a worthwhile community minded venture that will help youths become successful adults.

16 Broom boom: Curling sweeping the nation Sport growing in popularity after exposure in 2006 Olympics Updated: 10:18 a.m. MT Nov 25, 2006 Somewhere in the Atlantic Ocean is a freighter loaded with 13 tons of coveted supplies, steaming their way toward North America. The cargo: curling rocks. Their destination: New clubs across the United States, which couldn’t get started because of a stone shortage after the sport made a splash at the 2006 Olympics. (http://www.msnbc.msn.com/id/ /) Curling Strong In Arizona and the Nation With continued growth and success after the record setting NBC coverage and viewer response of the 2006 Winter Olympics, the Coyotes Curling Club joins other new and established clubs across the United States in paving the way for future generations of curlers in Arizona and abroad. We invite you to join in this National movement.

17 The Coyotes Curling Club thanks you for your interest and time. For further information or discussion, please contact Darryl Horsman at


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