Presentation on theme: "3.1.3 – Making informed decisions: Sponsorship"— Presentation transcript:
13.1.3 – Making informed decisions: Sponsorship Learning objectivesTo understand the characteristics of commercial sport.To develop an understanding of how sponsorship has impacted on sport.To describe the advantages and disadvantages of sponsorship deals to the sport, performer and sponsor.To understand the acceptable and unacceptable sponsors in sport and why.
8Advantages/disadvantages to the sponsor Sponsorship does not always guarantee success.Can be a risk backing new talent.Investing in teams and individuals can backfire if they are not as successful as they would have hoped. i.e. Club teams not qualifying for major competitions.Any bad publicity from the athlete will effect the brand name associated.
11Advantages/disadvantages to the sport/activity Some sports are popular due to exposure brought about through sponsorship and advertisement campaigns.Gives the sport financial security for a period of time.Attracts the best players in the world to that sport.Provides money for improvements in facilities and training.
13Impact of the media on sport formats and organisation For some sports the media attention has led to changes in rules and structure.Rules have been adapted to increase the speed of play/action to prevent spectator boredom.e.g. Multi-ball system in footballChanges in scoring to create excitement.e.g. Badminton. You can now score on any play not just your serve.e.g. Golden goal was introduced
14Breaks are an ideal time for sponsors and commercial companies to advertise. e.g. American football has numerous breaks in play.Competition formats have changed. 20/20 cricket is shorter and more exciting than test cricket.HOW? WHY?e.g. 20/20 bowl outs, free hit, fielder and bowler restriction.Match timings have been altered to suit television. Tradition was Saturday afternoon, now football is televised nearly all week.e.g. Super Sunday..
16Summary Questions:1. Describe the advantages and disadvantages of a sponsorship deal to a performer.2. How does e.On (energy supplier) get benefits from sponsoring the FA cup?3. Why are some brands banned from sponsoring sports?