Presentation is loading. Please wait.

Presentation is loading. Please wait.

Summary Objectives: Objectives: Establish the new office and staff Establish the new office and staff Start providing our services to businesses Start.

Similar presentations


Presentation on theme: "Summary Objectives: Objectives: Establish the new office and staff Establish the new office and staff Start providing our services to businesses Start."— Presentation transcript:

1 Summary Objectives: Objectives: Establish the new office and staff Establish the new office and staff Start providing our services to businesses Start providing our services to businesses Generate a profit and grow Generate a profit and grow Provide reliable Services Provide reliable Services Increase our Market Share Increase our Market Share Partner with Local Businesses Partner with Local Businesses

2 Summary Mission: Mission: Provide fast, reliable Web Design and Software Service to Local Business Provide fast, reliable Web Design and Software Service to Local Business Create Loyal Customers Create Loyal Customers Generates sufficient profit to grow and Expand Generates sufficient profit to grow and Expand Establish the office Quickly with minimum /expense Establish the office Quickly with minimum /expense

3 Summary Success Strategy: Success Strategy: Success will depend on the quality of service we provide Success will depend on the quality of service we provide Rely on the Expertise of our engineers Rely on the Expertise of our engineers Build reliable and cutting edge products Build reliable and cutting edge products keep customers coming back. keep customers coming back.

4 Summary Market Expansion: Market Expansion: Start offering Services businesses in the immediate area Start offering Services businesses in the immediate area Earn the Trust of our Clients Earn the Trust of our Clients Build a Brand Build a Brand Expand as we acquire more exposure and in the surrounding areas Expand as we acquire more exposure and in the surrounding areas

5 Summary Compete: Compete: Focus on Quality of Products and Service Focus on Quality of Products and Service Exceed Expectations in Performance and Features Exceed Expectations in Performance and Features Offer Outstanding Support Offer Outstanding Support Provide More Value for our Clients Investment Provide More Value for our Clients Investment

6 Summary Marketing: Marketing: Utilize Main Office Expertise to get Exposure Utilize Main Office Expertise to get Exposure Utilize Local Media Outlets Utilize Local Media Outlets Mail Marketing targeted to our Customer Base Mail Marketing targeted to our Customer Base Volunteer Some of our Expertise in Local Events Volunteer Some of our Expertise in Local Events

7 Services Service List: Service List: Web Design Web Design Custom Software Development Custom Software Development Graphics Design Graphics Design Web Hosting and Domain Registration and Web Hosting and Domain Registration and Database Services Database Services E-Commerce Services E-Commerce Services

8 Services Description: Description: Gather Requirements from Customers Gather Requirements from Customers Build Design Documents Build Design Documents Author and Publish Websites Author and Publish Websites Design and Build Web/Custom Applications Data Layer and Database Structure Design and Build Web/Custom Applications Data Layer and Database Structure

9 Services Description: Description: Design and Build Web/Custom Application Business Layer Design and Build Web/Custom Application Business Layer Design and Build Web/Custom Application User Layer Design and Build Web/Custom Application User Layer Test Web/Custom Application Test Web/Custom Application Deploy and Maintain Web/Custom Application Deploy and Maintain Web/Custom Application

10 Market Analysis Segments: Segments: Small Businesses: 1 to 99 employees, this is a large and fast growing segment. 20 Percent of our Target Market Small Businesses: 1 to 99 employees, this is a large and fast growing segment. 20 Percent of our Target Market Medium Businesses: 100 to 499 employees. 60 Percent of our Target Market Medium Businesses: 100 to 499 employees. 60 Percent of our Target Market Large Businesses: 500 or more employees. 20 Percent of our Target Market Large Businesses: 500 or more employees. 20 Percent of our Target Market

11 Market Analysis Market Targets: Market Targets: Business not utilizing Software and Web Technology Business not utilizing Software and Web Technology Business with Potential Web Growth Business with Potential Web Growth Medium and Large Business seeking Automation and Custom Solutions Medium and Large Business seeking Automation and Custom Solutions Businesses looking to modernize existing Web/Software Infrastructure Businesses looking to modernize existing Web/Software Infrastructure

12 Market Analysis Trends: Trends: Technology rapid growth and change requires ongoing upgrades Technology rapid growth and change requires ongoing upgrades High Demand on Consulting Services as companies seek to minimize Cost by Eliminating In-House IT Staff High Demand on Consulting Services as companies seek to minimize Cost by Eliminating In-House IT Staff More and more Small and Medium Size Business seeking Web exposure and Automation to compete in the new Global Economy More and more Small and Medium Size Business seeking Web exposure and Automation to compete in the new Global Economy

13 Market Analysis Need: Need: Web and Graphics Design Web and Graphics Design Web Hosting and Domain Name Registration Web Hosting and Domain Name Registration Web Applications Web Applications Custom Software Solutions Custom Software Solutions Data Analysis Data Analysis Data Management Data Management Data Reporting and Distribution Data Reporting and Distribution

14 Competition Competitors: Competitors: Self-Employed Consultants: 2 Percent of Local Market Self-Employed Consultants: 2 Percent of Local Market Small Size Web/Software Companies: Firms: 30 Percent of Local Market Small Size Web/Software Companies: Firms: 30 Percent of Local Market Medium Size Web/Software Companies:: 60 Percent of Local Market Medium Size Web/Software Companies:: 60 Percent of Local Market Large Web/Software Companies: 7 Percent of Local Market Large Web/Software Companies: 7 Percent of Local Market

15 Competition Strategy: Strategy: Offer Services Customized to the Individual Business Offer Services Customized to the Individual Business Give incentives and Discounts for Businesses to Use Our Services Give incentives and Discounts for Businesses to Use Our Services Offer Free Web Hosting Period for Businesses Buying our Web Design Services Offer Free Web Hosting Period for Businesses Buying our Web Design Services Offer Free One-Time Consultations Offer Free One-Time Consultations

16 Strategy Value: Value: High Quality Customized solutions and Services High Quality Customized solutions and Services Timely Delivery Timely Delivery Proven Technology Proven Technology Competitive Cost Competitive Cost 100 Percent Satisfaction Guaranteed 100 Percent Satisfaction Guaranteed

17 Strategy Edge: Edge: Highly Qualified Staff with Diverse Technical Expertise Highly Qualified Staff with Diverse Technical Expertise Cutting Edge Web and Software Technologies Cutting Edge Web and Software Technologies Proven expertise and Market Presence of Parent Company Proven expertise and Market Presence of Parent Company Global Exposure Of Parent Company Global Exposure Of Parent Company

18 Summary Conclusion: Conclusion: Based on the local market analysis and extensive research of business demand, market need and competition, this plan provides a solid path to follow and will ensure rapid growth and expansion in the local market. In conjunction with a comprehensive marketing strategy this plan will ensure that our office will become profitable in a short time. Based on the local market analysis and extensive research of business demand, market need and competition, this plan provides a solid path to follow and will ensure rapid growth and expansion in the local market. In conjunction with a comprehensive marketing strategy this plan will ensure that our office will become profitable in a short time.


Download ppt "Summary Objectives: Objectives: Establish the new office and staff Establish the new office and staff Start providing our services to businesses Start."

Similar presentations


Ads by Google