1. THE BUSINESS RESEARCH COMPANY TECHNOLOGY CASE STUDIES

2. The Business Research Company Copyright TBRC Business Research. All Rights Reserved. A leading software technology company offering Healthcare Information Systems (HIS) wanted to understand why it was losing market share to a number of smaller competitors. Specifically it wanted to know the following for three HIS providers Operations set up Sales by product Research and Development spend and focus Products launched and upgraded, technical specifications End user feedback/ market attitude Pricing benchmarks REQUIREMENT Case Study -Competitive Analysis for an Healthcare IT Company

3. A detailed presentation in PowerPoint on each provider included: Operations centers, geographies, staff Revenues split by geography and service line (estimated) Products and services on offer and in pipeline Research & Development – spend (global and regional) and focus areas (estimated) Customer feedback on products Social media response Approximate pricing benchmarks, Price/value perception of clients SOLUTION The Business Research Company Copyright TBRC Business Research. All Rights Reserved.

4. Case Study -Competitive Analysis for an Healthcare IT Company TBRC conducted research on each provider through:- Primary research (5+ interviews with senior employees; 5+ interviews with customer hospitals) Secondary research (company websites, journals and presentations) Social Media monitoring – monitoring comments on consumer discussion forums and professional networking sites Delivery of a comprehensive report on the competitor and the threat it posed to the client METHODOLOGY The Business Research Company Copyright TBRC Business Research. All Rights Reserved.

5. Case Study -Competitive Analysis for an Healthcare IT Company The report on the operations of the providers helped the client to shape its strategic response. Primary research revealed a range of important strategic information the client had not been aware of including: Lower than expected price points and higher discounts Customer perceptions that the smaller companies were more responsive Technology development focus areas of the providers CLIENT BENEFITS AND FEEDBACK The Business Research Company Copyright TBRC Business Research. All Rights Reserved.

6. DISCLAIMER All Rights Reserved. These presentations and reports should not be reproduced, re-circulated, published in any media, website or otherwise, in any form or manner, in part or as a whole, without the express consent in writing of TBRC Business Research. Any unauthorized use, disclosure or public dissemination of information contained herein is prohibited. Individual situations and local practices and standards may vary, so viewers and others utilizing information contained within a presentation are free to adopt differing standards and approaches as they see fit. You may not repackage or sell the presentation. The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please note that the findings, conclusions and recommendations that TBRC Business Research delivers will be based on information gathered in good faith from both primary and secondary sources, whose accuracy we are not always in a position to guarantee. As such TBRC Business Research can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect. The Business Research Company Copyright TBRC Business Research. All Rights Reserved.