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Published byBenedict Stevens Modified over 7 years ago
Business Plan Template CARMa Venture Services (P) Ltd
Executive Summary Less than 500 words brief about: What is your offering? What is the pain point it addresses? Who is your customer? What is your Management Team? How much money do you need? How much money do you make?
What is your offering? What is your offering A brief about your industry Your Vision & Mission statement
What is the pain point it addresses? What is the pain point your offering addresses? Are you a prime mover or are there other players? What is your value proposition? Why should people buy from you? Who are your competitors and what is their competitive edge? How are you different?
What is your Location? What is your office location? What office infrastructure do you need? Will it be a virtual or physical office?
Who is Your Customer? Detailed demographic description of your customer Put a face to your customer Identify who is NOT your customer?
Who is your Management Team? Who is your Founding Team People currently on board and people you need to hire. Corporate Organogram defining positions, roles and responsibilities Advisory Board
Marketing Plan (1/2) Have you done detailed market research? Do you know certainly that this is your customer? What is your competitor’s strategy? What is your strategy and why?
Marketing Plan (2/2) Are you going directly to end user or are you using a marketing channel? How are you going to reach out to your customer? What collaterals have you created to communicate with your customer ? What Social Media technologies are you using for customer acquisition?
Current Status Is your product ready? Have you started operations? Have you got your first paid customer?
Milestones When will your first revenue come? When will you get your first 100 paying customers? What top and bottomlines would you achieve in Year 1, 2 and 3? What all partnerships would you like to establish in next 3 years? Are you looking at organic or inorganic growth?
How much money do you need? How much money do you need and why? What is your Capital and Revenue Expenditure? How do you plan to raise the capital?
How much money do you make? How much money will you make? Three-year profit and loss projection Three-year cash-flow projection Three-year projected balance sheet
Opportunities What are the opportunities? What is your industry growth rate? What new opportunities do you foresee?
Risks What are the risks in reaching your revenue targets due to? Changes in regulations? Changes in Global economy Highly fragmented market Weak innovation pipeline due to specialized product Not getting right resources for specialized work
Partnerships What partnerships are you looking at and why? Is partnership because you don’t have competency or is it the way you would like to scale? Do you plan to outsource your non-core areas?
Innovation Pipeline (1/2) What is your innovation pipeline for? More products in your existing offering Improved operational efficiency Newer market segments Better pricing New product in diversified domains Using technology for productivity improvements Using technology for marketing and branding
Innovation Pipeline (2/2) What product improvements do you envisage in next 3 years? What all technology innovations do you plan to improve productivity?
Revenue Model What are the direct sources of revenue? What other ways for monetization are possible?
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