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In 1982... Greetings from Brisbane In 2012...

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Presentation on theme: "In 1982... Greetings from Brisbane In 2012..."— Presentation transcript:

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2 In

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6 Greetings from Brisbane

7 In

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11 Facebook: Why?

12 Social Media: Why?

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14 Statistics million on Facebook 20 million on Twitter Source: Facebook February 2012 Source: Semiocast, January million on LinkedIn Source: Umph, September million daily newspapers Source: Wikipedia, February 2012

15 ves/ /sizes/l/in/photostream/

16 /sizes/l/in/photostream/

17 “Many of those institutions are so mismatched to the task at hand that most of them face a choice, at best, between radical restructure and outright collapse.” - Clay Shirky, New York University (NYU) as a Distinguished Writer in Residence at the Arthur L. Carter Journalism Institute,New York UniversityArthur L. Carter Journalism Institute December 2011

18 “People might not go to their council website to read news but they’re happy to sign up for Facebook and Twitter feeds that bring the news to them.” - Adrian Short, web developer

19 Facebook: Stats

20 Facebook: Why?

21 Facebook: Why?

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23 Birmingham ,940 in 16km

24 Birmingham ,940 in 16km Exeter 83,520 in 16km

25 Birmingham ,940 in 16km Exeter 83,520 in 16km Rochdale 25,960 in 16km

26 Facebook: How?

27 pieces of strategy 44 7

28 1 Share the sweets

29 44 2 Who should use Facebook? People should

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31 Twitter is not a golden bullet (but it is a bullet) inform communicate, listen so people can report problems to test the temperature for feedback to show people what your area looks like to answer problems to tell people that you don’t just do waste collection for grit alerts for crisis comms to show people you are human for every day things road closures medical advice fire alerts safety messages tide warnings, health warnings, for Q&A sessions, for driving traffic for showing pictures for praise for engagement for telling people you carry out noise tests on cockerels at 6am for FOI requests for press releases for blogs for reminding people, for telling people useful things, for letting them know, 44 3

32 4 Use many Facebook pages

33 44 5 Don’t use 3 rd party apps

34 44 6 Be connected

35 44 7 Go out onto Facebook

36 44 7 Go out onto Facebook

37 44 7 Go out onto Facebook

38 44 7 Go out onto Facebook

39 Facebook: How? 5 fundamental rules of social media

40 1. Be Social

41 2. Be a Sharer

42 3. Be Connected

43 4. Be Timely

44 5. Be Informative

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46 Be social

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56 Be a sharer

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60 Be connected

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68 Be timely

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71 Be informative

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76 44 5

77 5 Be Social

78 44 5 Be Social Be a Sharer

79 44 5 Be Social Be a Sharer Be Connected

80 44 5 Be Social Be a Sharer Be Connected Be Timely

81 44 5 Be Social Be a Sharer Be Connected Be Timely Be Informative

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83 How not to do it...

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85 Don’t be frightened to innovate

86 @danslee

87 Thank you!


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