2. In 1982...

6. Greetings from Brisbane

7. In 2012...

11. Facebook: Why?

12. Social Media: Why?

14. Statistics... 30 million on Facebook 20 million on Twitter Source: Facebook February 2012 Source: Semiocast, January 2012 7.9 million on LinkedIn Source: Umph, September 2012 10 million daily newspapers Source: Wikipedia, February 2012

15. http://www.flickr.com/photos/usnationalarchi ves/4272512102/sizes/l/in/photostream/

16. http://www.flickr.com/photos/garryknight/681 8061369/sizes/l/in/photostream/

17. “Many of those institutions are so mismatched to the task at hand that most of them face a choice, at best, between radical restructure and outright collapse.” - Clay Shirky, New York University (NYU) as a Distinguished Writer in Residence at the Arthur L. Carter Journalism Institute,New York UniversityArthur L. Carter Journalism Institute December 2011

18. “People might not go to their council website to read news but they’re happy to sign up for Facebook and Twitter feeds that bring the news to them.” - Adrian Short, web developer

19. Facebook: Stats

20. Facebook: Why? http://visual.ly/facebook-vs-television

21. Facebook: Why? http://visual.ly/facebook-vs-television

23. Birmingham... 633,940 in 16km

24. Birmingham... 633,940 in 16km Exeter 83,520 in 16km

25. Birmingham... 633,940 in 16km Exeter 83,520 in 16km Rochdale 25,960 in 16km

26. Facebook: How?

27. pieces of strategy 44 7

28. 1 Share the sweets

29. 44 2 Who should use Facebook? People should

31. Twitter is not a golden bullet (but it is a bullet) inform communicate, listen so people can report problems to test the temperature for feedback to show people what your area looks like to answer problems to tell people that you don’t just do waste collection for grit alerts for crisis comms to show people you are human for every day things road closures medical advice fire alerts safety messages tide warnings, health warnings, for Q&A sessions, for driving traffic for showing pictures for praise for engagement for telling people you carry out noise tests on cockerels at 6am for FOI requests for press releases for blogs for reminding people, for telling people useful things, for letting them know, 44 3

32. 4 Use many Facebook pages

33. 44 5 Don’t use 3 rd party apps

34. 44 6 Be connected

35. 44 7 Go out onto Facebook

36. 44 7 Go out onto Facebook

37. 44 7 Go out onto Facebook

38. 44 7 Go out onto Facebook

39. Facebook: How? 5 fundamental rules of social media

40. 1. Be Social

41. 2. Be a Sharer

42. 3. Be Connected

43. 4. Be Timely

44. 5. Be Informative

46. Be social

56. Be a sharer

60. Be connected

68. Be timely

71. Be informative

76. 44 5

77. 5 Be Social

78. 44 5 Be Social Be a Sharer

79. 44 5 Be Social Be a Sharer Be Connected

80. 44 5 Be Social Be a Sharer Be Connected Be Timely

81. 44 5 Be Social Be a Sharer Be Connected Be Timely Be Informative

83. How not to do it...

85. Don’t be frightened to innovate

86. @danslee

87. Thank you! Daniel.slee1972@gmail.com www.danslee.wordpress.com www.comms2point0.co.uk Twitter: @danslee