What Social Media Networks Does Your Company Live On?
The more platforms you’re on, the better It’s hard to measure It’s a soft metric It doesn’t spur sales It’s a fad It’s free It’s easy Only “young people” use Twitter/only “mature people” use LinkedIn
What Do You Want Your Social Media To Do? Increase Awareness? Direct Sales? Bring in Leads? Drive Traffic? Engage your Customers “Humanize Your Business” All of the Above Use Your Competitors as Benchmarks
Facebook says 10 million people had 20 million interactions during the U.S.-Portugal match. According to Twitter Data, there were 8 million tweets about the match while it was happening. According to Twitter Data The tournament's first week, June 12 to 18, spurred 459 million posts, likes and comments on Facebook, according to the company.
Content = Creativity What is your company’s “thing?” Can you be useful and relevant? Can you post pictures/videos? Can you post your culture? Can you leverage other materials (blogs, articles, pictures)?
“Publish or Perish” vs. “You Have to Be In It to Win It” It all goes back to engagement – make your social media part of your customers’ life
Plan ahead – use a content schedule that ebbs and flows around your businesses life-cycle Set Google Alerts Sign up for industry newsletters Use a third party like HootSuite or SproutSocial to do “all” your social media at once
Set goals Surveys before and after Don’t just depend on “easy” metrics (likes, followers) Create ways to track back to your website use Bitly Use ‘front desk’ analytics Read your Google Analytics
Be present The phonebook – that’s one-and-done Visit your social media often If you hire someone to help – still visit Listen to conversations Often comments/conversations are like mini-focus groups leading you in the right direction See what’s trending in your industry on social media If something not working, change it up! Try new things!
Your Customers Are Going To Be There, Are you ? Steps to Take: 1) Think Differently about Social Media marketing 2) Set Goals 3) Determine Who Your Target is 4) Find out where they live (socially) 5) Create Strategic Content 6)Automate and Integrate 7)Measure, Monitor and Adapt
THANK YOU Marla Cukor Manager, Public Relations Mcukor@cmasolutions.com