Presentation on theme: "LINKEDIN AND SOCIAL MEDIA STRATEGY FOR TREASURY Craig Fisher Head of Strategy, fisher VISTA CEO TalentNet, LLC Twitter Instagram."— Presentation transcript:
LINKEDIN AND SOCIAL MEDIA STRATEGY FOR TREASURY Craig Fisher Head of Strategy, fisher VISTA CEO TalentNet, LLC firstname.lastname@example.org Twitter Instagram @Fishdogs 214.394.0909
2 PROSPECTING REVERSED HOW TO GET FOUND AND LOOK LEGIT WHEN THEY CHECK YOU OUT Talent and prospect attraction should be attractive Dont be a job spammer or sales spammer Do share great content and tell a good story online
3 SHARING CONTENT= MORE ENGAGEMENT According to Facebook, photos and videos posted to Facebook create anywhere from 100%–180% more engagement than the average post. Facebook now demotes edgerank for Page Status Updates with no visuals attached
7 BE A GREAT RESOURCE! Professional Career Tips Financial News Business News Items Industry Information Social Media Personal Lifestyle Vacations Family Hobbies Humor Company Product Support Culture BE CREDIBLE AND HELPFUL!
8 PROFESSIONAL RELATIONSHIPS BEGIN WITH A FOCUSED PROFESSIONAL What is your goal? Who is your target audience? What message do you need them to hear? THINK OF YOUR LINKEDIN PROFILE AS A MARKETING DOCUMENT TO ATTRACT YOUR TARGET AUDIENCE
9 of traffic from Google organic search results go to the first item listed. BE FOUND! SEO for your own name SEO for your search terms Make sure you have a good profile pic! If you are going to share content you should look legit when your audience checks you out
18 78% of CMOs think that custom content is the future of marketing 50% Nearly 50% of companies now have content marketing strategies 3/5 Of the largest U.S. recruiting teams share 3 rd party content on their Linkedin company page
24 Simplewash helps you clean up your Facebook profile.
25 Build your network Manage your lists Share content 5:1 Ratio
26 Statigram works with your Instagram account to help you grow a social-rich media strategy, effectively interact with your community and measure your efforts with metrics. Follow me and see how I do it at instagram.com/fishdogs.instagram.com/fishdogs Instagram @fishdogs
29 VineVine (Apple app) - 'Create short, beautiful, looping videos. RESIZE.IT-RESIZE.IT- A site to easily resize all of your images quickly. VISUAL.LY-VISUAL.LY- Beautiful infographics. They even have a CORGI ONE!CORGI ONE PIKTOCHART-PIKTOCHART- A way for you to create your own infographics. Time to put down that stock photo. EASEL.LY-EASEL.LY- Not just a way for you to create infographics, but a way to share too. TABLEAUTABLEAU- Numbers look at tad boring all alone, time to visualize some of that data. WORDLE-WORDLE- Tool to generate sweet word clouds. ISSUUISSUU- Create online magazines. If This Then ThatIf This Then That - 'IFTTT is a service that lets you create powerful connections with one simple statement, if this then that.' < One of Craig's all-time favorite tools CrowdboosterCrowdbooster - 'Crowdbooster offers social media analytics with suggestions and tools to help you improve your online presence.' SocialBroSocialBro - 'With SocialBro you can manage and analyze your Twitter Community. Twitter FeedTwitter Feed - 'Offers to tweet the last posts published in a blog via the RSS feed.' Buffer Buffer -'Easily add great articles, pictures and videos to your Buffer and we automatically share them for you through the day.' StatigramStatigram - 'Instagram client online: Great web viewer, social analytics, tools for contests & brand community management.'
THANK YOU! (YOU ROCK) Digital Strategy, Linkedin Training, Social Media and Cool Tools for Humans in Sales and Recruiting CRAIG FISHER STRATEGIST SPEAKER TRAINER email@example.com Twitter @Fishdogs 214.394.0909