Numbers of people 800+ million active users 50% of users log on to Facebook at least once each day More than 29 million active UK users (10% aged 50+) Average user creates 90 pieces of content each month 1 1
It’s the norm 57% of over-16s in the UK are using the Internet for social networking, up from 43% in 2010 18% of those over 65 use social networks 31% of UK adults have sold something online –Office of National Statistics, September 2011
48 hours of video is uploaded to YouTube every minute 2 billion video views each day More than 5 billion photos 200+ million users 100 million users 10 million users 10 million user IDs
Encourage promotion You don’t even need a Facebook presence Add the ‘like’ button to your web pages More than 250 million people engage with Facebook on external websites every month www.facebook.com/facebook-widgets/
Free agent fundraisers Expect more of us! We’ve got the tools and we know how to use them! Find your free agent fundraisers, inspire them, support them: search social media regularly make photos, images, text available for them to share Expect them to be ahead of you Don’t expect to keep them as committed donors
Write for retweeting Want others to retweet your message? Since retweets insert the sender’s Twitter name at the beginning, don’t use all 140 characters How much space? 20 characters? Photo: gingiber on Flickr.com www.flickr.com/photos/gingiber/3545841427/ www.flickr.com/photos/gingiber/3545841427/
5. So, what should you do? Be clear what your objectives are Get the basics of your website and email communications right (Re)build for mobile Use third-party online fundraising services Explore social networking sites (search for your charity) and tools e.g. RSS, blogs. Build community – encourage users to add their content on your site (or your areas on other sites)
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