1. Technology and Social Media Enhance Your CERT Program

2. Agenda Building Your Social Media Program Building Your Social Media Program Communicating During and After Disasters Communicating During and After Disasters Basic Social Media Tips Basic Social Media Tips Incorporating Other Technologies Incorporating Other Technologies #CalCERT @MaryJoFly

3. 140 Conference NW Welcome Remarks Thanks to CRESA911 for use of this clip Craig Fugate, FEMA Administrator

4. 4 Photo Credit: Douglas Wray http://bit.ly/SMdonut Photo Credit: Douglas Wray http://bit.ly/SMdonut

5. Preparedness ResponseRecovery Mitigation

6. Building Your Team

7. Use social media to let family and friends know that you are safe.

8. What will be your online identity and who is your audience?

9. Weve been using volunteers to relay information for years

10. The labor required is extensive so create a Virtual Operations Support Team

11. Preparedness Engage Your Community

12. Promote your activities and training

13. Messages that help your audience prepare for disasters

14. Public safety messages during an incident

15. Response Alert and Situation Status

16. Social Media Missions: Amplify

17. Social Media Missions: Filter & Monitor

18. Social Media Missions: Crowdsource

19. Social Media Missions: Archive

20. Recovery Community Grieving and Organizing

21. Recovery Groups begin to gather on facebook and other sites to grieve and share

22. The reach is further than your audience – its their audience too

23. CERT Miss Manners Social Media Etiquette

24. Facebook Allow volunteers to tag themselves in pictures and promptly remove pictures if requested Promote 50% of the time, engage and talk back 50% of the time Use Pages, not a personal account to represent your agency

25. Twitter Use an Avatar = No Eggs Listen before you tweet. You wouldnt shout at a cocktail party. Use #Hashtags appropriately

26. Other Technologies

27. QR Codes Best practice: add a shortened web address or describe the link Best practice: add a shortened web address or describe the link Favorite uses Favorite uses QR Code Time clock QR Code Time clock QR Code Videos on CERT Class Fliers QR Code Videos on CERT Class Fliers ID Badge Verification ID Badge Verification

28. Video Storytelling Keep videos under 2:00 min but ideally under 0:30 seconds Keep videos under 2:00 min but ideally under 0:30 seconds Keep your message simple Keep your message simple Ensure you have adequate approvals from your agency Ensure you have adequate approvals from your agency

29. Applications Alert and Warning Performance, Tracking and Note Taking Walkie-Talkie Comms Social Networking Assistive Devices

30. Blogs Can serve as a mobile friendly website as most blogs will scale page size based on device Can be used to link text, pictures and video for QR Code Scavenger Hunt Games Keep volunteers up to date with regular articles

31. Resources Social Media Getting Started: http://www.sm4em.org/getting- started/ http://www.sm4em.org/getting- started/http://www.sm4em.org/getting- started/ Twitter Etiquette: http://12most.com/2012/11/27/basic-twitter- etiquette-tips/ http://12most.com/2012/11/27/basic-twitter- etiquette-tips/http://12most.com/2012/11/27/basic-twitter- etiquette-tips/ Twitter Manners: http://www.sm4em.org/2012/08/twitter- manners/ http://www.sm4em.org/2012/08/twitter- manners/http://www.sm4em.org/2012/08/twitter- manners/ QR Code Generator: http://www.unitaglive.com/ http://www.unitaglive.com/ Virtual Operations Support Group: http://vosg.us/ http://vosg.us/ FEMA IS-42 Training: http://training.fema.gov/EMIWeb/IS/is42.asp http://training.fema.gov/EMIWeb/IS/is42.asp

32. Summary Listen first, then engage when building your social media program Identify your audience and content plan Explore more by following #SMEM and #SMEMChat

33. Contact Mary Jo Flynn Emergency Management Assistant Director Anaheim Fire & Rescue Department (714) 765-3804 maryjflynn@anaheim.net @MaryJoFly @AnaheimCERT http://www.slideshare.net/mjflynn001