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ThyssenKrupp Elevator 蒂森克虏伯电梯 ThyssenKrupp Proposal for ZS Factory Customer Reception Marketing, China Manufacturing May 11, 2010.

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Presentation on theme: "ThyssenKrupp Elevator 蒂森克虏伯电梯 ThyssenKrupp Proposal for ZS Factory Customer Reception Marketing, China Manufacturing May 11, 2010."— Presentation transcript:

1 ThyssenKrupp Elevator 蒂森克虏伯电梯 ThyssenKrupp Proposal for ZS Factory Customer Reception Marketing, China Manufacturing May 11, 2010

2 ThyssenKrupp Elevator 蒂森克虏伯电梯 ThyssenKrupp Contents Procedures Objective Reference InformationContacts

3 ThyssenKrupp Elevator 蒂森克虏伯电梯 ThyssenKrupp Easy learning for the new sales from TKE China Field and new Marketing Coordinator To satisfy our customers during the reception by an executive and professional workflow Objective & Importance

4 ThyssenKrupp Elevator 蒂森克虏伯电梯 ThyssenKrupp Logistics Factory Visit Problem Solving 3 days before (proposed)- Reception application 2 days before - Confirm the arrangement and budget 1 day before - Logistics (Pick-up and accommodation) 3 days before (proposed)- Reception application 2 days before - Confirm the arrangement and budget 1 day before - Logistics (Pick-up and accommodation) 1 day after - Build up the reception record - Submit the feedback to sales Biweekly - Cost allocation and analysis for improvement 1 day after - Build up the reception record - Submit the feedback to sales Biweekly - Cost allocation and analysis for improvement Pick-up Warm welcome Accompany the customers Write down the concerns from customers Pick-up Warm welcome Accompany the customers Write down the concerns from customers Procedure Overview

5 ThyssenKrupp Elevator 蒂森克虏伯电梯 ThyssenKrupp Procedure…To be done by branch sales Submit the Application Check and Confirm Clarify the requirement and fill in the application form Submit to Marketing Dept. 3 days ahead of due date (proposed) Check and confirm the arrangement and budget Confirm by sales and GM Accompany the tour Accompany with customers for the visiting Cost Allocation Pay the cost based on the invoices through finance dept. between factory and RC (weekly) Notes: Sales need to confirm with customers what they need to learn from factory tour, such as if lead time and technology communication are required. And for the communication regarding service and price, we will leave it to Sales.

6 ThyssenKrupp Elevator 蒂森克虏伯电梯 ThyssenKrupp Procedure…To be done by Marketing Coordinator (ZS) Receive the Application Make Arrangement Make preparation cost calculation (if happened) Forward the estimated cost to sales for confirmation Receive the confirmation from sales Logistics arrangement (meeting room, technical support etc.) Accompany the tour Accompany with customers for the visiting Set up the reception record for filing Submit the customers’ concerns to sales after the reception Cost Allocation Confirm the cost based on the invoices with sales (weekly)

7 ThyssenKrupp Elevator 蒂森克虏伯电梯 ThyssenKrupp Note: Adjustment is needed according to customers’ visiting record(times)/ purpose / reception standard Visiting Record PurposeRoutineRemark 1. First time to come 2. not know well about TKE Make an on- the-spot investigation 1.Entrance  Lobby  Showroom (meeting room included)  Workshop  Lobby  Exit 2. Entrance  Lobby  the 4 th or 2 nd meeting room  Workshop  showroom  Lobby  Exit  Out-sourced W/H (optional ) PPT introduction included Technical support Management Level accompany if necessary Examine goods / Choose the Car finishes PPT introduction included Spend more time in W/H / showroom Accompanied by colleague from CM Procedure…Factory Visiting Route

8 ThyssenKrupp Elevator 蒂森克虏伯电梯 ThyssenKrupp Visiting RecordPurposeRoutineRemark 1.Not first time to come 2. Know well about TKE Choose the components Entrance  Lobby  Showroom  Workshop  Lobby  Exit PPT introduction may excluded Spend more time in showroom Examine goods Entrance  Lobby  Showroom  Workshop(optional)  Lobby  exit  Out-sources W/H PPT introduction may excluded Spend more time in W/H Accompanied by colleague from CM Procedure…Factory Visiting Route Note: Adjustment is needed according to customers’ visiting record(times)/ purpose / reception standard

9 ThyssenKrupp Elevator 蒂森克虏伯电梯 ThyssenKrupp Entrance Showroom Workshop Lobby The deriver helps the security guard to give out the visiting cards. Marketing coordinator gives welcome as the customer arrive Kindly remind the customers of no photos and safety instructions Visit the showroom Kindly remind the customers of no photos and safety instructions Visit the workshop Introduce the remote monitoring system See off Lobby Procedure…Factory Visiting Route

10 ThyssenKrupp Elevator 蒂森克虏伯电梯 ThyssenKrupp 1. Entrance 4. Workshop 5. Electric Workshop (optional) 2.Lobby 3.Showroom Procedure…Factory Visiting Route 1

11 ThyssenKrupp Elevator 蒂森克虏伯电梯 ThyssenKrupp 6.Workshop 9. Remote monitor system 7. Lobby 8. Elevator 10. See off Procedure…Factory Visiting Route 1

12 ThyssenKrupp Elevator 蒂森克虏伯电梯 ThyssenKrupp Entrance The deriver helps the security guard to give out the visiting cards Marketing coordinator gives welcome as the customer arrive Workshop Routine Lobby Kindly remind the customers of no photos and safety instructions Visit the workshop Kindly remind the customers of no photos Show the according to the set routine See off Lobby 4 th /2 nd meeting room 4 th /2 nd meeting room Give PPT introduction Introduce the remote monitoring system Procedure…Factory Visiting Route 2

13 ThyssenKrupp Elevator 蒂森克虏伯电梯 ThyssenKrupp 1. Entrance 3. the 4 th floor meeting room 4. Workshop (optional) 2.Lobby Procedure…Factory Visiting Route 2

14 ThyssenKrupp Elevator 蒂森克虏伯电梯 ThyssenKrupp 4.Workshop (optional) 5..Electric workshop 8. Workshop9. Showroom 10. See off Procedure…Factory Visiting Route 2

15 ThyssenKrupp Elevator 蒂森克虏伯电梯 ThyssenKrupp Reference Information Customer Reception Form 1 Corporate Hotel in ZS 2 Vehicle Management 3 Jobsite Visit 4 Notes: 1.ZS factory will only make the advancement payment on vehicle rent fee and entertainment. Other expenses have to be borne by sales or customers. 2. Marketing Coordinator reserves the rights to propose other cars to sales if the car is not available. 3. Jobsite visit in SZ/GZ/ZS/Zhuhai can be provided to customers. But it must be confirmed with RC Service in advance.

16 ThyssenKrupp Elevator 蒂森克虏伯电梯 ThyssenKrupp Contacts Ms. Echo Ye Tel: Mobile: Skype: tkecfechoye Ms. Josie Hai Tel: Mobile: Skype: tkecfjosiehai Ms. Lulu Ye Ms. Lulu Ye – responsible for the logistics arrangement Tel: Mobile:

17 ThyssenKrupp Elevator 蒂森克虏伯电梯 ThyssenKrupp Thanks for your attention


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