Presentation on theme: "Regional Wi-Fi Project For regional, rural and remote towns and communities (Initial focus on towns of Winton, Longreach, Ilfracombe, Barcaldine, Isisford,"— Presentation transcript:
Regional Wi-Fi Project For regional, rural and remote towns and communities (Initial focus on towns of Winton, Longreach, Ilfracombe, Barcaldine, Isisford, Aramac, Blackall, Tambo, Jericho, and Alpha- all in central-west Queensland )
Wi-Fi...what is it? Localised provision of wireless service for connection to the internet – Utilises ADSL + connection to existing copper network (fibre where available) – Each unit requires an antenna, decoder box and a connection to ADSL-antenna can be indoors or outside – Quality of connection is affected by distance, power of antenna and ‘box’, objects (eg trees, buildings) in coverage area, and the number of users at any one time Some WI-Fi services offer free connection to a ‘throttled’ service (500kbs) with the opportunity to purchase ‘un-throttled’ access (similar to ADSL)
Project Objectives Key aspects of the project: – Public access to connect to the internet -tourists, travellers, workers, locals – Wi-Fi hotspots are predominantly set up to service ‘in-house’ guests, regulated by passwords, and not generally available to the public – Promote local businesses and products Customers are ‘in-town’ when they read the advertisements – Promote local attractions and events What is on today, tomorrow and next week in the town – Be revenue-friendly Revenue from advertising and ‘air-time’ to sustain business model (ie coordinator, general awareness raising and advertising, $$ for repairs/replacement etc)
What is important? Infrastructure/installation priorities – Installed in towns not on the NBN Co ‘long-term fibre footprint’ map ‘Whole-of-town’ coverage if possible-include Ilfracombe, Isisford, Aramac, Tambo, Jericho, Alpha – Installed in main street (of all towns) as ‘hot-spots’ Key coverage area to promote local facilities/business – Installed at key tourist attractions where possible Blackall Wool Scour for example – Utilising existing ADSL + connection through copper network (fibre where available) Each unit requires an antenna, decoder box and a connection to ADSL...‘off-the-shelf’ product with 24/7 technical backup
Prepaid Internet Access Provision of prepaid facility- – To connect to the internet with a variety of prepaid plans Eg Unlimited 1 hour/2 hours/6 hours, 300mb and 24 hours (whichever comes first), 1gb and 30 days (whichever comes first) etc All credit is prepaid and has an expiry date/usage amount – Portability-credit is transferable to other Wi-Fi‘d towns in this project Able to be used wherever the Wi-Fi project is installed-hence looking for a regional and tourism-route roll-out
Consistent branding and management Common ‘splash’ page – Familiarity and ease of use – Create an expectation of what is available in each town, and a constant and reliable source of information Able to ‘tab’ the splash page to include more information that needs to be available Managed on the ‘cloud’- full control over input, maintenance and design capacities
Advantages for businesses Captive marketing – Specials from only local businesses, available on the Wi-Fi for that town – Nothing to print-just bring the device (eg iPhone) to the business for redemption of the ‘special’ – Can see what their advertising dollar is bringing in (ie tracking codes from customers) – No competition from external businesses (have to be operating in the town to advertise)
Other Benefits Engagement in the digital economy – Minimal training/skilling required – Ease of use with support from coordinator, economic and business development agencies ’Low-tech’ approach and ‘plug-n-play’ hardware that is available off-the-shelf Initial Phase: Trial in at least one town in central-west Queensland; preferably two towns of differing size.
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