1. Grow your business with your head in the cloud

2. What is Cloud Computing ? Internet-based computing, whereby shared resources, software and information are provided to computers and other devices on-demand, like a public utility.

3. What is Cloud Computing ? Concept not new… Application Service Provision from late 1990s Typically single instance for each customer License paid upfront for each service Application support burden still rests with customer Plus…. Software was not generally web-enabled Network delivery speeds were slower Provisioning systems were not well developed Contract periods were restrictive 1990

4. Full alignment between enabling factors – hardware, software, communications and service support 2010 Software as a Service (SaaS) SaaS concept works… Same software version – lower support costs Scale economies via multi-tenant platforms Provider responsible for all support software/hardware Pay as you grow for both provider and customer Plus… Broadband speeds now match on-premises model Applications now developed specifically for the Web Flexible contracts including per user per month Provisioning systems are now robust and proven

6. Big business computing from any location Customer Benefits Reduced up-front capital expenditure No support, management, back-up or upgrades Costs increase/decrease with economic cycle Transparency and predictability Data stored in secure data centre Services rapidly deployed and updated Energy-efficient environment supports Green IT

7. Security Compliance Auditability Cost Control Quality of Service IT Challenges Command & Control System

8. IT Challenges eircoms Management Portal Provisioning, billing, usage and user admin. Consistent performance, security and access Policy compliance applied across all users Consistent, visible and verifiable formats Integrates with existing processes/infrastructure

9. Changing the rules BEFORE… IT control Infrastructure and security Patches and upgrades Specialist skills BEFORE… IT control Infrastructure and security Patches and upgrades Specialist skills AFTER… Flexible access Simple to install Automatic upgrades No capital expenditure Sales budget AFTER… Flexible access Simple to install Automatic upgrades No capital expenditure Sales budget www.eircomonlinesoftware.ie

10. SaaS in action

11. 942,000 spent per hour by Irish online shoppers

12. A shop, not a book Integrated back-end systems Open globally 24hrs a day Reduce direct sales costs The web is key for us. By continuing to make our products available online,we can tap into demand and expand globally. Emer Purcell, Founder In 1989 - 300 hampers per year In 2009 - more than 30,000 hampers globally Reaching new markets www.hampersandco.ie APP

13. Online 9.2% Newspaper TV Magazin e 18.7% 10.1% 14.8% 18.1% Mobile

14. Personalise your email marketing Get into Social Networking Use Search Engine Optimisation If I have a special offer or interesting fact, I Twitter it or Facebook it. I am hitting 800 people directly, and integrate the technology into our website. Darren Grant, Founder www.organicsupermarket.ie Targeting new customers APP

15. 69% of Irish businesses use Twitter

16. Manage contact frequency Use database knowledge to personalise messages Capture profile and engagement data Retaining and growing share APP

17. Increasing retention by 5% can increase profits by 95%

18. Applications delivered to your mobile Meetings, documents, customer database Responding to customers Contacts, calendar and email APP

19. 70% of a companys information is held in an email inbox

20. Antivirus software Online back up and recovery Secure off-site hosting Securing customer data Having all our systems running in two separate locations means we have continuous operations and no downtime Robert Shaw, CTO Secure, scalable hosting solution which facilitated the companys rapid growth www.zapatechnology.com Remote online access APP

21. What is Cloud Computing? Software securely hosted Delivered via an internet connection Charged per user basis

22. Thank You 085-174-3899 mdavidson@eircom.ie