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Department of Employment, Economic Development and Innovation NBN and the Digital Economy Tablelands Combined Chambers Forum Tuesday 17th April 2012 Wally.

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Presentation on theme: "Department of Employment, Economic Development and Innovation NBN and the Digital Economy Tablelands Combined Chambers Forum Tuesday 17th April 2012 Wally."— Presentation transcript:

1 Department of Employment, Economic Development and Innovation NBN and the Digital Economy Tablelands Combined Chambers Forum Tuesday 17th April 2012 Wally Donaldson Broadband Development Digital Economy and Creative Industries Dept of Science, Information Technology, Innovation and the Arts

2 2 © The State of Queensland, Department of Employment, Economic Development and Innovation, % Fibre + 4% Wireless + 3% Satellite 2 By 2020 Indicative map

3 3 © The State of Queensland, Department of Employment, Economic Development and Innovation, 2010 State-wide NBN roll out in Queensland

4 4 © The State of Queensland, Department of Employment, Economic Development and Innovation, 2010 NBN Technology on the Tablelands Tablelands Fibre footprint – Atherton, Herberton, Kairi, Kuranda, Malanda, Mareeba, Ravenshoe, Tinaroo, Tolga and Yungaburra Tablelands Fixed Wireless –Dimbulah, Millaa Millaa and ??? Satellite –Remainder

5 5 © The State of Queensland, Department of Employment, Economic Development and Innovation, 2010 Network Design & Physical Infrastructure Representation

6 6 © The State of Queensland, Department of Employment, Economic Development and Innovation, 2010 ‘Aggregation Node’ Point of Interconnect (Source: NBN Co) 3

7 7 © The State of Queensland, Department of Employment, Economic Development and Innovation, 2010

8 8

9 9 Rollout Schedule Optic Fibre – Mareeba, Kuranda 2015 Fixed Wireless –Ericsson has been awarded a 10 year design, build and operate the fixed wireless network –Fixed Wireless network expected to be completed by 2015 Satellite –Interim Satellite Service available 1 st July 2011 –Long Term Satellite Service Contract to build NBN Co satellites has be signed with launch expected in 2015

10 10 © The State of Queensland, Department of Employment, Economic Development and Innovation, 2010 Digital Economy The global network of economic and social activities that are enabled by information and communications technologies, such as the internet, mobile technologies and sensor networks. Source: Australia’s Digital Economy: Future Directions Strategy 2009.

11 11 © The State of Queensland, Department of Employment, Economic Development and Innovation, 2010 Exponential times ,000 internet devices ,000,000 internet devices ,000,000,000 internet devices ,000,000,000,000 internet devices –2 billion internet users –255 million websites –175 million twitter users –200,000 text messages per sec –35 hours of video uploaded to YouTube every minute

12 12 © The State of Queensland, Department of Employment, Economic Development and Innovation, 2010 Reach of Social Media and Apps 50 Million Users –Radio38 years –TV 13 years –Internet4 years –iPod 3 years Facebook added 100 million users < 9 months iPhone applications hit 1 billion in 9 months

13 13 © The State of Queensland, Department of Employment, Economic Development and Innovation, 2010 Marketing How many trust advertising? 14% Trust what their peers say?78% Where are peers saying it? On Social Networks

14 14 © The State of Queensland, Department of Employment, Economic Development and Innovation, 2010 Social Media

15 15 © The State of Queensland, Department of Employment, Economic Development and Innovation, 2010 Local Examples Big 4 Atherton Woodlands Tourist Park –Facebook –Trip Advisor, Reviews –YouTube –Online bookings Atherton Mower and Chainsaw –SMS for service –Online shopping cart –YouTube

16 16 © The State of Queensland, Department of Employment, Economic Development and Innovation, 2010 State Government Initiatives Business website Webinar program Social media Cloud Computing LinkedIn Digital Economy Toolkit Australian Information Industries Association Video Case Study “ A day in the life of a Family” Digital Business Planning Tool Digital Economy training and skills development “Search engine optimisation for Businesses” “Social Media for Businesses” “Managing online reputation”

17 17 © The State of Queensland, Department of Employment, Economic Development and Innovation, 2010 Key Messages The Digital Future is here NOW Business and Industry Consider what your business/industry might look like in a Digital Future Review “Business Models” Local Government, Regional Development, Business and Community Organisations. Consider “Regional Digital Economy Strategy” Strong Regional Leadership is necessary.


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