Presentation on theme: "Turkcell Ramadan Special Partnership Objective: To advertise Turkcell’s NAR package and their 21.00-06.00 additional conversation tariff that lasted through."— Presentation transcript:
Turkcell Ramadan Special Partnership Objective: To advertise Turkcell’s NAR package and their 21.00-06.00 additional conversation tariff that lasted through Ramadan. Target Audience: In addition to the people who use Hazır Kart, the target audience comprised of everyone who leave their houses after “iftar” and feel the need to talk until or during “sahur”.
Turkcell Ramadan Special Partnership Solutions: A special channel on MSN was designed and was live during the whole month of Ramadan. The channel included a range of Microsoft Advertising solutions: page skin, side tabs, other rich media, display advertising... Click here for a demo. Click here for a demo. A Ramadan version of the popular game Fruit Ninja was created by our creative partner Arno Brasco. Click here for a demo. It included visual elements of Turkcell’s campaign: the player got extra points for slicing pomegranates – the fruit used in Turkcell’s campaign. The game was placed both on the Ramadan channel and the Game channel of MSN. The audience was directed to the game through MSN, Messenger, Hotmail and the «food recipes» section of the MSN Woman channel. The game is still live with a new concept. Click here to see it. Click here for a demo.here Rich media and display advertising were used across the network on different MSN channels and WL products. (Click here to see the MSN Side Tab)here
Turkcell Ramadan Special Partnership «With the implementation of the ‘Ramazan’a Nar Bereketi’ project that communicated our campaign message on a one-to-one basis and corresponded perfectly to our aim and product, we reached a high number of users in a short time.» Bora Başman, Turkcell MSN Special Channel – 23 days Total Page View3,401,360 Total Unique Users346,320 Total Time Spent128,157 min Specially designed game: 26,100 impressions in 12 days The game was a perfect creation for this partnership, including common elements between Turkcell’s campaign and Ramadan. It was loved by the target audience and continues to be online even after Ramadan. Total Impressions26,100 Total Unique Users20,470 Total Time Spent1,721 min Avg. Time Spent3.48 min