9 The Last Ad Standard –Last Ad Clicked –Last Ad Viewed The Reality Campaigns reach consumers multiple times, across multiple channels, over extended periods of time $ $ $ $ $ Search Google Banner Yahoo Rich Media & Sponsorship MSN Banner CNet Banner Sky Sports $ Crediting ROI to Ads
10 94% Percent of engagement touchpoints ignored by the Last Ad Standard.
11 22 % Percent increase of conversion rates of sponsored search clickers exposed to display ads.
12 All Sponsored Search Clicks 59.6% Branded Keywords 48.3% Repeat Clicks 71% Navigational Search How Much of Sponsored Search is Navigational?
The Long Road to Conversion 60 90 30 21 14 7 2 1 16.7 18.5 13.8 12.3 10.7 8.4 5.5 2.2 Cumulative Frequency
19 56% Lift Versus Search Only What Was the Impact of Display on Alltels Search Clickers?
20 Search -60% Display +33% How did EMap Affect Credit Across the Top Publishers?
21 % Engagement (Share of Voice) Last Ad Conversion Credit E-MAP Conversion Credit How Was Engagement to Alltels Converters Credited?
1.Track consumer entire experience across channels Third party ad-serve all channels Purchase Funnel Analysis 2.Quantify and optimize the value beyond the last ad Search/Display Synergy Analysis Engagement Mapping Reporting 3.Lengthen conversion windows to leverage more consumer history Action Tag Settings How Can We Make Our World Round?
23 Gracias… ¿Preguntas? Para mas información: atlassolutions.com/emap firstname.lastname@example.org