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This lesson we will be learning about 3.2 – Design and Research Development What businesses can you think of that aim to be the best in terms of research.

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Presentation on theme: "This lesson we will be learning about 3.2 – Design and Research Development What businesses can you think of that aim to be the best in terms of research."— Presentation transcript:

1 This lesson we will be learning about 3.2 – Design and Research Development What businesses can you think of that aim to be the best in terms of research and development?

2 NO IDEA I NEED HELP NEVER HEARD OF IT OK I CAN DO THIS WITH SUPPORT SOME GUIDANCE NEEDED NEARLY AT MY TARGET GOT IT! VERY CONFIDENT WILL HIT MY TARGET GRADE EXCEED TARGET Success Criteria < C Define and describe the key terms, and importance in terms of the design mix C > Application to a scenario, assessing how this can be used and describing the advantages and disadvantages. B > Analysis - making recommendations and offering solutions. A >QOWC and SPAG LEARNING OBJECTIVES Explore Research and development of products

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4 Quick Questions How are products differentiated in the market place? What elements do you think are important in terms of design?

5 Design MIX The design mix is made up of three variables; function, cost of production and appearance. Function – How well the products work. What does it do? Its functionality? Is it strong? Good design? Cost – A product which is designed and sold cheaper than competitors will have the advantage. Appearance – Stylish, elegant, beautiful. Bright, bold and modern.

6 Product Differentiation

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8 How would we appeal to another market? Present your ideas to the class

9 worksheet

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11 Test yourself

12 Test yourself C A D


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