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This lesson we will be learning about Building a Successful Marketing Mix What is the marketing mix?

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1 This lesson we will be learning about Building a Successful Marketing Mix What is the marketing mix?

2 NO IDEA I NEED HELP NEVER HEARD OF IT OK I CAN DO THIS WITH SUPPORT SOME GUIDANCE NEEDED NEARLY AT MY TARGET GOT IT! VERY CONFIDENT WILL HIT MY TARGET GRADE EXCEED TARGET Success Criteria < C Define and describe the key terms, and importance in terms of the 4 P’s C > Application to a scenario, assessing how this can be used and describing the advantages and disadvantages. B > Analysis - making recommendations and offering solutions. A >QOWC and SPAG LEARNING OBJECTIVES Explore the Marketing Mix

3 Videos What is Brand Strategy E4Nw (2 ½ minutes) E4Nw ing-the-branding-right/11370.html minutes) BBC Getting the Brand right ing-the-branding-right/11370.html Didn’t cover last week

4 Branding and Purchases – Company's with a strong brand are more likely to have an when it comes to product trial. are more likely to buy products with a s brand name e.g. A made from Sony or JCV This applies to clothes, cars and chocolates too. – Customers tend to be to strong brands and are more likely to make __________purchases. is carried out by businesses between how the brain works and purchasing decisions. They want to create ________thoughts and with a brand. This is called. HOMEWORK

5 Branding and Purchases Product Trial – Company's with a strong brand are more likely to have an advantage when it comes to product trial. Customers are more likely to buy products with a strong brand name e.g. A television made from Sony or JCV This applies to clothes, cars and chocolates too. Repeat Purchase – Customers tend to be loyal to strong brands and are more likely to make repeat purchases. Research is carried out by businesses between how the brain works and purchasing decisions. They want to create positive thoughts and emotions with a brand. This is called neuromarketing. ANSWERS

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7 Heinz READ: Two sided hand-out TASK: Summarise Heinz’s Marketing Mix Product – Price – Promotion – Place – Using your own knowledge 20 minutes

8 ips/marketing/8580.html Marketing Duration: 02:45 How a major self-storage company used marketing to establish itself. The 'Big Yellow Self-Storage Company' has taken advantage of a relatively new market opportunity. We see their marketing strategy, from leaflets and posters to a full TV advertising campaign.

9 Adverting in Life Cycle Self Storage: What stage is this advertising carried out?

10 Adverting in Life Cycle Self Storage: What stage is this advertising carried out? Early Growth TASK: Work in pairs to come up with 2 examples of advertising for a business in the maturity phase of its life cycle, and 2 examples of advertising used to promote brand new products at their launch.


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