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This lesson we will learning about... SMART Objectives Setting Targets www.njhunter.co.uk.

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Presentation on theme: "This lesson we will learning about... SMART Objectives Setting Targets www.njhunter.co.uk."— Presentation transcript:

1 This lesson we will learning about... SMART Objectives Setting Targets

2 NO IDEA I NEED HELP NEVER HEARD OF IT OK I CAN DO THIS WITH SUPPORT SOME GUIDANCE NEEDED NEARLY AT MY TARGET GOT IT! VERY CONFIDENT WILL HIT MY TARGET GRADE EXCEED TARGET Success Criteria < C (All) Describe the target market for Zumba Fitness and its products using, age, socio- economic, lifestyle, physiological C > Most) Analyse this market looking at data (research) to support statements B > (Some) Will have an in-depth appreciation of the target market. A >Recommendations LEARNING OBJECTIVES Explore Zumba’s Customer Profile / Characteristics.

3 AO1 - Explains the main objectives of the promotion campaign, the range of promotional activities available to the business and the characteristics of the targeted customers.

4 ‘A goal to be attained’ Objective An organisation's precise intentions, that outline the measurement of their success for a given time period. Business Aim

5 Improve customer awareness and knowledge of product

6 Improving the image of a business

7 Generating or increasing sales

8 Improving customer loyalty to a product or business

9 Altering perceptions of a product

10 Objectives for promotional activities

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17 Task 6 Discuss all 5 – and describe their meaning with examples. Looking at the DATA you have collected both Primary and Secondary you need to chose 2 Objectives (Minimum) Transfer these to your overview. **Make sure this is JUSTIFIED and detailed.


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