1. This lesson we will learning about... SMART Objectives Setting Targets www.njhunter.co.uk

2. NO IDEA I NEED HELP NEVER HEARD OF IT OK I CAN DO THIS WITH SUPPORT SOME GUIDANCE NEEDED NEARLY AT MY TARGET GOT IT! VERY CONFIDENT WILL HIT MY TARGET GRADE EXCEED TARGET Success Criteria < C (All) Describe the target market for Zumba Fitness and its products using, age, socio- economic, lifestyle, physiological C > Most) Analyse this market looking at data (research) to support statements B > (Some) Will have an in-depth appreciation of the target market. A >Recommendations LEARNING OBJECTIVES Explore Zumba’s Customer Profile / Characteristics.

3. www.njhunter.co.uk AO1 - Explains the main objectives of the promotion campaign, the range of promotional activities available to the business and the characteristics of the targeted customers.

4. www.njhunter.co.uk ‘A goal to be attained’ Objective An organisation's precise intentions, that outline the measurement of their success for a given time period. Business Aim

5. Improve customer awareness and knowledge of product

6. Improving the image of a business

7. Generating or increasing sales

8. Improving customer loyalty to a product or business

9. Altering perceptions of a product

10. www.njhunter.co.uk Objectives for promotional activities

17. www.njhunter.co.uk Task 6 Discuss all 5 – and describe their meaning with examples. Looking at the DATA you have collected both Primary and Secondary you need to chose 2 Objectives (Minimum) Transfer these to your overview. **Make sure this is JUSTIFIED and detailed.