Focus Who is your website for? ➡ Everyone Who should your website(s) be for? ➡ Members ➡ People who may become members ➡ Everyone else?
Websites One Site? Microsites ➡ National, State, Branch/Club ➡ Special Interest Groups ➡ Get involved/join ➡ Campaigns
Big Data Who you are Where you are Events attended Items bought Pages visited Comments made
Members Personalised Content Personalised Services ➡ Regional, Interests, Committee ➡ Financial Status, Events, Training ➡ Receipts, Correspondence, Information ➡ Requests for help, news
The number of smartphone searchers doubles every two months Mothers day 2012 – 50% of all online sales came from mobile devices Tablet sales growing 378% year on year Smartphone sales overtook PC sales last year (two years earlier than expected)
Mobile We know who they are! Membership Card News Update details Make bookings Access information