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Social 12/31/2013 | 1 Jessica Winters International Marketing & Social Media.

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Presentation on theme: "Social 12/31/2013 | 1 Jessica Winters International Marketing & Social Media."— Presentation transcript:

1 Social 12/31/2013 | 1 Jessica Winters International Marketing & Social Media

2 Univerity of Groningen 400 year old Research University Bachelor, Master, PhD 28,000 students 4,000 international students Over 90 degree programmes in English | 2

3 Social networks University of Groningen 3

4 Why social media? Contact Presentation Community Branding & recruitment Market research Social Listening 12/31/2013 | 4

5 12/31/2013 | 5

6 Facebook Facts 70% of the internet population uses Facebook 400 million users daily Length average FB visit: 37 minutes Average social media user is member of 2 social networks (Europe) 48% of the year olds checks FB when waking up FB growth among students worldwide: 74% 36% of FB users says something about a brand 65% students would take a pay cut if they would get social media freedom in return 12/31/2013 | 6

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11 Approx. 50 University of Groningen-related FB Pages Approx. 50 University of Groningen-related FB – 6,000 followers Approx. 30 University of Groningen - Twitter accounts 12/31/2013 | 11

12 Dos and donts 12/31/2013 | 12

13 Content – EdgeRank 12/31/2013 | 13

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15 Be honest and open Be responsive Be personal Take your fans/followers serious Dont be cooler than you are Dont censor Dont spam Dont be pushy Dont be lazy Do not try to regulate or control… 12/31/2013 | 15

16 BEST & SOME NOT TOO GREAT PRACTICES 12/31/2013 | 16

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28 Thank you and goodbye on: 12/31/2013 | 28 Questions?


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