the data in a new national survey show that the majority (67%) of American adults use at least three different types of media every week to get news and information about their local communityand 15% rely on at least six different kinds of media weekly
On Twitter the 55-64 year age bracket is the fastest growing demographic with 79% growth rate since 2012. The fastest growing demographic on Facebooks and Google+s networks are the 45 to 54 year age bracket at 46% and 56% respectively and Twitter also had 44% growth from June 2012 to March 2013!
Americans aged 18-64 who use social networks say they spend an average of 3.2 hours per day doing so When the Red Cross recently used Mobile to raise funds for Haiti (in $10 increments), almost $5 million was raised in less than 48 hours; to-date, more than $30 million has been raised – all via Mobile. While 65 percent of email is spam, less than 10 percent of SMS is.
The chart came from a report commissioned by SinglePoint titled Conversational Advertising and prepared by mobileSQUARED. The chart was based off a number of data points collected during 2009/2010 from some of the largest messaging infrastructure/service providers in both the U.S. and Europe.SinglePointmobileSQUARED
Social Media Benefits Tools HootSuite Facebook Tips Twitter Short URLs
In any given day, I might interact with a friend like this: o respond to an email about plans to get together for dinner o send an instant message to suggest a different restaurant o text her to alert her to a new dish on the menu o tag her in a Facebook status update about how I'm looking forward to dinner o call her on the way to let her know I'm running late o talk face-to-face at dinner o tag her in a tweet about how the restaurant was great even though I was stressed about having left my wallet at home o Post a photo on Instagram of what your meal looked like o Go home and find a similar recipe on Pintrest o write her a handwritten note to thank her for paying And all of this happens fairly seamlessly - to the two of us, it's just one big long conversation even though each piece of it happened using ten different communication methods - or "channels." Surround-Sound Marketing – people are getting information from multiple channels (website, email, mobile, Facebook, telephone, etc.)
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Centralized Coaching Email Strategy : Whats New in 2014? Everyone participating in September/October Email series Messages will not be sent on same day in order to prevent system overload No break in email calendar during after fall 1 engagement and 1 recruitment each month until 4 weeks before event date Divisions to provide templates and suggested calendar for final 4 weeks
Interesting… Divisions that scheduled college events through central communication had 10% more registrations per event and 28% more online revenue than those that did not schedule through central communication Emails are still editable!
First Message Send Date: 9/12 Early Bird Discount announcement Participants registering between Sept 12 and Sept 26 receive a 50% discount! Participants must use the provided code to receive discount. Discount will be available to divisions wanting to provide it earlier.
National Engagement Emails Newsletters sent to ACS Constituents on a national level National/Master Communications Calendar Found on the link Be sure to check it when sending out emails. Determine what emails you want to see
Sending Emails through Convio/Blackbaud Strategically written Its the law! Check out the CAN SPAM law for more details. Easily target specific groups – lapsed donors, $0 participants, etc. Making the ask