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© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 1 Innovators Forum Editorial Update Jess Wells, Editorial Director As of May 25, 2010
© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 2 Lifetime Metrics 10,927 visits (Add 2,400 visits to all numbers; visits prior to Google Analytics installed). Goal was 10,000 by July 31, 2010 13,061 Page Views; 10,727 unique views of content 132 blog posts 95 comments 5,016 downloads of podcasts (Innovators Small Business Insights)
© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 3 Top Content via IF In our third week of the turn in direction, current blog topics pulling well in their first week No apples-to-apples but 572 visitors since the turn vs. 808 in previous 3 weeks so traffic is down, but… 4 Reasons article picked up by MyVenturePad = 379 views on the site Blogs via associations pull best: How to Move Inventory got 1,173 views Second best is the big name: Blaisingame got 889 views; Michael Gerber, 726 Caveat is that the older ones reap the benefit of a cumulative effect but… Customer stories only 300+ during the same time period. Flip Mino post pulled 396 but is older than Encouraging Risk Taking in Employees with 601. How to focus of blogs generates Google traffic = #1 driver. Its the way people find us. Short form blog posts cannot be propagated. Need to be >250 words, no video, how to in focus. Short form blogs can still be bookmarked
© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 4 Top Drive-to tactics # of Visits
© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 5 Top Drive-to tactics Pages/Visit
© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 6 Top Drive-to tactics Bounce Rate
© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 7 Podcasts April: 598 downloads May: 557 downloads Lifetime: 5,016 downloads 22 episodes Potential here (curation from other depts; other TechTutors etc)
© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 8 Engagement Entrepreneur.com StartUp.biz SBTV.com MyVenturePad.com BizSugar.com (via RSS) Investigating others with tech focus SmallBizTechnology.com SmallBizComputing.com IT Toolbox.com
© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 9 Engagement
Social Media Marketing Presented by Jacob Richman TechShoret Conference, February 26, 2009.
Analyzing your web site John Powell Director of Web Development.
Cisco Public © 2010 Cisco and/or its affiliates. All rights reserved. 1 Social Media Top Tasks In partnership with customercarewords.com Cisco Global Social.
Metrics Are you currently tracking the success of your website or blog? Success Metrics 101 Ron JonesRon Jones | November 29, 2010.
RSS, real simple syndication Skills: subscribe to feeds, read feeds IT concepts: RSS feed, polling vs. publish- subscribe, stand-alone vs Web based reader,
Build Community. Engage Clients. Add a ‘like’ Add a ‘like’ to Build Community and Engage Clients.
Symmetry Web site: Progress and thoughts for the future Kevin Munday, Xeno Media.
CHUCK YOUNG MANAGING DIRECTOR OFFICE OF PUBLIC AFFAIRS GOVERNMENT ACCOUNTABILITY OFFICE to AGA BOSTON CHAPTER PROFESSIONAL DEVELOPMENT CONFERENCE MARCH.
Online Measurement for Small Business Online Measurement Improve your marketing with valuable insights into how your customers interact with your website.
Lost in Translation Measuring and Managing GOOD Web Intentions Marilyn Harmacek. 1.
Blogs 101 Reading, Writing & Finding. What makes a blog…a blog? “When I meet big honchos, important people involved in the web, I ask them if they have.
SEO & Inbound Marketing Highland Capital – Marketing November 2009 Mike Volpe VP
Program details subject to change and final editorial approval. © The Economist Corporate Expectations Barometer – Overview OBJECTIVE: Engage senior-level.
MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,
Developing Best Practices Work Session. Objective Provide ideas for utilizing social media in conjunction with more traditional media to positively change.
ECircle SLC Emerging Entrepreneurs. Topics Google Panda Google Push into Social / +1 Keyword Targeted Domain Name Dropping Changes in Google Local.
1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.
The Evidence For Social Media by Stephen Ryan Head of Marketing, Fota Wildlife Facebook.com/Fotawildlife.
Developing A Social Media Strategy Around LinkedIn by Chris Raulf.
Establishing Your Social Media Presence SocialMediaLeaps.com.
- 1 - Community building and new initiatives: Laying a successful path and how to be on target experiencing from pitfalls, successes and lessons learnt.
© 2010 Cisco and/or its affiliates. All rights reserved.Presentation_IDCisco Confidential CISCO LEARNING CREDITS MANAGEMENT TOOL CLP ADMINISTRATOR – USER.
11 Simple Things You Can Do Next Week to Make More Money Selling SSL Bob Angus, VeriSign.
Slide Spectators Read blogs Watch video from other users Listen to podcasts Read online forums Read customer ratings/reviews 68%48% Inactives.
Web Center Certification Administration Web Center Certification Training Intuit Financial Services University.
Getting Analytical Introduction to Google Analytics Presented by Brad Riley, Project Manager – Northwoods Software.
Online Marketing Plan For Small Businesses By Innovative Ad Solutions Visit Our Website Visit Our Website.
Confidential ©2009 Network Solutions, LLC SNCR Award Entry Corporate Online Reputation Management September 10, 2010.
By: Wesley Tedlock Digital Marketing: Blogging!. What’s the big deal about Blogs? Have an impact on different brands It’s a way to get your thoughts across.
Social Technographics™ Defined Josh Bernoff, co-author of Groundswell.
Traffic Analysis Project Jon-Eric Waddell Analysis Exchange Student Lauren Hock Analysis Exchange Mentor Marc Lee DallasFilm.org Sponsor.
Social media, online reputation management & SEO PR Thom James, Online PR Director, Bullet PR 12 August 2008.
Public Relations & Social Media. Public Relations What is.
Social Media –General Overview. Social media is..
The Why and How of Web Analytics By Eric Poulin Web Analytics: Because Your Intuition is Wrong.
Building Your Community and Market with Web 2.0 Applications Oct 27, 2010 David S. Eng Project Lead Web 2.0 Applications.
Google Analytics Top 10 Metrics By: Errett Cord Website:
Social Media Sessions Social Media - Research Alan Long Senior Account Director.
STAY CONNECTED WITH US! FACEBOOK facebook.com/usgao TWITTER twitter.com/usgao YOUTUBE youtube.com/usgao FLICKR flickr.com/photos/usgao LINKEDIN linkedin.com/company/
Blogging For Small Business. Great to see you (again)! Dan Smink Partner Dan Stratford Partner.
Top Objectives: 1.Increase web traffic and exposure 2.Become definitive authority on Coffee 3.Increase sales to coffee centric Food Service Operators 4.Engage.
Google Analytics for Small Business Presented by: Keidra Chaney.
Strategies to Improve Digital Outreach & Increase Audience Engagement Michele Givens, Publisher & General Manager Editorial Projects in Education, Inc.
Translating Google Analytics into Marketing Metrics by Chad Brustin
SOCIAL MEDIA STRATEGY FOR GIVE BIG RIVERSIDE July 30, 2013.
Measuring Meaning, Creating Value from data to action in social media © 2008 ZAAZ, Inc. All rights reserved. Confidential information. Ryan Turner Social.
Review of last Session Adding custom html Adding custom html HTML is the language that web servers understand, all web pages are created using HTML. HTML.
GutsGo eMarketing Let’s Do It Better! Engage2012, June 2012 Let’s Be At It! © GutsGo eMarketing 1.
Driving Increased Response Rates and Member Site Use via Targeted Campaigns Inbox = Opportunity Tyler Cox Manager of Consumer Analytics, eBusiness,
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