1. 11 Simple Things You Can Do Next Week to Make More Money Selling SSL Bob Angus, VeriSign

2. Parallels – Optimized Computing TM 2 11 Simple Things You Can Do Next Week Talking about tactics No extra resources No budget requests Join the VeriSign Partner Program Visit us at Booth 9

3. Parallels – Optimized Computing TM 3 11 Simple Things You Can Do Next Week #1 Show the VeriSign Secured Seal

4. Parallels – Optimized Computing TM 4 Show the VeriSign Secured Seal Home page Shopping cart Checkout Log-in screens Privacy Policy

5. Parallels – Optimized Computing TM 5 11 Simple Things You Can Do Next Week #2 Give your Sales Team a Cheat Sheet

6. Parallels – Optimized Computing TM 6 Give your Sales Team a Cheat Sheet Value sound bites Response to price objections Facts at their fingertips Customer stories Update regularly

7. Parallels – Optimized Computing TM 7 Give your Sales Team a Cheat Sheet

8. Parallels – Optimized Computing TM 8 11 Simple Things You Can Do Next Week #3 Default to 3 Year Term

9. Parallels – Optimized Computing TM 9 Default to 3 Year Term

10. Parallels – Optimized Computing TM 10 11 Simple Things You Can Do Next Week #4 Always Add an Upsell

11. Parallels – Optimized Computing TM 11 Always Add an Upsell

12. Parallels – Optimized Computing TM 12 11 Simple Things You Can Do Next Week #5 Give an Offer, Don’t Give Away Profits

13. Parallels – Optimized Computing TM 13 Give an Offer, Don’t Give Away Profits Offers that drive desired action Segment your customers First time visitors Infrequent buyers Loyal, high profit customers

14. Parallels – Optimized Computing TM 14 11 Simple Things You Can Do Next Week #6 Use Keywords, Not Tech Terms

15. Parallels – Optimized Computing TM 15 Use Keywords, Not Tech Terms SSL vs. secure sockets layer 673,000 74,000 18,100 320

16. Parallels – Optimized Computing TM 16 11 Simple Things You Can Do Next Week #7 SEO for Massive Traffic

17. Parallels – Optimized Computing TM 17 SEO for Massive Traffic Google Keyword Tool URLS, titles, headlines, image tags, text links BOLD and italics Mix it up, don’t keyword stuff

18. Parallels – Optimized Computing TM 18 SEO for Massive Traffic

19. Parallels – Optimized Computing TM 19 11 Simple Things You Can Do Next Week #8 “Crawlability”

20. Parallels – Optimized Computing TM 20 “Crawlability” Sitemap page Navigation – Use text Feed search engines fresh content Customize your 404 error page Use 301 redirects, not 302 redirects

21. Parallels – Optimized Computing TM 21 11 Simple Things You Can Do Next Week #9 Never a Null Moment

22. Parallels – Optimized Computing TM 22 Never a Null Moment

23. Parallels – Optimized Computing TM 23 11 Simple Things You Can Do Next Week #10 Show the Green Bar

24. Parallels – Optimized Computing TM 24 Show the Green Bar

25. Parallels – Optimized Computing TM 25 11 Simple Things You Can Do Next Week #11 Get a Testimonial… with Metrics

26. Parallels – Optimized Computing TM 26 Get a Testimonial… with Metrics

27. Parallels – Optimized Computing TM 27 11 Simple Things You Can Do Next Week BONUS #12 Grab the latest guides, case studies, and sales tools available in the VeriSign Partner Center

28. Parallels – Optimized Computing TM 28 Questions & Answers Check out our blogs: http://blogs.verisign.comhttp://blogs.verisign.com Follow me on Twitter: http://www.twitter.com/bobangus http://www.twitter.com/bobangus My VeriSign Personal Identity: http://bobangus.pip.verisignlabs.com http://bobangus.pip.verisignlabs.com Q&AQ&A