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11 Simple Things You Can Do Next Week to Make More Money Selling SSL Bob Angus, VeriSign.

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Presentation on theme: "11 Simple Things You Can Do Next Week to Make More Money Selling SSL Bob Angus, VeriSign."— Presentation transcript:

1 11 Simple Things You Can Do Next Week to Make More Money Selling SSL Bob Angus, VeriSign

2 Parallels – Optimized Computing TM 2 11 Simple Things You Can Do Next Week Talking about tactics No extra resources No budget requests Join the VeriSign Partner Program Visit us at Booth 9

3 Parallels – Optimized Computing TM 3 11 Simple Things You Can Do Next Week #1 Show the VeriSign Secured Seal

4 Parallels – Optimized Computing TM 4 Show the VeriSign Secured Seal Home page Shopping cart Checkout Log-in screens Privacy Policy

5 Parallels – Optimized Computing TM 5 11 Simple Things You Can Do Next Week #2 Give your Sales Team a Cheat Sheet

6 Parallels – Optimized Computing TM 6 Give your Sales Team a Cheat Sheet Value sound bites Response to price objections Facts at their fingertips Customer stories Update regularly

7 Parallels – Optimized Computing TM 7 Give your Sales Team a Cheat Sheet

8 Parallels – Optimized Computing TM 8 11 Simple Things You Can Do Next Week #3 Default to 3 Year Term

9 Parallels – Optimized Computing TM 9 Default to 3 Year Term

10 Parallels – Optimized Computing TM Simple Things You Can Do Next Week #4 Always Add an Upsell

11 Parallels – Optimized Computing TM 11 Always Add an Upsell

12 Parallels – Optimized Computing TM Simple Things You Can Do Next Week #5 Give an Offer, Don’t Give Away Profits

13 Parallels – Optimized Computing TM 13 Give an Offer, Don’t Give Away Profits Offers that drive desired action Segment your customers First time visitors Infrequent buyers Loyal, high profit customers

14 Parallels – Optimized Computing TM Simple Things You Can Do Next Week #6 Use Keywords, Not Tech Terms

15 Parallels – Optimized Computing TM 15 Use Keywords, Not Tech Terms SSL vs. secure sockets layer 673,000 74,000 18,

16 Parallels – Optimized Computing TM Simple Things You Can Do Next Week #7 SEO for Massive Traffic

17 Parallels – Optimized Computing TM 17 SEO for Massive Traffic Google Keyword Tool URLS, titles, headlines, image tags, text links BOLD and italics Mix it up, don’t keyword stuff

18 Parallels – Optimized Computing TM 18 SEO for Massive Traffic

19 Parallels – Optimized Computing TM Simple Things You Can Do Next Week #8 “Crawlability”

20 Parallels – Optimized Computing TM 20 “Crawlability” Sitemap page Navigation – Use text Feed search engines fresh content Customize your 404 error page Use 301 redirects, not 302 redirects

21 Parallels – Optimized Computing TM Simple Things You Can Do Next Week #9 Never a Null Moment

22 Parallels – Optimized Computing TM 22 Never a Null Moment

23 Parallels – Optimized Computing TM Simple Things You Can Do Next Week #10 Show the Green Bar

24 Parallels – Optimized Computing TM 24 Show the Green Bar

25 Parallels – Optimized Computing TM Simple Things You Can Do Next Week #11 Get a Testimonial… with Metrics

26 Parallels – Optimized Computing TM 26 Get a Testimonial… with Metrics

27 Parallels – Optimized Computing TM Simple Things You Can Do Next Week BONUS #12 Grab the latest guides, case studies, and sales tools available in the VeriSign Partner Center

28 Parallels – Optimized Computing TM 28 Questions & Answers Check out our blogs: Follow me on Twitter: My VeriSign Personal Identity: Q&AQ&A


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