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BCS Case Study Michael Sheasby CEO, LumaPix. The 2012 BCS Championship Game NCAA football game – University of Alabama – Louisiana State University It.

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Presentation on theme: "BCS Case Study Michael Sheasby CEO, LumaPix. The 2012 BCS Championship Game NCAA football game – University of Alabama – Louisiana State University It."— Presentation transcript:

1 BCS Case Study Michael Sheasby CEO, LumaPix

2 The 2012 BCS Championship Game NCAA football game – University of Alabama – Louisiana State University It was HUGE – 24 Million viewers – 2nd-largest audience in cable television history Offered something new – User-customized photobooks – Available hours after the game ended

3 The Players LumaPix – Technology Providers Memory Book Studios – Publisher who acquired license and sold products Universities & licensing authorities – Reviewed & approved use of branding for sale Proven Direct – Printed & fulfilled the books

4 The Value Proposition Fans: come to this website and buy a custom photobook to commemorate the game. Because… You love the team – The book includes pro photos from the field – You cant buy a book with this branding from any other source (licensed) You can integrate personal pictures to make your book unique – Upload and integrate your own pictures from the tailgate party / your seat in the stands / the bar party you were at The game is still fresh – You watched the game hours ago, now the book is available

5 Sample Pages

6 User Customization Done.

7 Impossible Timeline Dec 7th – MBS lands licensing deal & calls LumaPix (4 weeks…) Jan 9th – Game Day

8 Impossible Timeline Dec 7th – MBS lands licensing deal & calls LumaPix Dec 8th+ – Custom domain registered (www.ACTphotobooks.com)www.ACTphotobooks.com – Custom storefront created / Custom graphics for store created / Custom templates for book created – Products created in store / Payment Gateway wired up / Test orders submitted Dec 22nd – Xmas vacation… twiddle thumbs for 2 weeks (really!)… Jan 3rd – University approves templates Jan 9th – Game Day – 4 photogs on field shoot images 8-11pm / Images uploaded to cloud / Images integrated with template Jan 10th – Storefront open for visitors

9 Included Technologies 1.Power content creation tools for staff artists 2.Rebrandable storefront with custom URL 3.Online layout engine for template population by end users 4.Cloud-based storage of templates, WIP, user images, rendered output 5.Cloud-based render farm 6.Reporting tools, XML output

10 Whats different 1.Completely custom layout – Not one of a thousand off-the-shelf templates; artwork published for this one game 2.The book was on sale hours after the game – Pictures went from the field to the template to the end users browser in real time 3.Ferocious setup pace, with zero custom code – Went from hello to done in 4 weeks, including Christmas holidays & university approvals

11 Contact information Thank you!


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