1. BCS Case Study Michael Sheasby CEO, LumaPix

2. The 2012 BCS Championship Game NCAA football game – University of Alabama – Louisiana State University It was HUGE – 24 Million viewers – 2nd-largest audience in cable television history Offered something new – User-customized photobooks – Available hours after the game ended

3. The Players LumaPix – Technology Providers Memory Book Studios – Publisher who acquired license and sold products Universities & licensing authorities – Reviewed & approved use of branding for sale Proven Direct – Printed & fulfilled the books

4. The Value Proposition Fans: come to this website and buy a custom photobook to commemorate the game. Because… You love the team – The book includes pro photos from the field – You cant buy a book with this branding from any other source (licensed) You can integrate personal pictures to make your book unique – Upload and integrate your own pictures from the tailgate party / your seat in the stands / the bar party you were at The game is still fresh – You watched the game hours ago, now the book is available

5. Sample Pages

6. User Customization Done.

7. Impossible Timeline Dec 7th – MBS lands licensing deal & calls LumaPix (4 weeks…) Jan 9th – Game Day

8. Impossible Timeline Dec 7th – MBS lands licensing deal & calls LumaPix Dec 8th+ – Custom domain registered (www.ACTphotobooks.com)www.ACTphotobooks.com – Custom storefront created / Custom graphics for store created / Custom templates for book created – Products created in store / Payment Gateway wired up / Test orders submitted Dec 22nd – Xmas vacation… twiddle thumbs for 2 weeks (really!)… Jan 3rd – University approves templates Jan 9th – Game Day – 4 photogs on field shoot images 8-11pm / Images uploaded to cloud / Images integrated with template Jan 10th – Storefront open for visitors

9. Included Technologies 1.Power content creation tools for staff artists 2.Rebrandable storefront with custom URL 3.Online layout engine for template population by end users 4.Cloud-based storage of templates, WIP, user images, rendered output 5.Cloud-based render farm 6.Reporting tools, XML output

10. Whats different 1.Completely custom layout – Not one of a thousand off-the-shelf templates; artwork published for this one game 2.The book was on sale hours after the game – Pictures went from the field to the template to the end users browser in real time 3.Ferocious setup pace, with zero custom code – Went from hello to done in 4 weeks, including Christmas holidays & university approvals

11. Contact information sales@FullScale.net 888.753.4647 Thank you!