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©2009 McGraw-Hill Higher Education. All rights reserved. Sport Careers Chapter 13
©2009 McGraw-Hill Higher Education. All rights reserved. Sport Careers What are the professional opportunities for those in sport management? How can preparation in physical education, exercise science, and sport assist individuals in sport media? How can professionals increase their marketability in these areas?
©2009 McGraw-Hill Higher Education. All rights reserved. The Sport Enterprise Sales of sport apparel totaled $26.6 billion Sales of athletic footwear rose to $11.96 billion, up from $9.34 billion in 2002. Sports licensed product sales topped $13.23 billion. Sports equipment sales reached $19 billion. Exercise equipment sales topped $4.2 billion, golf ranked second with sales of $2.9 billion. Sports and fitness are BIG business!
©2009 McGraw-Hill Higher Education. All rights reserved. Sport Spectator Interest Premier sport events, such as the Olympics, Super Bowl, NCAA Basketball Final Four, National Basketball League Championships, and Major League Baseballs World Series are watched by millions of people worldwide. Soccers quadrennial 2006 World Cup attracted over 30 billion television viewers during the course of the tournament. It is estimated that the World Cup championship match between Italy and France drew a total audience of 603 million; in comparison Super Bowl XL between Pittsburgh and Seattle was seen by 151 million viewers.
©2009 McGraw-Hill Higher Education. All rights reserved. Sports and the Media NFL receives a combined total of $3.1 billion a year from television rights. NBC paid $2.2 billion for broadcast rights for the 2010 Winter and 2012 Summer Olympic Games. CBS paid $6 billion to telecast the NCAA mens basketball tournament for 11 years.
©2009 McGraw-Hill Higher Education. All rights reserved. Sport Management … study and practice involved in relation to all people, activities, organizations, and businesses involved in producing, facilitating, promoting, or organizing any product that is sport, fitness, and recreation-related; and, sport products can be goods, services, people, places, or ideas. Parkhouse and Pitts
©2009 McGraw-Hill Higher Education. All rights reserved. Four Factor Analysis of Sport Management (Blann) Managing Sport Experiences Sport Management The Sport Enterprise Organized Sport The Sport World
©2009 McGraw-Hill Higher Education. All rights reserved. NASPE-NASSM Sport Management Competencies Sociocultural dimensions in sport Management and leadership in sport Ethics in sport management Marketing in sport Communication in sport Budget and finance in sport Legal aspects of sport Economics in sport Sport governance Field experience in sport management
©2009 McGraw-Hill Higher Education. All rights reserved. Sport Management Career Paths Sport Administration Sport Clubs & Centers Sport Facilities Sport/Leisure Social Services Sport Marketing Sport Communications
©2009 McGraw-Hill Higher Education. All rights reserved. Careers in Sport Management Athletic administration Director of Intramurals and/or Campus Recreation Director of Corporate Recreation Sport Facilities Management Sport Retailing Professional Organizations Sport Tourism
©2009 McGraw-Hill Higher Education. All rights reserved. Careers in Sport Media Sport Broadcasting Sportswriting and Journalism Sport Photography Sports Information Director Web Developer
©2009 McGraw-Hill Higher Education. All rights reserved. Performance & Other Sport Careers Dance Careers Professional Athletics Only 1.3% of NCAA mens and 1% womens basketball players go pro; football---2%, baseball--- 10.5%, although opportunities are growing. Officiating Certification required at most levels---must know rules of sport as well as good officiating mechanics. Sport Law
©2009 McGraw-Hill Higher Education. All rights reserved. Entrepreneurship Should I be an entrepreneur? Ask yourself two questions first: Do I have a viable, marketable service or product? Is there a consumer desire for the service or product? Examples: Personal trainers Consultants Mobile fitness and health appraisal business Personal coaching Computerized skill analysis Sport instructional camps and schools
©2009 McGraw-Hill Higher Education. All rights reserved. Increase Your Professional Marketability Education Development of talent Build on experiences progressively Entry level positions Career ladder Fieldwork and Internships Volunteer work Networking
College Sports Audience The majority of people who watch college sports are of legal drinking age. According to The Nielsen Company: Population base of.
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15-1 Chapter 15 Distribution Decisions and Facilities Management in Sports Marketing Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved.
1-1 Chapter 1 Introduction to Sports Marketing Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.
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