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Audience: College Students By: Dee Benson. Topics Define Sports Management and Sport Nature of the Sports Industry Career Planning Professional Preparation.

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Presentation on theme: "Audience: College Students By: Dee Benson. Topics Define Sports Management and Sport Nature of the Sports Industry Career Planning Professional Preparation."— Presentation transcript:

1 Audience: College Students By: Dee Benson

2 Topics Define Sports Management and Sport Nature of the Sports Industry Career Planning Professional Preparation Future Challenges and Opportunities

3 What are Sports? o Sport is all forms of physical activity which, through casual or organized participation, to maintain or improve physical fitness and provide entertainment to participants. o Usually governed by sets of rules, and may be competitive. o Examples: Football, Basketball, Baseball/ Softball, Soccer (Wikipedia)

4 Sport is any activity, experience, or business enterprise focused on fitness, recreation, athletics, or leisure. …sport does not have be competitive, nor does it always require specialized equipment or rules; in fact, sport includes activities such as working out, running, and dancing. (Parks & Quartermain)

5 What is Sports Management? The field of education and vocation concerning the business aspect of sport. Many college and universities offer bachelors and masters degrees in sports management ( NOT ROWAN) Examples of Sports Managers include: Front office in Professional sports, College sports managers, Sports marketing, Event marketing, Facility management, Sports economics, Sports Finance, & Sports Information (Wikipedia)

6 Sport Management is any combination of skills related to planning, organizing, directing, controlling, budgeting, leading and evaluating within the context of an organization or department whose primary product or service is related to sport and/or physical activity. (Parks & Quartermain)

7 Job Responsibilities Job responsibilities vary with the type of organization, area of the sport industry, and level of management. All involve business aspects of sport, and normally include 50 - 60 hour work weeks, including night and weekend hours of employment. Job duties may involve working with corporations in special event promotions and sponsorships. It may also include accounting, ticketing, and financial operations of a sporting event or program. Additional responsibilities might include developing a risk management plan for dealing with current legal issues in sport. The sport manager may be involved in facility and event management, sport broadcasting and media relations., or the sales of sporting goods and licensed sport products.

8 Salary Ranges The career field of sport management is extremely competitive. The majority of jobs will require a practicum for hands on experience in the industry. Beginning salary ranges in educational institutions may range from $18,000 to $25,000. Minor league professional sport starting positions will usually pay in the low 20s. Sporting goods jobs are often composed of basic salary plus commissions. The opportunity to advance within the profession is usually present, with the 1994 Team Marketing Report stating the following average salaries: vice-president of marketing at the major league level earning $114,444; director of marketing - major league level: $76,785; general manager, minor league: $62,500; and assistant general manager, minor league: $35,166.


10 A view of Sports Industry by Setting Sports SettingExamples of Organizations Professional SportNFL, NBA, MLB,NHL Amateur SportAS(Amateur Sport) University AthleticsNCAA RecreationRucker Park, Somerdale Park, Venice Beach

11 A view of Sports Industry by setting Continued Sports SettingExamples of Organizations CorporationsGatorade, Pepsi Sporting GoodsNike, Adidas, Puma, Reebok Sports MediaESPN, CSN, NBA TV Sports law/agentJerry McGuire

12 Sport SettingExamples of Organizations Government (Federal and Provincial/Territorial) Sport Canada, Ontario Ministry of Tourism and Culture Private ClubsGranite, Toronto Cricket Club, Osler Ski Club Social/Charitable Organizations Heart and Stroke, Kids Help Phone, YMCA Sport Marketing/Consulting Firms International Management Group, GEM Group A view of Sports Industry by Setting continued



15 Aspects of Sports Management Sports Marketing Sports Enterprise Financing Sports Industry Career Plans Sports as a Social Institution Sports are a distinctive social activity that is often the basis of an individuals social identity.

16 Professional Preparation Sports Management jobs are available in the USA Get experience in the field before you finish school. Be professional( Ex: attitude, image, language)

17 Career Planning Values- are the beliefs, attitudes, qualities, traits and concepts that have a special meaning to a person Interest- the activities in which a person engages or finds very enjoyable Skills- ability or personal quality needed to perform a task entirely

18 Entering Sports Management Field

19 Health and Fitness Industry Growth in Family Growth in personal training Growth in Gym Settings Growth in Health stores

20 Trends in the Field Continued Facility Management Growth in domes and arenas Growth in Parks Growth in Golf Course Sporting Good Growth in diversity of products Growth in Demographics Growth in event management

21 When you keep trying different roads in your field of study it just leads to more experience and knowledge within your field!

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