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Professional Team Sports In The Age Of Television.

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Presentation on theme: "Professional Team Sports In The Age Of Television."— Presentation transcript:

1 Professional Team Sports In The Age Of Television

2 The Super Bowl National Football League and the American Football League merged in 1966. National Football League and the American Football League merged in 1966. First Super Bowl held in 1967 First Super Bowl held in 1967 Within 6 years of its founding, the Super Bowl enjoyed a larger national audience than the Kentucky Derby or the World Series. Within 6 years of its founding, the Super Bowl enjoyed a larger national audience than the Kentucky Derby or the World Series.

3 Super Bowl on TV Super Bowl on TV Network Number broadcast Years broadcast Future scheduled telecasts Network Number broadcast Years broadcast Future scheduled telecasts ABC 1985, 1988, 1991, 1995, 2000, 2003, 2006 ABC 1985, 1988, 1991, 1995, 2000, 2003, 2006 CBS 1967, 1968, 1970, 1972, 1974, 1976, 1978, 1980, 1982, 1984, 1987, 1990, 1992, 2001, 2004, 2007,2010 CBS 1967, 1968, 1970, 1972, 1974, 1976, 1978, 1980, 1982, 1984, 1987, 1990, 1992, 2001, 2004, 2007,2010 FOX 1997, 1999, 2002, 2005, 2008, 2011 FOX 1997, 1999, 2002, 2005, 2008, 2011 NBC 1967, 1969, 1971, 1973, 1975, 1977, 1979, 1981, 1983, 1986, 1989, 1993, 1994, 1996, 1998, 2009, 2012 NBC 1967, 1969, 1971, 1973, 1975, 1977, 1979, 1981, 1983, 1986, 1989, 1993, 1994, 1996, 1998, 2009, 2012

4 Percentage of All Households

5 Woes of Baseball Beginning in the mid-1960s the television audiences for regular season baseball games fell to nearly half of that of regular season professional football games. Beginning in the mid-1960s the television audiences for regular season baseball games fell to nearly half of that of regular season professional football games.

6 Why the loss of fan support? -Shift in urban leisure patterns- 1. Slums surrounded many big league parks 2. Activities during the summer (ex. fishing, golf, camping etc.)

7 Baseball on television isn’t the same. It was very difficult to capture all of the dimensions of baseball on television. It was very difficult to capture all of the dimensions of baseball on television. Only a few games seemed crucial due to the long season. Only a few games seemed crucial due to the long season.

8 Sports Broadcasting Act Passed by Congress in 1961. Passed by Congress in 1961. The Sports Broadcasting Act was passed in response to a court decision which ruled that the NFL's method of negotiating television broadcasting rights violated antitrust laws. The Sports Broadcasting Act was passed in response to a court decision which ruled that the NFL's method of negotiating television broadcasting rights violated antitrust laws. The court ruled that the "pooling" of rights by all the teams to conclude an exclusive contract between the league and CBS was illegal.

9 The Act overrules that decision, and permits certain joint broadcasting agreements among the major professional sports. It permits the sale of a television "package" to the network or networks, a procedure which is common today. The Act overrules that decision, and permits certain joint broadcasting agreements among the major professional sports. It permits the sale of a television "package" to the network or networks, a procedure which is common today.

10 The law has been interpreted to include the so-called "blackout rules" which protect a home team from competing games broadcast into its home territory on a day when it is playing a game at home. The law has been interpreted to include the so-called "blackout rules" which protect a home team from competing games broadcast into its home territory on a day when it is playing a game at home.

11 The NCAA's broadcast packages are not subject to the antitrust exemption and it suffered for it, when the Supreme Court ruled that the NCAA's restrictive television policies were a violation of antitrust law. That is why there is no such package called "NCAA College Football." The NCAA's broadcast packages are not subject to the antitrust exemption and it suffered for it, when the Supreme Court ruled that the NCAA's restrictive television policies were a violation of antitrust law. That is why there is no such package called "NCAA College Football."

12 Early Days of Pro Football Cradle for infant football- Tough mine and mill towns in western Pennsylvania and Ohio. Cradle for infant football- Tough mine and mill towns in western Pennsylvania and Ohio. Unlike college football, the early ambience of the pro sport was ethnic, Catholic and working class. Unlike college football, the early ambience of the pro sport was ethnic, Catholic and working class.

13 Until the mid-1950s, NFL teams rarely earned profits. Until the mid-1950s, NFL teams rarely earned profits. In the early days, the newspapers, especially outside the cities hosting pro teams, all but ignored the NFL. In the early days, the newspapers, especially outside the cities hosting pro teams, all but ignored the NFL. By the mid-1950s televised pro football was attracting millions of new viewers. By the mid-1950s televised pro football was attracting millions of new viewers.

14 Television created a nation of instant experts in no time. Television created a nation of instant experts in no time. The perfection in the 1960s of instant replays and slow-motion shots allowed fans to experience the game in an entirely different way from that of the spectator in the stands. The perfection in the 1960s of instant replays and slow-motion shots allowed fans to experience the game in an entirely different way from that of the spectator in the stands.

15 How was football different? By giving visiting teams 40 percent of the gate receipts, the NFL avoided the gross disparities in revenues among franchises characteristic of major-league baseball and pro basketball. By giving visiting teams 40 percent of the gate receipts, the NFL avoided the gross disparities in revenues among franchises characteristic of major-league baseball and pro basketball. More importantly, the NFL split television revenues equally among the franchises. More importantly, the NFL split television revenues equally among the franchises.

16 By 2002 a typical NFL franchise was worth twice as much as its baseball counterparts. By 2002 a typical NFL franchise was worth twice as much as its baseball counterparts.

17 Professional Basketball Until the 1950s, professional basketball languished in the long shadows cast by college teams, Amateur Athletic Union fives and the Harlem Globetrotters. Until the 1950s, professional basketball languished in the long shadows cast by college teams, Amateur Athletic Union fives and the Harlem Globetrotters.

18 The New York Original Celtics, occasionally drew as many as 10,000 fans to Madison Square Garden. The New York Original Celtics, occasionally drew as many as 10,000 fans to Madison Square Garden. In the 1930s the New York Rens, an all- black five, and the Philadelphia Sphas, an all-Jewish quintet, fielded strong teams. In the 1930s the New York Rens, an all- black five, and the Philadelphia Sphas, an all-Jewish quintet, fielded strong teams. NBA came about in 1949 due to a merger between the NBL and BAA. NBA came about in 1949 due to a merger between the NBL and BAA.

19 Problems Even the teams in the larger cities continued to schedule some of their home games in high school gyms in smaller cities. Even the teams in the larger cities continued to schedule some of their home games in high school gyms in smaller cities. Pressure from the fans and television induced the NBA in 1954 to adopt a 24- second rule. Pressure from the fans and television induced the NBA in 1954 to adopt a 24- second rule.

20 Boom of 1960s NBA attendance increased from less than two million in 1960 to ten million in the late 1970s. NBA attendance increased from less than two million in 1960 to ten million in the late 1970s. Network television remained lukewarm toward the NBA. Network television remained lukewarm toward the NBA.

21 1980s Beginning in the mid-1980s, the NBA became the fastest growing and apparently the most financially successful of the professional team sports. Beginning in the mid-1980s, the NBA became the fastest growing and apparently the most financially successful of the professional team sports.


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