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TALK LINK We TALK through all the communication LINK.

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Presentation on theme: "TALK LINK We TALK through all the communication LINK."— Presentation transcript:

1 TALK LINK We TALK through all the communication LINK

2 Copyright and Proprietary ©2010 Talk Link Our Proposition we VALUES the Communications in which we know how to link the channels where we talk directly to public as well as through media in all kind while we also listen on what they say

3 7 Things To Know About Talk Link.

4 Copyright and Proprietary ©2010 Talk Link 1. Our solid background… The 1 st and the only 1 Certified Google Analytics Partner in Indonesia!

5 Copyright and Proprietary ©2010 Talk Link How we can assist you ?

6 Banner Ads Online media Branded Mobile Phone Sites Response Center Industry & Governement Activation Wooz.in Viral Mail Branded Games Mobile Mkt. TV Radio Newspaper Twitter Facebook GowallaFoursqaure Blogs

7 Copyright and Proprietary ©2010 Talk Link 2. Our Public Relations 1.0… At its core, Public Relations r evolves around this universal truth: people act based upon their perception of facts. By managing, controlling, or influencing people's perceptions, Public Relations h ope to initiate a sequence of behaviors that will lead to the achievement of an organization's objectives. When those in public relations successfully create, change, or reinforce opinion through persuasion, their primary objective is accomplished.

8 Copyright and Proprietary ©2010 Talk Link Where you can apply PR for your company? MediaKOL Public Engagement UnionManagement Policies and regulations Public Relations Program: RUPS, CSR, Press Conference, Media Briefing, Media Gathering, Visit to Media, Media Visit, Media Trip, Clinics, Media Training, 1on1 interview, Media Monitoring, Media Analysis, Communities Relations, etc

9 Copyright and Proprietary ©2010 Talk Link Why Talk Link for your PR? With our good relations with journalists, media and Government, we will connect and assist you with them to gain maximum exposure and coverage in all type of media; print, electronics and online Together with you, we will assist you in providing the Strategy to create your Communication Program

10 Copyright and Proprietary ©2010 Talk Link 3. Our Public Relations 2.0… Brand Collection of Experience & Associations across all forms of Interactions Consumers Basic Expectations Trust & Competence 2.0 Landscape Consumers trust people like them Why you need Digital PR?

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14 Its all about Socialnomics! Social media has created a fundamental shift in the way we all communicate. In the process, we sometimes lose media, develop new media and in some cases see traditional media adapt to the new sociology and technology. Source:

15 Copyright and Proprietary ©2010 Talk Link PR in this new era needs to be focus on LISTENING in order to facilitate conversations between companies and their constituent

16 Our strategic approach to solving client business problems is called TALKright TALKright is our specialized PR tools that will maximized client strategic communication solutions. 4. We Take A Strategic Approach To Solving Business Problems.

17 Copyright and Proprietary ©2010 Talk Link We create PR Tools to LISTEN & TALK in order to delivering the right message to public!

18 TALKright for Digital PR

19 Copyright and Proprietary ©2010 Talk Link TALKright for PR 1.0 Situation Analysis Clients Sales & Marketing Plan Creative Strategy Plan Setting PR Objectives Determining PR Strategy: Key Messages, Target Audiences, & Communications Contents Selecting PR Tools Media Relations CSR & Government Relations Tie-in Promo Program INTERNAL ImprovementSpokesperson defining + TrainingInformation flow + approval system DISCOVERY STRATEGY THE INTERNAL PROCESS THE EXECUTION PROCESS Executive Summary Media Coverage

20 Copyright and Proprietary ©2010 Talk Link 5. We Get Nuanced Understanding Of The Target At A Lifestyle, Category, Brand And Shopper Level.

21 Copyright and Proprietary ©2010 Talk Link Young Generations The net geners are characterized by their: High digital literacy : It is a generation of people who have been born and/or brought up when most of the digital devices are available e.g computers, internet, iPods, etc Connectedness and socialization : It is in this generation that the connectedness between peers, especially using online social software and sites (myspace, facebook, Hi5, Graduates.com, tagged etc). Multitasking : They can been seen doing an assignment, chatting with friends on IM, view friends profile online among other things at the same time. Consumption and production of digital information : Being born in the age where Web 2.0 is the net buzzword, net geners not are not only passive recipients of information, but also they participate in its creation. THE NET-GENERS

22 Copyright and Proprietary ©2010 Talk Link 6. Were Results-Driven And Focused On Metrics. CHANNEL EFFECTIVENESS Exposure and Influence MESSAGE EFFECTIVENESS Recall and Relevance ATTITUDINAL IMPACT Perceptual Change BEHAVIORAL IMPACT Behavioral Change CONTENTCONTACT & DRIVERS OUTCOME ROI

23 Copyright and Proprietary ©2010 Talk Link Our TALKsmart Measurement… TALKING AUDIT

24 Copyright and Proprietary ©2010 Talk Link Be Alerts! Google AlertsGoogle Alerts are s sent to you when Google finds new results -- such as web pages, newspaper articles, or blogs -- that match your search term. You can use Google Alerts to monitor anything on the Web. For example, people use Google Alerts to: find out what is being said about their company or product. monitor a developing news story. find out what's being said about themselves.

25 Copyright and Proprietary ©2010 Talk Link Be Updated! Monitoring on media coverage and public conversation within 24 hours

26 Our Projects 2010

27 Copyright and Proprietary ©2010 Talk Link The Clients

28 Copyright and Proprietary ©2010 Talk Link Twestival Jakarta: Indonesia untuk Dunia

29 Copyright and Proprietary ©2010 Talk Link Acer: Listen – Responds - Improve

30 Copyright and Proprietary ©2010 Talk Link Acer: Listen – Responds - Improve Acer ID is a blog dedicated as an information center that could easily access, containing all the PR message and infusing friends of Acer (blogger), review and also Dr Acer to answer questions.

31 Copyright and Proprietary ©2010 Talk Link Acer: Listen – Responds - Improve SOME-RC, an online response center is assign to cater the needs of 24/7 answers and complain handling. We spot problems, respond to it and improve the sentiment of the brand users/followers.

32 Copyright and Proprietary ©2010 Talk Link What is it? Special Tab in Acer Page that dedicated to have a responsive, and also monitor if there is a problem persist from the end-user perspective Main objectives: Maintain the positive or neutral sentiment towards the brand

33 Copyright and Proprietary ©2010 Talk Link East West Seed Indonesia: Sahabat Para Petani Indonesia Media Trip to PT EWSI seed farm at Purwakarta Press Conference 1on1 interview 13 media joint PR Value: Rp335,100,000

34 Copyright and Proprietary ©2010 Talk Link The Coverage

35 Copyright and Proprietary ©2010 Talk Link Activity Summary PT East West Seed Indonesia Press Conference Date : Wednesday, 16 June 2010 Time : – WIB Venue: PT East West Seed Indonesia Total Media Attendance: 13 media 16 media invited to the event 13 media confirmed their attendance Agenda: 07.30: Media departed from Bandung 09.00: Media arrived at PT East West Seed Indonesia, Press Conference 09.45: Media plantation visit 10.30: Interview with Dirjen Holtikultura Departemen Pertanian 10.45: Media visit to the Celebration of the 20years PT East West Seed Indonesia 11.30: Media departed to Bandung

36 Copyright and Proprietary ©2010 Talk Link OCSP: The Orang Utan Conservation 4 days media trip to Bali 2 days workshop Media involvement in the workshop 12 media joint

37 Copyright and Proprietary ©2010 Talk Link OCSP: The Orang Utan Conservation

38 Copyright and Proprietary ©2010 Talk Link Guinness is trying to capture the heart of a younger drinker, so engaging activity that is relevant to the PR message is a must. Several of the activity done is by having an engagement in social media (Facebook and Twitter). Augmented Reality, FB application and others. Guinness: Engage Them!

39 Copyright and Proprietary ©2010 Talk Link Guinness: Engage Them!

40 Copyright and Proprietary ©2010 Talk Link The result is, within a year, the conversation related to Guinness is higher than competitors in term of online conversation. Guinness: Engage Them!

41 Copyright and Proprietary ©2010 Talk Link The online activity is to spread the Key Message and AHA concept. During activity, in just 7 weeks period, we gained total photo entry and also key message push in Twitter from followers as many as tweets. AHA: Crazy Awareness

42 Copyright and Proprietary ©2010 Talk Link Make sure that the activity is virally spread, within just 3 weeks before and during the activity Java Jazz could gain fans without prior ads. The same thing happen to Indonesian Idol twitter and also IIMS. The true essence is to make sure the crowds give attention to the event and generate much needed buzz. Event: Support the Hype

43 Copyright and Proprietary ©2010 Talk Link Pandji Pragiwaksono: The Voice of Indonesia

44 Copyright and Proprietary ©2010 Talk Link Press Conference of Free Lunch Method and Merdesa Album 30 November media attended PR Value: Rp576,810,000 (as per 21 December 2010 – still continuing)

45 Copyright and Proprietary ©2010 Talk Link Sunlife Financial: Shariah Media Placement & Radio Talkshow December prints & 2 radio National, Jakarta & Jogjakarta

46 Copyright and Proprietary ©2010 Talk Link Fujitsu LIFEBOOK WORK.LIVE.PLAY Press Conference Date : Thursday, 9 December 2010 Time : – WIB Venue: PISA CAFÉ & RESTO Mahakam, Jakarta - Indonesia Total Media Attendance: 40 media, 51 journalists 50 media invited to the event 36 listed media 4 unlisted media News Value as of 28 January 2011: Rp 2,751,778,500 (US$ 323,739) – still continuing

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50 Our Projects 2011

51 Copyright and Proprietary ©2010 Talk Link The Clients Fujitsu PC Asia Pacific

52 Copyright and Proprietary ©2010 Talk Link Fujitsu PC Asia Pacific Brand: Fujitsu Lifebook Produk: Notebook & Tablet PC Project: Retainer Basis (Feb – July 2011) SOW: Concept and consultancy Communication infrastructure and news bureau Media relations management Supervision and arrangement (event management) for all media driven events Content coordination, concept & supervision for radio talkshows and advertorial in print media Monthly and activities report (media event reports) for media coverage (media monitoring) including competitor analysis Crisis Management News Value as of 7 February 2011: US$ 42,944

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56 TelkomVision New Logo Launching Press Conference Date : Wednesday, 26 January 2011 Time : – WIB Venue: XXI Club Djakarta Theater, Jakarta – Indonesia Total Media Attendance: 46 media, 52 journalists 55 media invited to the event 32 listed media 14 unlisted media News Value as of 7 February 2011: IDR 1,465,651,500

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61 7. We are THE HAPPY FAMILY. Ria Ariyanie Founder (Owner) - Managing Director PT Indosat tbk Honda Prospect Motors SK-II Skin Care Products by P&G Levi Strauss Indonesia Jakarta Setiabudi Internasional Delami Garment Indonesia 2 years in Advertising Agency 11 years in Public Relations (Previously at Leo Burnett and DDB Indonesia) An active member of: Public Relations Society of Indonesia (PRSI) – Global Alliance for Public Relations and Communication Management Jakarta Foreign Correspondence Club (JFCC)

62 More than 10 years experiencing on Internet World. Over 5 years proven expertise in Design industry, ranging Animation, Motion Graphics, TV production, and also Website (online promotion). Background in a wide range of online promotion activities, including brand website, bellow the line interactivity support, and others. Handling more than 20 maintenance website since 2002 including the likes of amild.com, kartuguebanget.com, petrolog-indah.com, hartonoelektronika.com, bayer.co.id, aqua.com, bestfriendsonly.com, and others Career History Working as a Web Designer in a Production House – dbb/vertigo (PT DuaRibu Bahasa Bumi, group of PT Ide Seni BriyanGita) from October 2002 – December 2005 Working as Business Manager in Think.Web, Business Unit of PT Ide Seni BriyanGita) from January 2006 – March 2007 Co-Founder (Owner) and Working as Operations Director from March 2007 – March 2008 and as Managing Director from April 2008 – now in Think.Web (PT ThinkSmart Ide Brajendra, group of PT Ide Seni BriyanGita) Ramya (Rama) Prajna S Co-Founder (Owner) - Partner

63 Over 5 years proven expertise in communication industry, ranging from TV production, PR and press handling work and also Website (online promotion). Background in a wide range of online promotion activities, including brand website, bellow the line interactivity support, and others. Handling more than 20 maintenance website since 2002 including the likes of amild.com, kartuguebanget.com, petrolog-indah.com, hartonoelektronika.com, bayer.co.id, aqua.com, bestfriendsonly.com, and others Career History Working as a Web Content Provider in a Production House – dbb/vertigo (PT DuaRibu Bahasa Bumi, group of PT Ide Seni BriyanGita) from September 2002 – December 2005 Working as Maintenance Manager in Think.Web, Business Unit of PT Ide Seni BriyanGita) from January 2006 – March 2007 Co-Founder (Owner) and Working as Executive Director in Think.Web (PT ThinkSmart Ide Brajendra, group of PT Ide Seni BriyanGita) from March 2007 – nowThink.Web Anantya Van Bronckhorst Co-Founder (Owner) – Partner

64 Henny Purwaningsih Monitoring Fadillah (Ellie) Yuliasari PR Executive Yeni Setianti Media Relations & Traffic Rahman Ibrahim (Ibe) Business Manager

65 Copyright and Proprietary ©2010 Talk Link We TALK through all the communication LINK we TALK we LINK


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