Presentation on theme: "Facebook Pages 101: Your Organization’s Foothold on the Social Web A Volunteer Leader Webinar Sponsored by CACO December 1, 2010 Andrew Gossen, Senior."— Presentation transcript:
Facebook Pages 101: Your Organization’s Foothold on the Social Web A Volunteer Leader Webinar Sponsored by CACO December 1, 2010 Andrew Gossen, Senior Director for Social Media Strategy email@example.com
Pages Organizational profile Public “fans”/”likes” Post as page Status updates → news feed Analytics Groups Community Open/closed/secret “members” Post as self –Admins/officers public E-mail members No analytics Page 7
Facebook Pages Statistics (as of 11/8/10) There are over 3 million active Facebook fan pages. There are over 1.5 million local businesses with Facebook pages. More than 20 million people become fans of Facebook fan pages every single day. Facebook fan pages have created more than 5.3 billion fans. Average user is connected to 80 pages, groups and events. Page 8
Getting started www.facebook.com/pages/create.php Page 9
Maintaining a Facebook page Engagement tool, not a broadcasting tool Content is still king –Informal, intimate nature of social media –Questions –Invitations to share content or experiences Keep it fresh Watch out for spam Resist temptation to micromanage content Experiment and build on successes Page 72
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