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Facebook Pages 101: Your Organization’s Foothold on the Social Web A Volunteer Leader Webinar Sponsored by CACO December 1, 2010 Andrew Gossen, Senior.

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Presentation on theme: "Facebook Pages 101: Your Organization’s Foothold on the Social Web A Volunteer Leader Webinar Sponsored by CACO December 1, 2010 Andrew Gossen, Senior."— Presentation transcript:

1 Facebook Pages 101: Your Organization’s Foothold on the Social Web A Volunteer Leader Webinar Sponsored by CACO December 1, 2010 Andrew Gossen, Senior Director for Social Media Strategy

2 Facebook Home Page Page 1

3 Facebook Profile Page Page 2

4 Facebook Group Page 3

5 Facebook Page Page 4

6 Facebook Community Page Page 5

7 Facebook Community Page Page 6

8 Pages Organizational profile Public “fans”/”likes” Post as page Status updates → news feed Analytics Groups Community Open/closed/secret “members” Post as self –Admins/officers public members No analytics Page 7

9 Facebook Pages Statistics (as of 11/8/10) There are over 3 million active Facebook fan pages. There are over 1.5 million local businesses with Facebook pages. More than 20 million people become fans of Facebook fan pages every single day. Facebook fan pages have created more than 5.3 billion fans. Average user is connected to 80 pages, groups and events. Page 8

10 Getting started Page 9

11 Page 10

12 Page 11

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49 Building your audience Invite friends blast tag lines “Follow Friday” FB badge/box on webpage Reciprocal “favorite pages” listing Advertising Page 48

50 Page 49

51 Page 50

52 Building your audience Invite friends blast tag lines “Follow Friday” FB badge/box on webpage Reciprocal “favorite pages” listing Advertising Page 51

53 Building your audience Invite friends blast tag lines “Follow Friday” FB badge/box on webpage Reciprocal “favorite pages” listing Advertising Page 52

54 Page 53

55 Building your audience Invite friends blast tag lines “Follow Friday” FB badge/box on webpage Reciprocal “favorite pages” listing Advertising Page 54

56 Page 55

57 Building your audience Invite friends blast tag lines “Follow Friday” FB badge/box on webpage Reciprocal “favorite pages” listing Advertising Page 56

58 Page 57

59 Page 58

60 Page 59

61 Page BadgeLike Badge Page 60

62 “Like” box Page 61

63 Page 62

64 Page 63

65 Building your audience Invite friends blast tag lines “Follow Friday” FB badge/box on webpage Reciprocal “favorite pages” listing Advertising Page 64

66 Page 65

67 Page 66

68 Building your audience Invite friends blast tag lines “Follow Friday” FB badge/box on webpage Reciprocal “favorite pages” listing Advertising Page 67

69 Page 68

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72 Page 71

73 Maintaining a Facebook page Engagement tool, not a broadcasting tool Content is still king –Informal, intimate nature of social media –Questions –Invitations to share content or experiences Keep it fresh Watch out for spam Resist temptation to micromanage content Experiment and build on successes Page 72

74 Analytics Page 73

75 Page 74

76 Page 75

77 Page 76

78 Page 77

79 Questions? Page 78


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