Download presentation
Presentation is loading. Please wait.
Published byIsabelle Cashmore Modified over 9 years ago
1
Facebook Pages 101: Your Organization’s Foothold on the Social Web A Volunteer Leader Webinar Sponsored by CACO December 1, 2010 Andrew Gossen, Senior Director for Social Media Strategy andrew.gossen@cornell.edu
2
Facebook Home Page Page 1
3
Facebook Profile Page Page 2
4
Facebook Group Page 3
5
Facebook Page Page 4
6
Facebook Community Page Page 5
7
Facebook Community Page Page 6
8
Pages Organizational profile Public “fans”/”likes” Post as page Status updates → news feed Analytics Groups Community Open/closed/secret “members” Post as self –Admins/officers public E-mail members No analytics Page 7
9
Facebook Pages Statistics (as of 11/8/10) There are over 3 million active Facebook fan pages. There are over 1.5 million local businesses with Facebook pages. More than 20 million people become fans of Facebook fan pages every single day. Facebook fan pages have created more than 5.3 billion fans. Average user is connected to 80 pages, groups and events. Page 8
10
Getting started www.facebook.com/pages/create.php Page 9
11
http://www.facebook.com/pages/create.php Page 10
12
Page 11
13
Page 12
14
Page 13
15
Page 14
16
Page 15
17
Page 16
18
Page 17
19
Page 18
20
Page 19
21
Page 20
22
Page 21
23
Page 22
24
Page 23
25
Page 24
26
Page 25
27
Page 26
28
Page 27
29
Page 28
30
Page 29
31
Page 30
32
Page 31
33
Page 32
34
Page 33
35
Page 34
36
Page 35
37
Page 36
38
Page 37
39
Page 38
40
Page 39
41
Page 40
42
Page 41
43
Page 42
44
Page 43
45
Page 44
46
Page 45
47
Page 46
48
Page 47
49
Building your audience Invite friends E-mail blast E-mail tag lines “Follow Friday” FB badge/box on webpage Reciprocal “favorite pages” listing Advertising Page 48
50
Page 49
51
Page 50
52
Building your audience Invite friends E-mail blast E-mail tag lines “Follow Friday” FB badge/box on webpage Reciprocal “favorite pages” listing Advertising Page 51
53
Building your audience Invite friends E-mail blast E-mail tag lines “Follow Friday” FB badge/box on webpage Reciprocal “favorite pages” listing Advertising Page 52
54
Page 53
55
Building your audience Invite friends E-mail blast E-mail tag lines “Follow Friday” FB badge/box on webpage Reciprocal “favorite pages” listing Advertising Page 54
56
Page 55
57
Building your audience Invite friends E-mail blast E-mail tag lines “Follow Friday” FB badge/box on webpage Reciprocal “favorite pages” listing Advertising Page 56
58
Page 57
59
Page 58
60
Page 59
61
Page BadgeLike Badge Page 60
62
“Like” box Page 61
63
Page 62
64
Page 63
65
Building your audience Invite friends E-mail blast E-mail tag lines “Follow Friday” FB badge/box on webpage Reciprocal “favorite pages” listing Advertising Page 64
66
Page 65
67
Page 66
68
Building your audience Invite friends E-mail blast E-mail tag lines “Follow Friday” FB badge/box on webpage Reciprocal “favorite pages” listing Advertising Page 67
69
Page 68
70
Page 69
71
Page 70
72
Page 71
73
Maintaining a Facebook page Engagement tool, not a broadcasting tool Content is still king –Informal, intimate nature of social media –Questions –Invitations to share content or experiences Keep it fresh Watch out for spam Resist temptation to micromanage content Experiment and build on successes Page 72
74
Analytics Page 73
75
Page 74
76
Page 75
77
Page 76
78
Page 77
79
Questions? Page 78
Similar presentations
© 2024 SlidePlayer.com Inc.
All rights reserved.