Presentation is loading. Please wait.

Presentation is loading. Please wait.

TALK LINK We TALK through all the communication LINK.

Similar presentations


Presentation on theme: "TALK LINK We TALK through all the communication LINK."— Presentation transcript:

1 TALK LINK We TALK through all the communication LINK

2 Copyright and Proprietary ©2010 Talk Link Our Proposition we VALUES the Communications in which we know how to link the channels where we talk directly to public as well as through media in all kind while we also listen on what they say

3 7 Things To Know About Talk Link.

4 Copyright and Proprietary ©2010 Talk Link 1. Our solid background… The 1 st and the only 1 Certified Google Analytics Partner in Indonesia!

5 Copyright and Proprietary ©2010 Talk Link How we can assist you ?

6 Banner Ads Online media Branded Mobile Phone Sites Response Center Industry & Governement Activation Wooz.in Viral Mail Branded Games Mobile Mkt. TV Radio Newspaper Twitter Facebook GowallaFoursqaure Blogs

7 Copyright and Proprietary ©2010 Talk Link 2. Our Public Relations 1.0… At its core, Public Relations r evolves around this universal truth: people act based upon their perception of facts. By managing, controlling, or influencing people's perceptions, Public Relations h ope to initiate a sequence of behaviors that will lead to the achievement of an organization's objectives. When those in public relations successfully create, change, or reinforce opinion through persuasion, their primary objective is accomplished.

8 Copyright and Proprietary ©2010 Talk Link Where you can apply PR for your company? MediaKOL Public Engagement UnionManagement Policies and regulations Public Relations Program: RUPS, CSR, Press Conference, Media Briefing, Media Gathering, Visit to Media, Media Visit, Media Trip, Clinics, Media Training, 1on1 interview, Media Monitoring, Media Analysis, Communities Relations, etc

9 Copyright and Proprietary ©2010 Talk Link Why Talk Link for your PR? With our good relations with journalists, media and Government, we will connect and assist you with them to gain maximum exposure and coverage in all type of media; print, electronics and online Together with you, we will assist you in providing the Strategy to create your Communication Program

10 Copyright and Proprietary ©2010 Talk Link 3. Our Public Relations 2.0… Brand Collection of Experience & Associations across all forms of Interactions Consumers Basic Expectations Trust & Competence 2.0 Landscape Consumers trust people like them Why you need Digital PR?

11 everywhere

12 Copyright and Proprietary ©2010 Talk Link

13

14 PR in this new era needs to be focus on LISTENING in order to facilitate conversations between companies and their constituent

15 Our strategic approach to solving client business problems is called TALKright™ TALKright™ is our specialized PR tools that will maximized client strategic communication solutions. 4. We Take A Strategic Approach To Solving Business Problems.

16 Copyright and Proprietary ©2010 Talk Link We create PR Tools to LISTEN & TALK in order to delivering the right message to public!

17 TALKright ™ for Digital PR

18 Copyright and Proprietary ©2010 Talk Link TALKright™ for PR 1.0 Situation Analysis Client’s Sales & Marketing Plan Creative Strategy Plan Setting PR Objectives Determining PR Strategy: Key Messages, Target Audiences, & Communications Contents Selecting PR Tools Media Relations CSR & Government Relations Tie-in Promo Program INTERNAL ImprovementSpokesperson defining + TrainingInformation flow + approval system DISCOVERY STRATEGY THE INTERNAL PROCESS THE EXECUTION PROCESS Executive Summary Media Coverage

19 Copyright and Proprietary ©2010 Talk Link 5. We Get Nuanced Understanding Of The Target At A Lifestyle, Category, Brand And Shopper Level.

20 Copyright and Proprietary ©2010 Talk Link 6. We’re Results-Driven And Focused On Metrics. CHANNEL EFFECTIVENESS Exposure and Influence MESSAGE EFFECTIVENESS Recall and Relevance ATTITUDINAL IMPACT Perceptual Change BEHAVIORAL IMPACT Behavioral Change CONTENTCONTACT & DRIVERS OUTCOME ROI

21 Copyright and Proprietary ©2010 Talk Link Be Updated! Monitoring on media coverage and public conversation within 24 hours

22 Our Projects 2010

23 Copyright and Proprietary ©2010 Talk Link The Clients

24 Copyright and Proprietary ©2010 Talk Link Twestival Jakarta: Indonesia untuk Dunia

25 Copyright and Proprietary ©2010 Talk Link Acer: Listen – Responds - Improve Acer ID is a blog dedicated as an information center that could easily access, containing all the PR message and infusing friends of Acer (blogger), review and also Dr Acer to answer questions.

26 Copyright and Proprietary ©2010 Talk Link Acer: Listen – Responds - Improve SOME-RC, an online response center is assign to cater the needs of 24/7 answers and complain handling. We spot problems, respond to it and improve the sentiment of the brand users/followers.

27 Copyright and Proprietary ©2010 Talk Link East West Seed Indonesia: Sahabat Para Petani Indonesia Media Trip to PT EWSI seed farm at Purwakarta Press Conference 1on1 interview 13 media joint PR Value: Rp335,100,000

28 Copyright and Proprietary ©2010 Talk Link The Coverage

29 Copyright and Proprietary ©2010 Talk Link Activity Summary  PT East West Seed Indonesia Press Conference  Date : Wednesday, 16 June 2010  Time : – WIB  Venue: PT East West Seed Indonesia  Total Media Attendance: 13 media  16 media invited to the event  13 media confirmed their attendance  Agenda:  07.30: Media departed from Bandung  09.00: Media arrived at PT East West Seed Indonesia, Press Conference  09.45: Media plantation visit  10.30: Interview with Dirjen Holtikultura Departemen Pertanian  10.45: Media visit to the Celebration of the 20years PT East West Seed Indonesia  11.30: Media departed to Bandung

30 Copyright and Proprietary ©2010 Talk Link OCSP: The Orang Utan Conservation 4 days media trip to Bali 2 days workshop Media involvement in the workshop 12 media joint

31 Copyright and Proprietary ©2010 Talk Link OCSP: The Orang Utan Conservation

32 Copyright and Proprietary ©2010 Talk Link Guinness is trying to capture the heart of a younger drinker, so engaging activity that is relevant to the PR message is a must. Several of the activity done is by having an engagement in social media (Facebook and Twitter). Augmented Reality, FB application and others. Guinness: Engage Them!

33 Copyright and Proprietary ©2010 Talk Link Guinness: Engage Them!

34 Copyright and Proprietary ©2010 Talk Link The result is, within a year, the conversation related to Guinness is higher than competitors in term of online conversation. Guinness: Engage Them!

35 Copyright and Proprietary ©2010 Talk Link The online activity is to spread the Key Message and AHA concept. During activity, in just 7 weeks period, we gained total photo entry and also key message push in Twitter from followers as many as tweets. AHA: Crazy Awareness

36 Copyright and Proprietary ©2010 Talk Link Make sure that the activity is virally spread, within just 3 weeks before and during the activity Java Jazz could gain fans without prior ads. The same thing happen to Indonesian Idol twitter and also IIMS. The true essence is to make sure the crowds give attention to the event and generate much needed buzz. Event: Support the Hype

37 Copyright and Proprietary ©2010 Talk Link Pandji Pragiwaksono: The Voice of Indonesia

38 Copyright and Proprietary ©2010 Talk Link Press Conference of “Free Lunch Method” and “Merdesa” Album 30 November media attended PR Value: Rp576,810,000 (as per 21 December 2010 – still continuing)

39 Copyright and Proprietary ©2010 Talk Link Sunlife Financial: Shariah Media Placement & Radio Talkshow December prints & 2 radio National, Jakarta & Jogjakarta

40 Copyright and Proprietary ©2010 Talk Link Fujitsu LIFEBOOK  ‘WORK.LIVE.PLAY’ Press Conference  Date : Thursday, 9 December 2010  Time : – WIB  Venue: PISA CAFÉ & RESTO Mahakam, Jakarta - Indonesia  Total Media Attendance: 40 media, 51 journalists  50 media invited to the event  36 listed media  4 unlisted media  News Value as of 28 January 2011: Rp 2,751,778,500 (US$ 323,739) – still continuing

41 Copyright and Proprietary ©2010 Talk Link

42

43 Our Projects 2011

44 Copyright and Proprietary ©2010 Talk Link The Clients Fujitsu PC Asia Pacific

45 Copyright and Proprietary ©2010 Talk Link Fujitsu PC Asia Pacific  Brand: Fujitsu Lifebook  Produk: Notebook & Tablet PC  Project: Retainer Basis (Feb – July 2011)  SOW:  Concept and consultancy  Communication infrastructure and news bureau  Media relations management  Supervision and arrangement (event management) for all media driven events  Content coordination, concept & supervision for radio talkshows and advertorial in print media  Monthly and activities report (media event reports) for media coverage (media monitoring) including competitor analysis  Crisis Management  News Value as of 31 March 2011: US$505,066

46 Copyright and Proprietary ©2010 Talk Link

47

48

49 TelkomVision  ‘New Logo Launching’ Press Conference  Date : Wednesday, 26 January 2011  Time : – WIB  Venue: XXI Club Djakarta Theater, Jakarta – Indonesia  Total Media Attendance: 46 media, 52 journalists  55 media invited to the event  32 listed media  14 unlisted media  News Value as of 7 February 2011: IDR 1,465,651,500

50 Copyright and Proprietary ©2010 Talk Link

51

52 TelkomVision  MoU Signing Press Conference  Date : Wednesday, 9 March 2011  Time : – WIB  Venue: Pisa Kafe Mahakam, Jakarta - Indonesia  Total Media Attendance: 25 media, 28 journalists  50 invited media  21 listed media  4 unlisted media  Press releases were sent to 25 media who did not attend the event  Total coverage as of 10 March 2011: 17 clippings  News Value as of 10 March 2011 : IDR 767,247,000

53 Copyright and Proprietary ©2010 Talk Link Snapshots

54 Copyright and Proprietary ©2010 Talk Link

55 TelkomVision  MoU Signing Press Conference  Date : Wednesday, 23 March 2011  Time : – WIB  Venue: Dragon Fly Lounge & Bar, Jakarta - Indonesia  Total Media Attendance: 47 media, 54 journalists  62 invited media  38 listed media  9 unlisted media  Press releases were sent to 16 media who did not attend the event  Total coverage as of 25 March 2011: 42 clippings  News Value as of 10 March 2011 : IDR 2,077,846,500

56 Copyright and Proprietary ©2010 Talk Link

57

58

59 Fujitu PC Asia Pacific  Fujitsu Spring Products 2011 Launch  Date : Tuesday, 13 April 2011  Time : – WIB  Venue: Trans Force, Grand Indonesia 5 th Floor Jakarta - Indonesia  Total Media Attendance: 82 media, 104 journalists  68 invited media  14 uninvited media  Press releases were sent to 12 media who did not attend the event  Total coverage as of 13 April 2011: 22 clippings  News Value as of 13 April 2011 : USD 115,507

60 Copyright and Proprietary ©2010 Talk Link Snapshots

61 Copyright and Proprietary ©2010 Talk Link

62 7. We are THE HAPPY FAMILY. Ria Ariyanie Founder (Owner) - Managing Director PT Indosat tbk Honda Prospect Motors SK-II Skin Care Products by P&G Levi Strauss Indonesia Jakarta Setiabudi Internasional Delami Garment Indonesia  2 years in Advertising Agency  11 years in Public Relations (Previously at Leo Burnett and DDB Indonesia)  An active member of:  Public Relations Society of Indonesia (PRSI) – Global Alliance for Public Relations and Communication Management  Jakarta Foreign Correspondence Club (JFCC)

63 More than 10 years experiencing on Internet World. Over 5 years proven expertise in Design industry, ranging Animation, Motion Graphics, TV production, and also Website (online promotion). Background in a wide range of online promotion activities, including brand website, bellow the line interactivity support, and others. Handling more than 20 maintenance website since 2002 including the likes of amild.com, kartuguebanget.com, petrolog-indah.com, hartonoelektronika.com, bayer.co.id, aqua.com, bestfriendsonly.com, and others Career History Working as a Web Designer in a Production House – dbb/vertigo (PT DuaRibu Bahasa Bumi, group of PT Ide Seni BriyanGita) from October 2002 – December 2005 Working as Business Manager in Think.Web, Business Unit of PT Ide Seni BriyanGita) from January 2006 – March 2007 Co-Founder (Owner) and Working as Operations Director from March 2007 – March 2008 and as Managing Director from April 2008 – now in Think.Web (PT ThinkSmart Ide Brajendra, group of PT Ide Seni BriyanGita) Ramya (Rama) Prajna S Co-Founder (Owner) - Partner

64 ‘ Over 5 years proven expertise in communication industry, ranging from TV production, PR and press handling work and also Website (online promotion). Background in a wide range of online promotion activities, including brand website, bellow the line interactivity support, and others. Handling more than 20 maintenance website since 2002 including the likes of amild.com, kartuguebanget.com, petrolog-indah.com, hartonoelektronika.com, bayer.co.id, aqua.com, bestfriendsonly.com, and others Career History Working as a Web Content Provider in a Production House – dbb/vertigo (PT DuaRibu Bahasa Bumi, group of PT Ide Seni BriyanGita) from September 2002 – December 2005 Working as Maintenance Manager in Think.Web, Business Unit of PT Ide Seni BriyanGita) from January 2006 – March 2007 Co-Founder (Owner) and Working as Executive Director in Think.Web (PT ThinkSmart Ide Brajendra, group of PT Ide Seni BriyanGita) from March 2007 – nowThink.Web Anantya Van Bronckhorst Co-Founder (Owner) – Partner

65 Henny Purwaningsih Monitoring Fadillah (Ellie) Yuliasari PR Executive Yeni Setianti Media Relations & Traffic Rahman Ibrahim (Ibe) Business Manager Meirini Sucahyo Public Relations

66 Copyright and Proprietary ©2010 Talk Link “We TALK through all the communication LINK” we TALK we LINK


Download ppt "TALK LINK We TALK through all the communication LINK."

Similar presentations


Ads by Google