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Brew Something New at the East Orlando Beer Festival! & Company Your.

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Presentation on theme: "Brew Something New at the East Orlando Beer Festival! & Company Your."— Presentation transcript:

1 Brew Something New at the East Orlando Beer Festival! & Company Your

2 A Brief History In 1991, our company,, attended the 9 th Annual San Francisco Beer Festival. In 1992, produced the first Beer Festival in Central Florida. In 1995, ABC Fine Wine & Spirits began sponsoring our festivals and requested produce them in other markets where they have retail locations.

3 Track Record Since 1991, AIM has produced more than 60 Beer Festivals including: Daytona Beach 2 in Tampa 23 in Orlando 11 in Ft. Lauderdale 8 in Jacksonville 16 in Gainesville We have also assisted companies to produce festivals & events in other markets.

4 Concept Modeled after a wine tasting, the Beer Festival allows patrons to pay one price and enjoy tasting any of the different brews (in 2 oz. pours) and unlimited food samples from area restaurants. The 2 nd East Orlando Beer Festival will feature more than 100 different beers and a dozen area restaurants all serving free samples. With projected attendance expected to be more than 2,000 patrons, this represents an incredible marketing opportunity!

5 This Years Particulars What: When: Where: Why: Attendance: 2 rd Annual East Orlando Beer Festival Saturday, March 20 1:00 PM - 5:00 PM Waterford Lakes Town Center Fund-Raiser for The Mustard Seed 2,000+ (estimated)

6 Advertising The total promotional value will be more than $30,000.00! Marketing for the East Orlando Beer Festival will include a multi-media mix of print, radio, web site, viral, posters, flyers, etc. Lets Take A Look...

7 Media Partners We will join forces with The Rock Station (WJRR), Real Radio (WTKS) The Game (740) and Orlando Weekly & Drink Magazine to promote the East Orlando Beer Festival.

8 Radio Paid Commercial Advertisements Live On Air Ticket Giveaways Live On Air Promotional Announcements Live On Site Announcements during the Festival! Front Page logo and link on WJRR Web Site Value: $15,

9 Print ½ page ad in March 10 th edition of the Orlando Weekly ½ page ad in March Drink Magazine ½ page ad in March 17 th edition of the Orlando Weekly Value: $4, Front page logo and link on Orlando Weekly web site ½ page ad in March Drink Magazine

10 Etc. Posters on display at all the participating restaurant locations Posters on display at all Advance Ticket Outlets Poster on beer coolers at Central Florida ABC Fine Wine & Spirits Stores Value: $6,500.00

11 Still More Check inserts at participating restaurants Featured event on FloridaBeerFestivals.com FloridaBeerFestivals.com Flyers at participating retailers Value: $4, Display Banner at Waterford Lakes Town Center Click above to visit our web site!

12 Total Promotional Value Radio Print Etc. Total: $15, , , $30, Still More 4, ,500.00

13 Lets take a look at some pictures from last years East Orlando Beer Festival!!

14 Participants

15 Crowds

16 Demographics Men % Women % Couples %

17 Previous Sponsors!

18 Sponsorship Opportunities! Your Company can be front and center at the East Orlando Beer Festival! Participation options range from display booths to being the Presenting Sponsor and everything in between & beyond. On the following pages youll see several ideas for Your Company to obtain maximum exposure at one of Orlandos premier annual events.

19 Booth Display Space! Decorate your booth Meet and greet an estimated fans of the East Orlando Beer Festival! booth space from booth space from$ Sell from your booth Pass out give- aways, collect addresses, etc. Click to continue

20 Back of the Ticket! In addition, we will give a hard ticket to every patron who purchases their admission at the gate or online. Advance tickets to the East Orlando Beer Festival are sold for a $5.00 discount at local outlets. Have your coupon on the back of the East Orlando Beer Festival Ticket! Only $ S O L D ! Not Available Click to continue

21 Safe Ride Home This year, we will also have a new feature called Tow and Go program to provide aSafe Ride Home for both our patrons and their automobiles. Were concerned for the safety of our patrons. Each year we team up with Budweiser to sponsor the Safe Ride Home program. Your Company can also sponsor our Safe Ride Home & Tow & Go programs for only: Only $1, Click to continue

22 Official Beer Festival Taster! Every attendee will be given a souvenir 10oz. Commemorative Beer Festival frosted plastic sampling cup. Wouldnt Your Companys logo look great on the East Orlando Beer Festival sampling cup? Only $ Many patrons keep their souvenir taster and take it home after the Beer Festival. Click to continue

23 Lifestyle Display Sponsor! Your Company will be designated as Lifestyle Display Sponsor of the East Orlando Beer Festival! Only$1, Display space in and around the VIP Tent at the East Orlando Beer Festival Your Company mentioned in 50% of radio commercials Your Company included in all printed materials Click to continue

24 VIP Sponsor! Your Company name in all printed materials and on the East Orlando Beer Festival web site! Only$1, Unlimited display space in and around the VIP Tent Exclusive Foods and Beers for VIP Guests Sponsorship of 20 x 30 display tent for VIP Guests VIP Sponsorship banner on VIP Tent welcoming guests Click to continue

25 Presenting Sponsor! Your Company name above the logo of the 2nd Annual East Orlando Beer Festival! Only$2, Presenting sponsor mention on minimum of 200 radio announcements Logo on all posters, tickets & print materials Logo in Orlando Weekly Click to continue

26 Brewing New Customers At The East Orlando Floridas Best Beer Fest! Beer Festival! Company Your

27 Thank You for Watching Please Call For Answers to Any Questions


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