Presentation on theme: "Proposal to Queen St. W. BIA In its eighth year, Indie Week (October 12-16, 2011) hosts 160+ acts from all over the world, and showcases them in live-music."— Presentation transcript:
Proposal to Queen St. W. BIA In its eighth year, Indie Week (October 12-16, 2011) hosts 160+ acts from all over the world, and showcases them in live-music venues on Queen Street and other select locations in downtown Toronto. In 2010, Indie Week drew the following to the area during the week: – 3,000+ music fans – 600 musicians/performers – 100+ music industry professionals – Media (ranging from bloggers to traditional press) Local businesses stand to benefit from increased business from the attendees of the festival. We would like to build awareness of both the festival and the businesses of Queen Street by partnering in areas where both parties benefit. We are looking long term in building the relationships with the businesses of Queen Street.
Year 1 (2011) – Establish New Business Partners These are businesses that we feel are an immediate fit for the festival. While not exclusive to the list, it is something that we feel is be executable in the first year, and would comprise a foundation that could be developed into the second year. Each business would be asked to contribute approximately $250 for a fullpage co-op advertisement Indie Week on Queen St. in NOW Magazine.
Overview of events to be held in local businesses Music industry speed dating Photo / Art showings Industry mentoring sessions Busking for charity Artist Performances Artists selected to fit establishment (ex. acoustic / jazz at Second Cup) Product demonstrations Workshops
Businesses Indie Week is interested in working with: Arepa o Industry speed dating o Mentorship sessions o Discounts Body of Art Tattoo o Tattoos – what specifically? Discounts? Bohemian Gastropub – want to add anything? Digitome o Discounted rates for bands to print promotional materials leading up to and during Indie Week. Print posters / flyers o Coupon to use after Indie Week o Possibly print the Indie Week program with a deal for an advertisement in the program – do you mean we get a deal from the store by printing their ad, or offer readers a coupon? Hot Wings o Acoustic performances o Special Indie Week deal during festival Lomography o Photography workshop on Saturday, October 15 Moog Audio o DJ performances (afternoon of Saturday, October 15) o DJ workshop (afternoon of Saturday, October 15) PeachBerserk o Silk screen printing workshop for indie bands o Special deal as a coupon in the Indie Week Guide/Program
Queen Video… need to be more specific with points below: o Bruce M. feature o Music videos o Coupons o Supply venues Rivoli o Special Industry early-evening event prior to Indie Week for participating industry and performers o Performance of These Electric Lives, Indie Week 2010 winners o Possibly a networking event upstairs Second Cup o Acoustic performances Shanghai Cowgirl o Photography showing o Indie Week special – either: Discount with wristband or coupon Discount for bands – special Indie Meal: Mashed potatoes Mac n cheese
Snack Bar – want to add anything? T-Shirt Shop (s) o Band T-Shirt discount leading up to Indie Week o Special package for bands to sell as merchandise during Indie Week Low run - 10 shirts Co-branded with store logo + Indie Week logo o Official Indie Week shirts printed with stores logo Tequila Bookworm o Afternoon networking / meeting sessions similar to speed dating o Upstairs -what about upstairs? Teaopia – want to add anything? Tortilla Flats o Special offer during the festival
Additional Promotional Opportunities During Indie Week Advertising in the Indie Week program Coupons for local businesses distributed Website links / logos on the IndieWeek.com website Map of the area pointing out participating partners in the program and IndieWeek.com website Busking in front of specific venues between 4 – 6 p.m. on Thursday, October 13th and Friday, October 14th