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By: Natalia. Learning ObjectivesLearning Objectives Understand how language is used in advertisements to persuade the targeted audience to buy the product.

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Presentation on theme: "By: Natalia. Learning ObjectivesLearning Objectives Understand how language is used in advertisements to persuade the targeted audience to buy the product."— Presentation transcript:

1 By: Natalia

2 Learning ObjectivesLearning Objectives Understand how language is used in advertisements to persuade the targeted audience to buy the product. Understand how and why the message advertisements convey impacts society negatively

3 Introduction

4 Activity

5 "Make Up/Cosmetic/Fragrance Advertisements." The Fashion Spot. Web. 11 May

6 Analysis

7 Renergie Eye: Lancome Vogue. May 2011.

8 Le Rouge Infallible: LOreal Vogue. May 2011.

9 SO WHAT? Dove Evolution Video Dove Evolution. YouTube - Broadcast Yourself. Web. 06 May

10

11 Photoshop TechniquePhotoshop Technique

12 Celebrities Before and After Photoshop. Photo. Fun Gallery Feb

13 Cable, Simon. Oh well, maybe a little dab from the airbrush doesn't hurt! Kate Winslet appears completely line free as the face of Lacome. Daily Mail March

14 Make up for ever's unretouched ad campaign!. Advertisment. Teenvogue March

15 Beauty Pressure Video Beauty Pressure. YouTube - Broadcast Yourself. Web. 06 May

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17 THE REAL TRUTH ABOUT BEAUTY: A GLOBAL REPORT September 2004 Doctors: Dr. Nancy Etcoff – Harvard University Dr. Susie Orbach – London School of Economics Dr. Jennifer Scott – StrategyOne Heidi DAgostino – StrategyOne Commissioned by Dove, a Unilever Beauty Brand

18 Look for the USA in the graphsLook for the USA in the graphs

19 Etcoff, Nancy, Susie Orbach, Jennifer Scott, and Heidi DAgostino. "The Real Truth About Beauty: Global Report." Findings of the Global Study on Women, Beauty and Well-Being. Sept Web. 8 May

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24 Conclusion

25 Bibliography "Celebrities Before And After Photoshop | Fun Gallery." Fun Gallery | Collection of Funny Pics and Youtube Videos Featuring Creative, Funny and Cute Fun Pictures, Animations and Videos. Web. 07 May gallery.com/pictures/creative/celebrities-before-and-after-photoshop-2419/.http://fun- gallery.com/pictures/creative/celebrities-before-and-after-photoshop-2419/ Dove. Web. 06 May Etcoff, Nancy, Susie Orbach, Jennifer Scott, and Heidi DAgostino. "The Real Truth About Beauty: Global Report." Findings of the Global Study on Women, Beauty and Well-Being. Sept Web. 8 May "Kate Winslet Succumbs to the Airbrush in Flawless New Lancome Lipstick Advert | Mail Online." Home | Mail Online. Web. 06 May Vogue Magazine, May 2011 (reference) YouTube - Beauty Pressure. YouTube - Broadcast Yourself. Web. 06 May YouTube - Dove Evolution. YouTube - Broadcast Yourself. Web. 06 May


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