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1 © 2011 TubeMogul Incorporated. All Rights Reserved. Pre-Roll and Beyond: Video Advertising Insights by Format.

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Presentation on theme: "1 © 2011 TubeMogul Incorporated. All Rights Reserved. Pre-Roll and Beyond: Video Advertising Insights by Format."— Presentation transcript:

1 1 © 2011 TubeMogul Incorporated. All Rights Reserved. Pre-Roll and Beyond: Video Advertising Insights by Format

2 2 Video Advertising and Analytics Platform for Branding Where the Data Comes From © 2011 TubeMogul Incorporated. All Rights Reserved. Power the analytics for video advertising campaigns, brands and media companies.

3 3 © 2011 TubeMogul Incorporated. All Rights Reserved. Video Ads: Lots of Options

4 4 © 2010 TubeMogul Incorporated. All Rights Reserved. Pre-Roll

5 5 © 2010 TubeMogul Incorporated. All Rights Reserved. Pre-Roll Multi-Selector Pre-Roll

6 6 © 2010 TubeMogul Incorporated. All Rights Reserved. Interactive Pre-Roll

7 7 © 2010 TubeMogul Incorporated. All Rights Reserved. Facebook: In-Game In-Banner Units: Click-to-Play, Rollover-to-Play, etc. In-Banner Video - The Brand Video is the Content Click-to-Play Rollover-to-Play Auto-Play

8 8 © 2010 TubeMogul Incorporated. All Rights Reserved. Princ The Same Principles Of Outdoor Video Apply to Branded Auto Play on the Web

9 9 © 2011 TubeMogul Incorporated. All Rights Reserved. Mobile In-App and Browser Units

10 10 Social Games & Apps © 2011 TubeMogul Incorporated. All Rights Reserved.

11 11 © 2011 TubeMogul Incorporated. All Rights Reserved. Pre-Roll: Everybodys Doing It

12 12 Pre-Roll is Cost Efficient Source: TubeMogul client campaigns. Spans 124m views

13 13 …but not without limitations :15s and :30s only Scarcity Difficult to scale with audience segment targeting Limited opportunity for sharing © 2011 TubeMogul Incorporated. All Rights Reserved. Pre-Roll Works…

14 14 Pre-Roll Alone Can Mean Missing Certain Viewers Source: TubeMogul InPlay research, 2010.

15 15 Users Will Watch: More Time With Your Brand Message Source: TubeMogul client campaigns. Spans 124m views © 2011 TubeMogul Incorporated. All Rights Reserved.

16 16 Investment Trade Offs © 2011 TubeMogul Incorporated. All Rights Reserved. COST Play Time per View vs. Cost Per View LowHigh Low High

17 17 Facebook In-Game Units Have Highest Completion Rates Source: TubeMogul client campaigns. Spans 124m views © 2011 TubeMogul Incorporated. All Rights Reserved.

18 18 For Post View Interaction, Click-to-Play Outperforms Source: TubeMogul client campaigns. Spans 124m views

19 19 Repurposed TV = Awareness, Made-for-Web = Impact Production Format: Repurposed TV Ads vs. Made-for-Web Content Percent Impacted Repurposed TV: Last 3 Years, Q4/2009, N=59, n=75,045; Made-for-Web Content: Last 3 Years, Q4/2009, N=135, n=150,028 Overall Video: Last 3 Years, Q4/2009, N=307 n=362,098 There is likely a beneficial impact on awareness from the TV spots these ads have been repurposed from Video content has the ability to be more relevant and useful to the viewer, and therefore, more persuasive

20 20 Paid media increasingly necessary to rise above the fold 86% of YouTube Videos Receive Less than 10K Views Needle, Haystack Source: internal research, 2011 © 2011 TubeMogul Incorporated. All Rights Reserved.

21 21 Use Tools That Let You Target, Buy, Track and Optimize to Your Goals © 2011 TubeMogul Incorporated. All Rights Reserved.

22 22 © 2011 TubeMogul Incorporated. All Rights Reserved. Contact Lee Freund Vice President, Eastern Regional Sales


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