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Advertising Campaigns. Axe Body Spray A few years ago, Axe Body Spray released a line of advertisements about the Axe Effect

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Presentation on theme: "Advertising Campaigns. Axe Body Spray A few years ago, Axe Body Spray released a line of advertisements about the Axe Effect"— Presentation transcript:

1 Advertising Campaigns

2 Axe Body Spray A few years ago, Axe Body Spray released a line of advertisements about the Axe Effect

3 Dove Campaign for Real Beauty At the same time, Dove released its Campaign for Real Beauty and Pro-Age advertisement campaign

4 Commonality What do these two seemingly different advertisement campaigns have in common? brands.aspx brands.aspx

5 Bias in Advertising Before you think that Dove is all about real beauty and self esteem, consider this: Dove, like any other brand, and Unilever, like any umbrella corporation, is primarily out for profits. Even companies that attempt to be green or companies that support positive programs, like the Self-Esteem Fund, still think of the bottom line first.

6 Photo Manipulation The following was put together so that viewers could see the breakdown that goes into getting the perfect cover model for a teen magazine.


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