Axe Body Spray A few years ago, Axe Body Spray released a line of advertisements about the Axe Effect http://www.youtube.com/watch?v=I9tWZB7OUSU http://www.youtube.com/watch?v=3KlQaBKJftM http://www.youtube.com/watch?v=fT6IWAIf580
Dove Campaign for Real Beauty At the same time, Dove released its Campaign for Real Beauty and Pro-Age advertisement campaign http://www.youtube.com/watch?v=vilUhBhNnQc http://www.youtube.com/watch?v=iYhCn0jf46U http://www.youtube.com/watch?v=Ei6JvK0W60I
Commonality What do these two seemingly different advertisement campaigns have in common? http://www.unilever.com/brands-in-action/view- brands.aspx http://www.unilever.com/brands-in-action/view- brands.aspx
Bias in Advertising Before you think that Dove is all about real beauty and self esteem, consider this: http://www.youtube.com/watch?v=odI7pQFyjso Dove, like any other brand, and Unilever, like any umbrella corporation, is primarily out for profits. Even companies that attempt to be green or companies that support positive programs, like the Self-Esteem Fund, still think of the bottom line first.
Photo Manipulation The following was put together so that viewers could see the breakdown that goes into getting the perfect cover model for a teen magazine. http://museum.fb.se/girlpower/section1/index.html
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